![\"BioforeConceptCar_UPM_Metropolia_2_50215_2\"](\"https:\/\/renewable-carbon.eu\/news\/wp-content\/uploads\/2014\/12\/BioforeConceptCar_UPM_Metropolia_2_50215_2.jpg\")
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As a part of CEPI European Paperweek UPM is showcasing how new biomaterials can be applied in the automotive industry. UPM Biofore Concept Car is on display 25-27th November 2014 in Thon Hotel EU, Brussels.<\/strong><\/p>\n The versatile use of renewable wood biomass, combined with innovation, resource efficiency and sustainability, is the cornerstone of UPM\u00b4s Biofore strategy. New innovative products can replace non-renewable materials and provide resource-efficient alternatives for the future.<\/p>\n The Biofore Concept Car demonstrates this in practice. In the car majority of parts traditionally made from plastics are replaced with high quality biomaterials. Also the engine is fuelled with new wood residue based renewable diesel \u2013 UPM BioVerno.<\/p>\n As global demand for resources and energy is surging, forest industry is in the forefront of leading the EU towards a sustainable bioeconomy. Based on the EU Commission\u2019s bioeconomy report the forest industry sector represents 1\/3 of EU\u2019s current 2 trillion euro bioeconomy, the other 2\/3rds being mainly agriculture and food industry. The sector employs 5 million people directly, indirectly up to 50 million people especially in rural areas.<\/p>\n Forest based industry can only help the EU Commission to achieve its bioeconomy goals if the competitiveness of the sector is ensured. \u201cWe need competiveness and predictability. This enables investments – which leads to growth, jobs and new innovations,\u201c states UPM CEO and President Jussi Pesonen.<\/p>\n During the end of this year UPM will bring advanced wood residue based biofuel to the market as the commercial scale biorefinery in Finland is starting. For UPM advanced biofuels create new opportunities for growth. The biorefinery build in Lappeenranta is the first of its kind globally.<\/p>\n The transport sector is on track to become the biggest source of CO2<\/sub> in the EU.<\/p>\n \u201cBiofuels are expected to play a major role in road transport but the regulatory environment remains uncertain. Legislation is required for the EU to grow in locally produced sustainable biofuels. Therefore the rules need to extend beyond 2020. The long lasting policy processes are now creating uncertainty. Industry and investors need a stable, long term regulatory framework for biofuels,\u201d states Marko Janhunen, Vice President of Stakeholder Relations, UPM Biorefining.<\/p>\n <\/p>\n – Check the Biofore Concept Car video: https:\/\/www.youtube.com\/watch?v=CbF99ScSkfY<\/a><\/p>\n – Pictures available: http:\/\/pet.upm.com\/?cart=7495-diealiejhl&l=EN<\/a> (Biofore Concept Car premiered at the Geneva International Motor last spring)<\/p>\nTowards sustainable bioeconomy<\/h3>\n
Bioeconomy calls for clear mandate<\/h3>\n
More Information<\/h3>\n
![\"bioforeconceptcar_upm_metropolia_7_50213_2\"](\"https:\/\/renewable-carbon.eu\/news\/wp-content\/uploads\/2014\/12\/bioforeconceptcar_upm_metropolia_7_50213_2.jpg\")