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With a European Commission screening finding that 39% of sustainability claims in the textile, garment and footwear sector could be false or deceptive, waste management experts at Bins.co.uk are calling for tougher regulations around recycled content claims.<\/p>\n\n\n\n
For each of the three brands, the regulator found they had failed to provide an adequate basis for their environmental claims, and ASA ruled against adverts which promoted \u2018recycled\u2019 clothing ranges. It determined that each of the brands had failed to make it clear that the products contained recycled materials rather than being wholly made from them.<\/p>\n\n\n\n
However, while the case highlights a crackdown on greenwashing by ASA and other regulators like the Competition and Markets Authority (CMA), there is still no statutory minimum recycled-content threshold for using terms such as \u2018recycled\u2019. Instead, compliance is judged on whether the average consumer is likely to be misled.<\/p>\n\n\n\n
With no threshold currently in place, it is difficult for both consumers and businesses to understand what qualifies as a recycled product.<\/p>\n\n\n\n
Without clear rules, consumers can be misled by vague environmental claims, while businesses are left to interpret when a product contains enough recycled material to be marketed as such.<\/p>\n\n\n\n
This inconsistency risks undermining trust in genuine sustainability efforts and any changes to the rules need to encourage clarity without discouraging the use of recycled content.<\/p>\n\n\n\n
Measures which could help solve this include defining a minimum threshold before products can be marketed as \u2018recycled\u2019 and ensuring that products have the content level as a percentage on any marketing materials, as well as a third-party verification system.<\/p>\n\n\n\n
\u201cThe current regulations on recycled content in clothing are far too subjective, which opens up a range of problems,\u201d says Bins.co.uk communications manager Mark Hall. \u201cA lack of clarity makes it confusing for both customers and businesses who are genuinely trying to showcase their environmental credentials.<\/p>\n\n\n\n
\u201cProviding stronger guidelines for this specific issue would mean better consistency for brands, while building confidence for consumers. We need a system that rewards companies who are environmentally responsible without discouraging any progress towards more sustainable manufacturing processes.\u201d<\/p>\n\n\n\n
Bins.co.uk is a leading UK supplier of commercial waste bins, recycling containers and waste management equipment for businesses of all sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"
Adidas, Calvin Klein and Uniqlo were recently subject to bans by the UK\u2019s Advertising Standards Agency (ASA) after it found their recycling claims were misleading. With a European Commission screening finding that 39% of sustainability claims in the textile, garment and footwear sector could be false or deceptive, waste management experts at Bins.co.uk are calling […]<\/p>\n","protected":false},"author":59,"featured_media":179765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Waste management experts at Bins.co.uk are calling for tougher regulations around recycled content claims","footnotes":""},"categories":[5572],"tags":[12705,15461,22835,10453,12468,15993],"supplier":[9862,28308,28306,22726,28307,2317,16758],"class_list":["post-179749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-footwear","tag-garment","tag-recyclates","tag-recycling","tag-textiles","tag-wastemanagement","supplier-adidas-group","supplier-asa-uk","supplier-bins-co-uk","supplier-calvin-klein-usa-official-online-site-and-store","supplier-competition-and-markets-authority-cma-uk","supplier-european-commission","supplier-uniqlo"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/179749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=179749"}],"version-history":[{"count":3,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/179749\/revisions"}],"predecessor-version":[{"id":179793,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/179749\/revisions\/179793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/179765"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=179749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=179749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=179749"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=179749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}