{"id":179419,"date":"2026-08-06T07:23:00","date_gmt":"2026-08-06T05:23:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=179419"},"modified":"2026-07-30T13:58:43","modified_gmt":"2026-07-30T11:58:43","slug":"metsa-group-and-qutwo-take-the-next-step-in-advancing-ai-in-the-forest-industry","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/metsa-group-and-qutwo-take-the-next-step-in-advancing-ai-in-the-forest-industry\/","title":{"rendered":"Mets\u00e4 Group and Qutwo take the next step in advancing AI in the forest industry"},"content":{"rendered":"\n\n
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Mets\u00e4 Group and Qutwo, a Finnish AI and quantum technology company, are launching a collaboration aimed at deepening the use of artificial intelligence at Mets\u00e4 and bringing next-generation AI into the core processes of the forest industry. Next-generation AI refers to solutions that can take into account a broader range of variables and simultaneously optimise complex systems.<\/strong><\/p>\n\n\n\n

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\u201cMets\u00e4 has been leveraging AI for a long time in its production facilities and wood supply operations. Our partnership with Qutwo takes this to the next level. Together we can address increasingly complex challenges and develop new intelligence to support our business,\u201d says\u00a0Anni Rasinen<\/strong>, Director, Business AI at Mets\u00e4.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Qutwo will provide Mets\u00e4 with its AI and quantum platform, Qutwo OS. The aim is to increase the value derived from wood raw material and strengthen Mets\u00e4\u2019s international competitiveness.<\/p>\n\n\n\n

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\u201cThe competitiveness of European industry will depend on how quickly it develops next-generation AI. Mets\u00e4 Group\u2019s commitment to long-term development together with Qutwo creates capabilities that neither could build alone. This allows European companies to be at the forefront of technology rather than follow others,\u201d says\u00a0Peter Sarlin, Founder and Chairman of Qutwo<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

The first initiatives focus on improving productivity in mill converting lines and optimising wood procurement. In wood procurement, AI will enable better use of multiple factors at the same time, helping to guide the use of wood more efficiently from forest to mill and increase overall value.<\/p>\n\n\n\n

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\u201cOur goal is to significantly increase the value derived from wood and reduce variable costs between the forest and the mill. Together with Qutwo, we are advancing completely new types of development with considerable potential,\u201d says\u00a0Juha Jumppanen, EVP, Wood Supply and Forest Services at Mets\u00e4.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Mets\u00e4 already uses AI, for example, in predicting forest damage, pricing wood trade and silviculture services, and in valuing forest biodiversity. <\/p>\n\n\n\n

At the mills, the collaboration focuses particularly on improving productivity in tissue converting lines. Converting is the stage in the production process where the base paper from the paper machine is processed into finished tissue products. AI enables the optimization of the production process, improving efficiency, increasing production capacity, and strengthening Mets\u00e4\u2019s competitiveness in the market.<\/p>\n\n\n\n

Qutwo has rapidly emerged as one of Europe\u2019s most interesting players in AI and quantum computing. The collaboration with Mets\u00e4 demonstrates how next-generation AI can solve demanding industrial challenges and help build sustainable competitive advantage for European industry in global markets.<\/p>\n\n\n\n

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About Mets\u00e4 Group<\/strong><\/h3>\n\n\n\n

Mets\u00e4 Group has its roots in the Finnish forest: our parent company Mets\u00e4liitto Cooperative is owned by approximately 90,000 forest owners. We make wood products that people around the world need every day. We focus on pulp, paperboards, tissue and greaseproof papers, wood products, and wood supply and forest services. We are committed to regenerative forestry that measurably strengthens the forest ecosystem. We promote a culture of diversity, equality and inclusion.<\/p>\n\n\n\n

In 2025, our sales totalled EUR 5.8 billion, and we employ about 8,800 people.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mets\u00e4 Group and Qutwo, a Finnish AI and quantum technology company, are launching a collaboration aimed at deepening the use of artificial intelligence at Mets\u00e4 and bringing next-generation AI into the core processes of the forest industry. Next-generation AI refers to solutions that can take into account a broader range of variables and simultaneously optimise […]<\/p>\n","protected":false},"author":59,"featured_media":179445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Next-generation AI refers to solutions that can take into account a broader range of variables and simultaneously optimise complex systems","footnotes":""},"categories":[5572],"tags":[24550,10416,6268],"supplier":[4348,28269],"class_list":["post-179419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-arteficialintelligence","tag-circulareconomy","tag-forestry","supplier-metsae-group","supplier-qutwo"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/179419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=179419"}],"version-history":[{"count":2,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/179419\/revisions"}],"predecessor-version":[{"id":179463,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/179419\/revisions\/179463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/179445"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=179419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=179419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=179419"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=179419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}