Tetra Pak Inc. is launching a new campaign to promote the importance of responsible material sourcing in the consumer products goods industry.<\/p>\n
Dubbed \u201cMoving To The Front,\u201d the campaign seeks to place a focus on the use of renewable resources \u2014 packaging materials that can be regrown or replenished naturally \u2014 to protect world\u2019s finite resources.<\/p>\n
As part of the campaign, the company is out with a white paper, \u201cWhat is Renewability in Packaging and Why Should We Care?\u201d<\/p>\n
The campaign is targeting suppliers, manufacturers, brand owners, non-government organizations and others to expand their focus beyond the middle and end of the packaging lifecycle \u201cto the beginning,\u201d the company said.<\/p>\n
\u201cWhile recycling will continue to be a key part of a restorative circular economy, it is not the only component,\u201d said Elisabeth Comere, Vernon Hills, Ill.-based director of environment and governmental affairs at Tetra Pak, in a statement.<\/p>\n
Tetra Pak is known as a supplier of shelf-stable aseptic packaging and processing equipment. Aseptic packaging is made from paperboard as well as layers of polyethylene and aluminum foil. The company has also begun using bio-based plastics for caps and film.<\/p>\n
\u201cAs we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene, can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet,\u201d Comere said in the statement.<\/p>\n
Tetra Pak said it does not want to mitigate the importance of paying attention to the middle or the end of the lifecycle, but instead wants to put emphasis on the beginning as well.<\/p>\n
Shelf-stable cartons contain an average of 74 percent paper, 22 percent PE and 4 percent aluminum, according to the Carton Council, a group of manufacturers including Tetra Pak. Refrigerated cartons typically contain about 80 percent paper and 20 percent PE.<\/p>\n