{"id":178060,"date":"2026-07-02T07:39:00","date_gmt":"2026-07-02T05:39:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=178060"},"modified":"2026-06-30T14:30:22","modified_gmt":"2026-06-30T12:30:22","slug":"elkem-silicones-becomes-bluestar-silicones-unveiling-its-identity-for-the-next-chapter","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/elkem-silicones-becomes-bluestar-silicones-unveiling-its-identity-for-the-next-chapter\/","title":{"rendered":"Elkem Silicones becomes Bluestar Silicones, unveiling its identity for the next chapter\u00a0"},"content":{"rendered":"\n\n
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Elkem Silicones today announced its rebranding as Bluestar Silicones, marking a major milestone in the company\u2019s transition following the\u00a0closing\u00a0of\u00a0the\u00a0acquisition\u00a0by Bluestar\u00a0of\u00a0the majority of\u00a0Elkem\u2019s silicones\u00a0division\u00a0on April 30, 2026.\u00a0<\/strong><\/p>\n\n\n\n

Reviving Bluestar Silicones, the name the business held from 2007 to 2017, reconnects the company with a globally recognized and industry-leading brand, while the new visual identity, including the tagline \u201cLiving the difference,\u201d expresses its forward-looking ambition and distinct position in the silicones market. <\/p>\n\n\n\n

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\u201cReturning to the Bluestar Silicones name reconnects us\u00a0with an established brand and a\u00a0recognized heritage while expressing\u00a0our\u00a0renewed ambition for the future,\u201d said Sandy Chen,\u00a0Head\u00a0of\u00a0Bluestar Silicones.<\/strong> \u201cThis is both a continuity move and a step\u00a0forward\u00a0for our company,\u00a0our people,\u00a0our customers and our partners.\u201d\u00a0<\/p>\n<\/blockquote>\n\n\n\n

The announcement marks the beginning of a phased transition that will steadily progress over the next several months as the new identity is progressively deployed across touchpoints and geographies. <\/p>\n\n\n\n

For customers and partners, the transition is designed to be seamless, with the same reliable operations, products and relationships in place, while opening the way for renewed ambitions in innovation, capabilities and sustainable growth. Manufacturing sites, production processes, raw materials, product names, and commercial trademarks will remain unchanged. <\/p>\n\n\n\n

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“Bluestar\u2019s ambition is to build on the company\u2019s strong\u00a0industrial, scientific and commercial\u00a0foundation to further\u00a0invest in its development\u00a0as a leading global player, while continuing to serve customers with the proximity, agility,\u00a0market understanding\u00a0and application expertise they have come to know us for,\u201d Sandy Chen<\/strong> added.\u00a0\u00a0<\/p>\n<\/blockquote>\n\n\n\n

Bluestar Silicones is committed to continuing anticipating changes and communicating transparently throughout the transition, whenever it will affect our customers, partners, communities, or other stakeholders.<\/p>\n\n\n

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\"Bluestar
Bluestar Silicones new brand \u2013 prototype of key visuals\u00a0\u00a9 Bluestar Silicones<\/figcaption><\/figure><\/div>\n\n\n
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About Bluestar Silicones<\/strong><\/h3>\n\n\n\n

Bluestar Silicones is\u00a0a\u00a0world-leading,\u00a0fully\u00a0integrated silicone manufacturer,\u00a0harnessing\u00a0more than 80 years of silicone chemistry\u00a0experience\u00a0and application\u00a0development\u00a0expertise. The company delivers innovative,\u00a0essential silicone solutions across a broad range of industries, including mobility, safety, electronics, energy, aerospace, healthcare,\u00a0personal care, construction,\u00a0textile\u00a0and release\u00a0coatings.\u00a0With 11\u00a0manufacturing\u00a0sites across four continents and about 3,500 employees worldwide, including around 400\u00a0research and development\u00a0scientists, Bluestar Silicones combines global scale\u00a0and\u00a0market proximity, with\u00a0stellar\u00a0<\/strong>application\u00a0expertise\u00a0and innovation capabilities,\u00a0to help its customers\u00a0around the world\u00a0meet their next technical\u00a0and sustainability\u00a0challenges.\u00a0Bluestar Silicones is committed to enabling its\u00a0people and\u00a0partners to live the difference and opening brighter horizons ahead.\u00a0www.bluestarsilicones.com<\/a>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Elkem Silicones today announced its rebranding as Bluestar Silicones, marking a major milestone in the company\u2019s transition following the\u00a0closing\u00a0of\u00a0the\u00a0acquisition\u00a0by Bluestar\u00a0of\u00a0the majority of\u00a0Elkem\u2019s silicones\u00a0division\u00a0on April 30, 2026.\u00a0 Reviving Bluestar Silicones, the name the business held from 2007 to 2017, reconnects the company with a globally recognized and industry-leading brand, while the new visual identity, including the […]<\/p>\n","protected":false},"author":59,"featured_media":178066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The company returns to a well-established brand name, while introducing a new visual identity and reaffirming continuity for customers, partners and stakeholders","footnotes":""},"categories":[5572,17143],"tags":[6843,11270,5838,10416,17578],"supplier":[28069],"class_list":["post-178060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","category-recycling","tag-biochemicals","tag-biodegradability","tag-bioeconomy","tag-circulareconomy","tag-silicone","supplier-bluestar-silicones-former-elkem"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/178060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=178060"}],"version-history":[{"count":1,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/178060\/revisions"}],"predecessor-version":[{"id":178067,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/178060\/revisions\/178067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/178066"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=178060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=178060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=178060"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=178060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}