{"id":183482,"date":"2026-11-06T07:32:00","date_gmt":"2026-11-06T06:32:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=183482"},"modified":"2026-11-06T07:46:53","modified_gmt":"2026-11-06T06:46:53","slug":"rheom-surpasses-specs-with-launch-of-benree-and-shoraidura-in-the-sustainable-footwear-space","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/rheom-surpasses-specs-with-launch-of-benree-and-shoraidura-in-the-sustainable-footwear-space\/","title":{"rendered":"Rheom surpasses specs with launch of Benree\u2122\u00a0and Shorai\u00aeDura in the sustainable footwear space"},"content":{"rendered":"\n\n
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\u00a9 Rheom<\/figcaption><\/figure><\/div>\n\n\n

Rheom Materials, a Houston-based biomaterial company, today announced its expansion into the sustainable footwear industry with the launch of Benree\u2122 for hard plastic shoe components and\u00a0Shorai\u00aeDura<\/a>\u00a0for footwear uppers. Both materials have passed footwear specs, making Rheom a one-stop shop for biobased footwear.<\/strong><\/p>\n\n\n\n

Benree\u2122, Rheom\u2019s biobased hard plastic alternative, has passed SATRA testing for high heel applications with the Australian footwear brand, Bared Footwear<\/a>. The test results reveal that this 100% USDA Certified Biobased material<\/a> is performance comparable to ABS plastic for footwear while remaining biodegradable under home composting conditions. <\/p>\n\n\n

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\"Shoe
Shoe Prototype of Benree\u2122 Biobased High Heel \u00a9 Bared Footwear<\/figcaption><\/figure><\/div>\n\n\n
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Bared\u2019s Head of Sustainability, Millie Richards,<\/strong> said, \u201cAt Bared, we’re constantly on a journey to remove plastic from our shoes. At the same time, our brand won’t compromise on quality for the end customer.\u00a0From\u00a0samples and testing, Rheom has proven to be solving both of those problems for us. We look forward to seeing how they develop as a company and would love to use them in our shoes.\u201d\u00a0<\/p>\n<\/blockquote>\n\n\n

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Close-up of 100% Biobased Benree\u2122 Injection-Molded Heel Component \u00a9 Rheom<\/figcaption><\/figure><\/div>\n\n\n

Further adding to its footwear toolkit, Rheom has begun exploring additional internal components for Benree including toe puffs and heel counters, and has launched its durable biobased leather, Shorai\u00aeDura, for footwear uppers.<\/p>\n\n\n\n

Rheom\u2019s scientists engineered Shorai\u00aeDura to meet the durability and abrasion specifications that footwear construction demands. The result is a biobased material with extremely strong molecular bonding within the material matrix. In testing, the material achieves 500,000 Bally Flex cycles, 70,000 Martindale abrasion revs, and has strong results in wet Martindale abrasion, color fastness, tear propagation resistance, and tensile strength. To put Shorai\u00aeDura to the test, Rheom asked a Los Angeles-based footwear manufacturer to create two footwear prototypes using the high-performance material. The result was a sleek athletic sneaker and a textured skater shoe both made with a Shorai\u00aeDura upper.<\/p>\n\n\n

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Sneaker Prototypes Made with Shorai\u00aeDura Footwear Upper \u00a9 Rheom<\/figcaption><\/figure><\/div>\n\n\n
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\u201cA shoe is not one material; it is multiple parts working together as a system. Substituting a single material has never moved the needle,\u201d said Zimri T. Hinshaw, Rheom\u2019s Founder and CEO. <\/strong>\u201cRheom wants to make it easier for brands to make a positive impact. By providing an assortment of biobased materials, brands can change the system, not just a swatch of it.”<\/p>\n<\/blockquote>\n\n\n\n

\"Shorai\u00aeDura,
Shorai\u00aeDura, Rheom’s Biobased Leather Alternative Designed for Footwear
\u00a9 Rheom<\/figcaption><\/figure>\n\n\n\n
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About Rheom Materials <\/h3>\n\n\n\n

Rheom Materials is a Houston-based company engineering biobased alternatives to petrochemical plastics, formulating scaled, high-performance materials that are better for people and the planet. Rheom Materials produces two main products: Shorai\u00ae, a leather alternative, and Benree, a hard plastic alternative. Change your impact, not your life at https:\/\/www.rheom.com\/<\/a>. For more information please contact: Marlies Jongens, Branding & Marketing Coordinator, marliesjongens@rheom.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rheom Materials, a Houston-based biomaterial company, today announced its expansion into the sustainable footwear industry with the launch of Benree\u2122 for hard plastic shoe components and\u00a0Shorai\u00aeDura\u00a0for footwear uppers. Both materials have passed footwear specs, making Rheom a one-stop shop for biobased footwear. Benree\u2122, Rheom\u2019s biobased hard plastic alternative, has passed SATRA testing for high heel […]<\/p>\n","protected":false},"author":59,"featured_media":183484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"100% biobased plastic passes SATRA testing with Bared Footwear and new footwear-grade biobased leather alternative delivers up to 500k Bally Flex cycles and 70k Martindale abrasion revs","footnotes":""},"categories":[5572],"tags":[16380,5847,10416,12705],"supplier":[28840,28841],"class_list":["post-183482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-biobased","tag-bioplastics","tag-circulareconomy","tag-footwear","supplier-bared-footwear","supplier-rheom-materials"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/183482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=183482"}],"version-history":[{"count":3,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/183482\/revisions"}],"predecessor-version":[{"id":183535,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/183482\/revisions\/183535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/183484"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=183482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=183482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=183482"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=183482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}