{"id":176246,"date":"2026-04-30T07:29:00","date_gmt":"2026-04-30T05:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=176246"},"modified":"2026-04-24T12:22:41","modified_gmt":"2026-04-24T10:22:41","slug":"avantiums-releaf-and-hoogvliet-jongerius-debut-from-plants-to-plastic-at-milan-design-week-2026","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/avantiums-releaf-and-hoogvliet-jongerius-debut-from-plants-to-plastic-at-milan-design-week-2026\/","title":{"rendered":"Avantium\u2019s Releaf and Hoogvliet Jongerius debut \u201cFrom Plants to Plastic\u201d at Milan Design Week 2026"},"content":{"rendered":"\n\n\n

Avantium N.V., a pioneer in renewable and circular polymer materials, announces that releaf\u00ae<\/sup> – its brand for the plant\u2011based and circular polymer PEF – has partnered with design studio Hoogvliet Jongerius to present <\/strong>From Plants to Plastic<\/strong><\/em>, a new installation at Masterly \u2013 The Dutch in Milano during Milan Design Week 2026. The exhibition brings together material innovation and narrative design in a mini-collection made from releaf\u00ae<\/sup>, featuring a cabinet with PEF decoration, a yarn\u2011covered bench, a flake\u2011molded side table, and a family of stackable bowls.<\/strong><\/p>\n\n\n

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releaf\u00ae \u00a9 Avantium<\/figcaption><\/figure><\/div>\n\n\n

At the heart of the collaboration is releaf\u00ae<\/sup>, Avantium\u2019s plant-based and circular polymer made from renewable feedstock. Releaf\u00ae<\/sup> offers a significantly lower carbon footprint than traditional plastics while delivering strong mechanical and barrier performance suited for packaging, films, fibers, textiles, and interior applications. Its versatility allows designers and brands to explore new material expressions while reducing dependence on fossil\u2011based plastics.<\/p>\n\n\n\n

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\u201creleaf\u00ae<\/sup>\u00a0gives designers an extraordinary level of versatility,\u201d says\u00a0Jean Lai, Manager Marketing & Branding at Avantium.<\/strong> \u201cBecause it is plant\u2011based, recyclable, and adaptable across formats – from films and fibres to solid components- it allows creators to rethink materials without compromising performance. We are honored to work with Nienke Hoogvliet. Her creative approach allows us to demonstrate just how beautiful and versatile releaf\u00ae<\/sup>\u00a0can be, proving that sustainable materials are every bit as functional as they are visually compelling. This collaboration shows how one polymer can move seamlessly between packaging, textiles and interior objects, opening a world of possibilities for circular design.\u201d<\/p>\n\n\n\n

Nienke Hoogvliet\u00a0<\/strong>adds: \u201cExploring releaf\u00ae<\/sup>\u00a0as a design material opened up an inspiring process of experimentation, discovery, and translation. While developing new textures and forms was exciting, it was equally important to transform these technical samples into tactile, emotionally engaging objects. Technical innovations can sometimes feel distant or abstract; by revealing their beauty and physicality, these objects become storytellers of a meaningful and urgent narrative. We need to rethink how we produce and consume, and releaf\u00ae<\/sup>\u00a0offers a promising response to one of the most pressing material challenges of our time: plastic. We hope this mini\u2011collection inspires others to join us in shaping a fossil\u2011free future.\u201d<\/p>\n<\/blockquote>\n\n\n\n

From Plants to Plastic<\/em>\u00a0will be on view from\u00a0April 21\u201326\u00a02026 at Palazzo Giureconsulti. <\/strong><\/p>\n\n\n\n

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About releaf\u00ae<\/sup>\u00a0(made by Avantium)<\/strong><\/h3>\n\n\n\n

releaf\u00ae<\/sup>\u00a0is the ingredient brand for PEF, a next-generation, plant-based polyester for fossil-free packaging and textiles. Combining high performance with full recyclability and a lower carbon footprint, Releaf\u00ae<\/sup>\u00a0helps brands shift from oil to plants without compromising function or aesthetics. Learn more at\u00a0releaf.bio<\/a>.<\/p>\n\n\n\n

About Hoogvliet Jongerius<\/strong><\/h3>\n\n\n\n

Hoogvliet Jongerius, founded by Nienke Hoogvliet and Tim Jongerius, explores the relationship between people, society, and nature through material-driven design. Their projects, including the\u00a0VALUE\/\/VALUES<\/em>\u00a0carpet series on textile transparency, have been featured in museums and publications worldwide. Visit www.nienkehoogvliet.nl<\/a><\/p>\n\n\n\n

About Avantium<\/strong><\/h3>\n\n\n\n

Avantium is a pioneering commercial-stage company focused on renewable & circular polymer materials. Avantium develops and commercializes innovative technologies for the production of materials based on sustainable carbon feedstocks, i.e. carbon from biomass or carbon from the air (CO2<\/sub>). The most advanced technology is the YXY\u00ae<\/sup>Technology that catalytically converts plant-based sugars into FDCA (furandicarboxylic acid), the key building block for the sustainable plastic PEF (polyethylene furanoate). PEF is known under the brand name releaf\u00ae<\/sup>, an EU registered trademark of Avantium. Avantium has successfully demonstrated the YXY\u00ae<\/sup>\u00a0Technology at its pilot plant in Geleen, the Netherlands, and is in the process of starting the world’s first commercial plant for FDCA in Delfzijl, the Netherlands.\u00a0 Avantium works in partnership with like-minded companies around the globe to develop revolutionary renewable chemistry solutions from invention to commercial scale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avantium N.V., a pioneer in renewable and circular polymer materials, announces that releaf\u00ae – its brand for the plant\u2011based and circular polymer PEF – has partnered with design studio Hoogvliet Jongerius to present From Plants to Plastic, a new installation at Masterly \u2013 The Dutch in Milano during Milan Design Week 2026. The exhibition brings together material […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"releaf\u00ae allows designers and brands to explore new material expressions while reducing dependence on fossil\u2011based plastics","footnotes":""},"categories":[5572],"tags":[5838,5847,15301,7105,13465],"supplier":[742,25047,15028],"class_list":["post-176246","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-bioplastics","tag-biopolyester","tag-packaging","tag-pef","supplier-avantium-technologies-bv","supplier-hoogvliet-jongerius","supplier-sea-me-studio-nienke-hoogvliet"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/176246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=176246"}],"version-history":[{"count":2,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/176246\/revisions"}],"predecessor-version":[{"id":176280,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/176246\/revisions\/176280"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=176246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=176246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=176246"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=176246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}