{"id":39551,"date":"2016-12-14T16:18:49","date_gmt":"2016-12-14T15:18:49","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=39551"},"modified":"2016-12-15T12:26:40","modified_gmt":"2016-12-15T11:26:40","slug":"are-there-greenpremium-prices-for-bio-based-plastics","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/are-there-greenpremium-prices-for-bio-based-plastics\/","title":{"rendered":"Survey from nova confirms GreenPremium prices for bio-based plastics"},"content":{"rendered":"

In the framework of the European project BIOFOREVER (www.bioforever.org<\/a>) nova-Institute is conducting a number of surveys on GreenPremium prices for bio-based products and related questions on different generations of bio-based feedstock and different product segments.<\/strong><\/p>\n

In the 2014 nova paper \u201cGreenPremium prices along the value chain of bio-based products\u201d, the term \u2018GreenPremium price\u2019 is defined as: \u201cThe additional price a market actor is willing to pay for the additional emotional performance and\/or the strategic performance of the intermediate or end product the buyer expects to get when choosing the bio- based alternative compared to the price of the conventional counterpart with the same technical performance.\u201d<\/p>\n

Out of the several expert groups, 69 experts participated in the survey, mainly from companies producing and\/or marketing bio-based plastics, industrial associations and consultants of this market area; all respondents are experts in the field of bio-based plastics, markets and economics. Figure 1 shows the answers to the survey which contained only a single question: \u201cGreen Premium for bio-based plastics: Which premium extra price would you or your customers be willing to pay?\u201d<\/strong><\/p>\n

\"Figure
Figure 1: GreenPremium prices reported for bio-based plastics, October 2016<\/figcaption><\/figure>\n

In October 2016, the first survey was conducted. It focused on bio-based plastics only to have a reference to a similar survey in 2013. It was carried out among the following LinkedIn groups related to bio-based plastics: \u201cmyBIO Community\u201d (49,000 members), \u201cBioBased Economy\u201d (6,000), \u201cBioplastics\u201d (4,000) and \u201cPolymer Chemistry & Polymeric Materials\u201d (20,000) as well as more than 100 personal contacts in the bioplastics sector.<\/p>\n

\"Comparison
Comparison of reported GreenPremium prices for bio-based plastics 2013 and 2016<\/figcaption><\/figure>\n

Almost 85% of the experts report GreenPremium prices for bio-based plastics. Most of the participants (60%) considered the GreenPremium to range between 10-20%, almost 20% indicated a price premium of 20 up to 40%. About 6% of the respondents see a willingness to pay even more than 50% for bio-based plastics.<\/p>\n

Exactly the same question had been put to similar LinkedIn groups in 2013. The comparison of the answers of 2013 and 2016 as depicted by figure 2 shows a very similar picture for the two years.<\/p>\n

This thinking does not seem to be relevant for the broad audience. In the markets, bio-based polymers are still perceived positively enough to obtain a GreenPremium price. The willingness to pay GreenPremium has not reduced over the last three years. It has even grown in the medium category of \u201c20-40%\u201d.<\/p>\n

Perhaps all the discussions about food security, direct and indirect land use changes and sustainability take place only in small circles in the bio-based economy. The real markets and the image of bio-based plastics seems to be less impacted by them than the political sector.<\/p>\n

The survey could make out only insignificant differences between 2013 and 2016. In 2016, the group indicating \u201e> 50% GreenPremium\u201c is a bit smaller than in 2013, in 2016 the group \u201e20-40%\u201c is a little bit bigger than in 2013.<\/p>\n

These results are quite unexpected. In several personal communications before the survey, a range of experts had expressed the opinion that the willingness to pay GreenPremium prices would have decreased since 2013. This was mostly due to the fact that bio-based plastics are not that new and innovative in the market place anymore and that certain concerns might have had impacts on the green image.<\/p>\n

A more detailed: What are the drivers for the willingness to pay more? Are there different levels of GreenPremium prices along the value chain? Is there a higher willingness to pay GreenPremium prices for products made from second generation feedstocks?<\/p>\n

Please participate: http:\/\/nova-institut.de\/survey\/index.php\/541725<\/a><\/p>\n

Download this document as PDF file: 16-11-28-greenpremium-prices-for-biobased-plastics<\/a><\/p>\n

\n

1<\/sup> Carus, M., Eder, A., Beckmann, J. 2013: nova paper #3: \u201cGreenPremium prices along the value chain of bio-based products\u201c. Hu\u0308rth 2013. http:\/\/bio-based.<\/a>
\neu\/publication-search\/?wpv_post_search=greenpremium<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the framework of the European project BIOFOREVER (www.bioforever.org) nova-Institute is conducting a number of surveys on GreenPremium prices for bio-based products and related questions on different generations of bio-based feedstock and different product segments. In the 2014 nova paper \u201cGreenPremium prices along the value chain of bio-based products\u201d, the term \u2018GreenPremium price\u2019 is defined […]<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5838],"supplier":[4],"class_list":["post-39551","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","supplier-nova-institut-gmbh"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/39551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=39551"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/39551\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=39551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=39551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=39551"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=39551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}