Aethic, the London-based skincare company that launched S\u00f4v\u00e9e, world\u2019s only scientifically proven ecocompatible sunscreen, is to be the first cosmetics company to use a clear packaging film specially developed by Italian MATER-BI manufacturer Novamont.<\/p>\n
The material is to debut with Aethic\u2019s next production run of its sunscreens and face creams.<\/p>\n
The\u00a0transparent thin film material\u00a0used to protect packaged products from tampering and surface damage and to make them look shiny is\u00a0now also available in an\u00a0eco-sustainable version.\u00a0 The material was originally derived from cellulose and was biodegradable, yet the polluting effects of carbon disulfide and other by-products of the process used to make viscose\u00a0 made it less popular and other lower-cost\u00a0 petrochemical materials supplanted cellulose.<\/p>\n
Being based on an efficient use of renewable resources and presenting sustainable end-of-life options, MATER-BI packaging now represents an environmentally-friendly alternative to the existing products.<\/p>\n
The new MATER-BI grade developed for Aethic is in fact made from sustainably-sourced base ingredients, promoting the setting up of innovative agro-industrial value chains and the use of local raw materials cultivated on marginal land. Moreover, its production process adopts a \u201ccascading\u201d approach to biomass and has low carbon emissions and the end material is biodegradable and compostable according to the European standard EN 13432.<\/p>\n
Aethic initiated the collaboration after it had already adopted a sugar cane-derived material for its bottles.<\/p>\n
Says Allard Marx, CEO of Aethic: \u201cI vividly remember holding a bio-plastic Mickey Mouse watch made from this material in my hand when consulting for Novamont in 1989. I never forgot the company and had recently heard that their material was now used for magazine wraps and disposable carrier bags. I asked them to develop a MATER-BI grade that would hold its fold, heat-seal easily, be sustainable, biodegradable and look great. They promptly and successfully rose to the challenge. I am absolutely delighted that we can now protect our products responsibly.\u201d<\/p>\n
MATER-BI is used successfully in a variety of other applications and Novamont\u2019s revenues are in excess of \u20ac145m worldwide. Aethic\u2019s skincare range is stocked at leading retailers and its S\u00f4v\u00e9e sunscreen was recently announced as the official sunscreen of UK\u2019s America\u2019s Cup challenger Land Rover BAR.<\/p>\n
Adds Alessandro Ferlito, Novamont Sales Manager: \u201cConsumer brands like Aethic are the future. We have no choice but to take care of the only planet we have and Aethic leads the way in preventing damage to skin and the ocean. It is a pleasure to have developed this version of MATER-BI with them and we hope other cosmetics companies will soon follow their lead and adopt this material\u201d.<\/p>\n
<\/p>\n
Aethic
\nAllard Marx
\nTel +447860205646
\nE-Mail: allard.marx@aethic.com<\/a><\/p>\n