{"id":19168,"date":"2014-02-07T03:00:01","date_gmt":"2014-02-07T01:00:01","guid":{"rendered":"http:\/\/www.plasticsnews.com\/article\/20140204\/NEWS\/140209984\/a-commercially-viable-100-percent-plant-based-pet-bottle-may-be-near"},"modified":"2014-02-06T12:22:40","modified_gmt":"2014-02-06T10:22:40","slug":"commercially-viable-100-percent-plant-based-pet-bottle-may-near","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/commercially-viable-100-percent-plant-based-pet-bottle-may-near\/","title":{"rendered":"A commercially viable 100 percent plant-based PET bottle may be near"},"content":{"rendered":"<p><strong>And that when, he said, is really not that far away.<br \/>\n<\/strong><strong>Okoroafor, vice president of global packaging innovation and execution for the H.J. Heinz Co., believes the development of a commercially viable 100-percent plant-based PET bottle is just five years away.<\/strong><\/p>\n<p>Heinz is part of a collaborative of some of the world&#8217;s largest and most well-known companies now working on the project.<\/p>\n<p>Dubbed the Plant PET Technology Collaborative, the group includes Heinz as well as Procter &amp; Gamble Co., Nike Inc., Ford Motor Co., and Coca-Cola Co. and is pushing to increase the percentage plant based material used in PET.<\/p>\n<p>Coca-Cola, since 2009, has produced billions of its PlantBottles, which contain up to 30 percent plant-based material. Heinz has licensed that technology for use in its own PET containers.<\/p>\n<p>One hundred-percent plant based bottles certainly are a reality these days, but they are not ready for prime time.<\/p>\n<p>&#8220;If you&#8217;re talking about in a lab, you can make it today. But it doesn&#8217;t count,&#8221; Okoroafor told attendees at The Packaging Conference on Feb. 3 in Orlando. &#8220;We are really convinced that by 2018 we will come out with a commercial scale that really allows us to compete with the fossil fuel (based PET),&#8217; he said.<\/p>\n<p>Advancing to the 100-percent level, he said, is beyond just any one company. And the PTC collaboration with non-competitive, world class companies, he added, &#8220;is the new normal.&#8221;<\/p>\n<p>&#8220;We don&#8217;t think that any one company can go it alone. In fact, we don&#8217;t think that Coke and Heinz can do it alone,&#8221; Okoroafor said.<\/p>\n<p>The conference is designed to cover various packaging materials, and Daniel A. Abramowicz of Crown Holdings Inc. also was there to talk about his company&#8217;s work with universities and external partners to accelerate innovation.<\/p>\n<p>&#8220;To have a successful collaboration, you really need to have an alignment of interests,&#8221; said the executive vice president of technology and regulatory affairs for Crown, a metal packaging giant. &#8220;If it&#8217;s not in both organizations&#8217; best interests to succeed, it likely will not succeed.&#8221;<\/p>\n<p>But working to find the right mix of companies takes planning and some thought. &#8220;You have to build the trust. You build this trust into a collaboration. You are off and running,&#8221; Okoroafor said.<\/p>\n<p>Current members of the PTC do not compete in the same markets, which allow them to share sensitive information without fear of damaging their own brands. Having these non-competitive relationships in the group is critical to success, Okoroafor said.<\/p>\n<p>While Okoroafor puts a 2018 estimate on the commercial viability of a 100-percent plant-based bottle, he added the actual date will depend on market conditions, including the fluctuating price of oil.<\/p>\n<p>Regardless of the environmental benefits of a plant-based bottle, he said there has to be a business case to further develop the technology.<\/p>\n<p>&#8220;It&#8217;s not just about saving the planet. It&#8217;s about saving the planet and the bottle line,&#8221; Okoroafor told the crowd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Okoroafor, vice president of global packaging innovation and execution for the H.J. Heinz Co&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[],"supplier":[1245,6510,1557,2396,3545,600],"class_list":["post-19168","post","type-post","status-publish","format-standard","hentry","category-bio-based","supplier-coca-cola-co","supplier-crown-holdings-inc","supplier-ford-motor-company","supplier-heinz-company","supplier-nike","supplier-procter-gamble"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/19168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=19168"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/19168\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=19168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=19168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=19168"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=19168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}