{"id":176171,"date":"2026-04-27T07:39:00","date_gmt":"2026-04-27T05:39:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=176171"},"modified":"2026-04-22T12:19:21","modified_gmt":"2026-04-22T10:19:21","slug":"free-webinar-navigating-green-claims-under-the-eu-empowering-consumers-directive-empco","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/free-webinar-navigating-green-claims-under-the-eu-empowering-consumers-directive-empco\/","title":{"rendered":"Free Webinar: Navigating Green Claims under the EU Empowering Consumers Directive (EmpCo)"},"content":{"rendered":"\n\n
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<\/i>Register here!<\/span><\/a><\/div>\n\n\n\n

You might have heard that the Green Claims Directive will not come into play \u2013 but did you know that the new EU Empowering Consumers Directive (EmpCo) will heavily impact the rules of green claims in Europe by itself? The EmpCo will come into effect this summer, affecting most sustainability claims throughout the European market. Through its rules, claims must be accurate and substantiated, to provide consumers with clearer, relevant and more detailed information. The Directive aims to strengthen consumer rights and protect them from deceptive practices related to sustainability claims, such as greenwashing and obsolescence.<\/strong><\/p>\n\n\n\n

Whether you still need to adapt your claims to the upcoming legislation or want a final check-up before the Directive applies in September \u2013 this webinar is for you.<\/p>\n\n\n\n

Content of the webinar<\/strong><\/h3>\n\n\n\n
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Policy context, status and outlook:<\/strong><\/h3>\n\n\n\n

What is the current status of the Empowering Consumers Directive and how will it be implemented across the EU? What changes can companies expect in the near future?
\ud83d\udc49\u00a0Get a clear overview of the regulatory background and upcoming developments.<\/p>\n\n\n\n

Compliance requirements for companies:<\/strong><\/h3>\n\n\n\n

What are the key obligations for sustainability claims under the new Directive? How can companies ensure compliance going forward?
\ud83d\udc49\u00a0Understand what is required to align your communication with the new legal framework.<\/p>\n\n\n\n

Assessment of existing claims:<\/strong><\/h3>\n\n\n\n

How can current sustainability communication be evaluated under the new rules? Where are potential risks?
\ud83d\udc49\u00a0Learn how to assess and adjust your existing claims effectively.<\/p>\n\n\n\n

Substantiating sustainability claims:<\/strong><\/h3>\n\n\n\n

What evidence is needed to support claims in the future? Which methodologies and standards are relevant?
\ud83d\udc49Gain practical guidance on how to substantiate your claims in a compliant way.<\/p>\n\n\n\n

Join nova-Institute\u2019s free webinar and ensure your sustainability communication is ready for the Empowering Consumers Directive, learning from our experts:<\/p>\n\n\n\n

Lara Dammer<\/strong>, Head of Policy and Strategy<\/p>\n\n\n\n

Dr. Matthias Stratmann<\/strong>, Head of Sustainability<\/p>\n\n\n\n

Kaj Seeger<\/strong>, Policy and Carbon Removal Expert<\/p>\n\n\n\n

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We also offer in-house workshops for your company.<\/p>\n\n\n\n

Contact<\/h3>\n\n\n\n

lara.dammer@nova-institut.de<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You might have heard that the Green Claims Directive will not come into play \u2013 but did you know that the new EU Empowering Consumers Directive (EmpCo) will heavily impact the rules of green claims in Europe by itself? The EmpCo will come into effect this summer, affecting most sustainability claims throughout the European market. […]<\/p>\n","protected":false},"author":59,"featured_media":176173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"What Businesses Need to Know Now! 20 May, 13-14 (CET), online and free of charge","footnotes":""},"categories":[5572,7192],"tags":[5838,14441,5528],"supplier":[5585,4],"class_list":["post-176171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","category-novapress","tag-bioeconomy","tag-policy","tag-sustainability","supplier-european-union","supplier-nova-institut-gmbh"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/176171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=176171"}],"version-history":[{"count":2,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/176171\/revisions"}],"predecessor-version":[{"id":176205,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/176171\/revisions\/176205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/176173"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=176171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=176171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=176171"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=176171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}