{"id":22864,"date":"2014-10-15T02:01:34","date_gmt":"2014-10-15T00:01:34","guid":{"rendered":"http:\/\/www.biofuelsdigest.com\/bdigest\/2014\/10\/08\/brownwashing-the-bashing-of-green-products\/"},"modified":"2014-10-15T11:16:37","modified_gmt":"2014-10-15T09:16:37","slug":"brownwashing-bashing-green-products","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/brownwashing-bashing-green-products\/","title":{"rendered":"Brownwashing: The bashing of green products"},"content":{"rendered":"<p>According to MarketingDegree.net, \u201cGreenwashed\u201d is the way to describe up to 95 percent of \u201cso-called green products\u201d. The organization notes that a 2010 study by Terrachoice revealed that only 265 out of 5296 products were really as a green as they claimed, citing problems such as : 1. No Proof. 2. Hidden Trade-Offs; 3. Smoke &amp; Mirrors claims; 4. Vagueness; 5. False labels; 6. Touting Irrelevant Factors; and 7. Bold Lies.\u201d<\/p>\n<div>\n<p>MarkletingDegree.net, in an infographic, suggested that consumers can avoid supporting greenwashed products by shopping at big box retailers, which are 10 times less likely to have greenwashed products than \u201cgreen boutiques\u201d.<\/p>\n<h4>Greenwash or Brownwash?<\/h4>\n<p>The Digest would point out that discounting products as \u201cgreenwashed\u201d because they lack 3rd-party certification is good consumer watchdog tactic \u2014 but it doesn\u2019t actually mean that products are, in fact, making spurious claims. Also, discounting all products made from a \u201csustainably harvested forest\u201d because of \u201chidden trade-offs\u201d such as \u201cenergy use\u201d, \u201cwater pollution\u201d and \u201cgreenhouse gas emissions\u201d is, itself, suffering from the Vagueness problem.<\/p>\n<p>Suggesting that the watchdogs may be suffering from the Brownwashing problem, which is the tainting of good environmentally-friendly products for vague, false, irrelevant or otherwise agenda-driven reasons.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to MarketingDegree.net, &ldquo;Greenwashed&rdquo; is the way to describe up to 95 percent &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[],"supplier":[8390,8288,8289],"class_list":["post-22864","post","type-post","status-publish","format-standard","hentry","category-bio-based","supplier-biofuels-digest","supplier-marketingdegree-net","supplier-terrachoice"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/22864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=22864"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/22864\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=22864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=22864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=22864"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=22864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}