{"id":169872,"date":"2025-11-05T07:20:00","date_gmt":"2025-11-05T06:20:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=169872"},"modified":"2025-10-30T12:19:48","modified_gmt":"2025-10-30T11:19:48","slug":"novoloop-and-shanghai-huide-science-technology-announce-strategic-partnership-to-scale-lifecycled-tpu-production","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/novoloop-and-shanghai-huide-science-technology-announce-strategic-partnership-to-scale-lifecycled-tpu-production\/","title":{"rendered":"Novoloop\u00ae and Shanghai Huide Science & Technology Announce Strategic Partnership to Scale Lifecycled\u2122 TPU Production"},"content":{"rendered":"\n\n
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\"Huide
Huide and Novoloop come together to commemorate partnership at the signing ceremony. (From left to right: Front row: Charley Qian – General Manager of International Business, Huide; Miranda Wang – Cofounder & CEO, Novoloop; Top row: Jialong Dong, Sales Manager, Huide; Dr. Sylvain Seif, Senior Applications Engineer, Novoloop; Ella Huang, China Operations Team, Novoloop) \u00a9 Novoloop<\/figcaption><\/figure><\/div>\n\n\n

Novoloop\u00ae<\/a>, a U.S. technology pioneer in circular innovation, today announced a strategic partnership with\u00a0Shanghai Huide Science & Technology Co., Ltd.<\/a>\u00a0to scale the production of Novoloop\u2019s Lifecycled\u2122 thermoplastic polyurethane (TPU). The collaboration is formalized through a five-year Contract Manufacturing Agreement, which establishes long-term clarity on supply, pricing, and quality standards.<\/strong><\/p>\n\n\n\n

Novoloop has developed a proprietary chemical process that converts post-consumer polyethylene waste into virgin-quality Lifecycled\u2122 polyols and polyurethane. This breakthrough technology enables materials traditionally made from fossil resources to be sourced instead from hard-to-recycle waste plastics.<\/p>\n\n\n\n

Huide has spent nearly 30 years advancing polyurethane technologies, developing an end-to-end capability from R&D and process scale-up to manufacturing and supply-chain management, providing the foundation to translate material innovation into scalable industrial solutions.<\/p>\n\n\n\n

Together, Novoloop and Huide have successfully produced multiple batches of Lifecycled\u2122 67A TPU on commercial reactive extrusion lines using Novoloop\u2019s Lifecycled\u2122 polyol and formulations. These batches have met all in-spec quality and performance requirements, confirming the viability of scaling TPU production with circular inputs. Under the terms of the agreement, the partners will also establish Global Recycled Standard (GRS) traceability and reporting as output expands, while laying a framework to onboard additional grades of Lifecycled\u2122 TPU in the future.<\/p>\n\n\n\n

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\u201cThis partnership marks a major step forward in making circular TPU commercially viable at scale,\u201d said Novoloop CEO Miranda Wang.<\/strong> \u201cBy teaming with a world-class polyurethane producer like Huide, we can offer dependable quality, traceability, and cost stability \u2014 all essential for broad adoption.\u201d<\/p>\n\n\n\n

\u201cWe are excited about the transformative potential of this collaboration,\u201d said Huide General Manager Charley Qian<\/strong>. \u201cHuide has always stood for sustainability and innovation, and for delivering products that embody quality, consistency, and trust. Together with Novoloop, we can extend this mission and drive technological innovation toward a more sustainable life.\u201d<\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

About Novoloop<\/strong><\/h3>\n\n\n
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Novoloop is a circular innovation company transforming hard-to-recycle plastics with its proprietary Lifecycling technology. By chemically upcycling post-consumer polyethylene into high-performance, low-carbon polyols and polyurethanes, Novoloop enables sustainable materials for applications in footwear, apparel, automotive, and more. Founded in 2015 and based in California, the company has raised over $50 million and holds 50 granted and pending patents across 18 regions. Novoloop\u2019s Lifecycled\u2122 TPU debuted in On\u2019s Cloudprime sneaker in 2022, and in 2025, the company was named one of TIME\u2019s World\u2019s Top Greentech Companies. Learn more at novoloop.com<\/strong><\/a>.<\/p>\n\n\n\n

About Shanghai Huide Science & Technology Co., Ltd.<\/strong><\/h3>\n\n\n\n

Huide (SH:603192), listed on the Shanghai Stock Exchange, is a global leader in advanced polyurethane materials. With integrated capabilities in R&D, manufacturing, and supply-chain management, its portfolio spans TPU, PU resins, polyester polyols, adhesives, waterborne polyurethanes, and polyurethane system solutions, serving key industries including footwear, automotive, and consumer goods. Guided by innovation, Huide delivers differentiated solutions and value for customers, supported by international certifications such as ISO9001, ISO14001, ISO45001, IATF16949, and ISCC PLUS, and is nationally recognized in China for its leadership in sustainability and innovation in advanced technologies. Learn more at en.shhdsz.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Novoloop\u00ae, a U.S. technology pioneer in circular innovation, today announced a strategic partnership with\u00a0Shanghai Huide Science & Technology Co., Ltd.\u00a0to scale the production of Novoloop\u2019s Lifecycled\u2122 thermoplastic polyurethane (TPU). The collaboration is formalized through a five-year Contract Manufacturing Agreement, which establishes long-term clarity on supply, pricing, and quality standards. Novoloop has developed a proprietary chemical […]<\/p>\n","protected":false},"author":59,"featured_media":169887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Together, Novoloop and Huide have successfully produced multiple batches of Lifecycled\u2122 67A TPU on commercial reactive extrusion lines using Novoloop\u2019s Lifecycled\u2122 polyol and formulations","footnotes":""},"categories":[5572],"tags":[17202,10416,15794,12656,17011],"supplier":[27149,18322],"class_list":["post-169872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-chemicalrecycling","tag-circulareconomy","tag-lca","tag-polyols","tag-polyurethanes","supplier-huide-science-technology-co","supplier-novoloop"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/169872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=169872"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/169872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/169887"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=169872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=169872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=169872"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=169872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}