{"id":169596,"date":"2025-10-29T07:29:00","date_gmt":"2025-10-29T06:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=169596"},"modified":"2025-10-23T14:58:17","modified_gmt":"2025-10-23T12:58:17","slug":"canopys-10th-hot-button-report-marks-breakthrough-in-mmcf-supply-chain","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/canopys-10th-hot-button-report-marks-breakthrough-in-mmcf-supply-chain\/","title":{"rendered":"Canopy\u2019s 10th Hot Button Report Marks Breakthrough in MMCF Supply Chain"},"content":{"rendered":"\n\n
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Today, Canopy released the 10th\u00a0Edition Hot Button Report, which shows that the global man-made cellulosic fibre (MMCF) supply chain has undergone a dramatic transformation since the report\u2019s inception in 2016. The Hot Button Report \u2014 the industry\u2019s most trusted tool for assessing MMCF fibre sourcing \u2014 shows the sector has advanced from zero low-risk Green Shirt producers in 2016 to 21 in 2025, and from no commercial-scale Next Gen fibre lines to 16 available today. The findings underscore that meaningful change in the fashion sector can happen in years, not decades.<\/strong><\/p>\n\n\n\n

Released today in Lisbon, the 2025 Hot Button Report provides the most comprehensive snapshot yet of how MMCF producers are phasing out sourcing from the world\u2019s Ancient and Endangered Forests and accelerating the transition to low-carbon, circular Next Gen alternatives. This milestone 10th edition assesses 98% of global MMCF production, rating companies with Canopy\u2019s well-known \u201cshirt\u201d system. The results show clear momentum, with nearly 70% of producers now earning Green, Partial Dark Green, or Dark Green status \u2014 a sharp contrast to just nine years ago.<\/p>\n\n\n\n

The ratings are led by Lenzing and Tangshan Sanyou, who share the top spot, followed closely by Aditya Birla in second place. Other producers achieving Dark Green Shirt status include Jilin Chemical Fiber, Yibin Grace, and Xinxiang Chemical Fiber Co. (Bailu), who all made significant advances in Next Gen integration during the past year, alongside additional leaders in the field.<\/p>\n\n\n\n

This year\u2019s Report features contributions from 30 MMCF producers globally, including two new entrants, bringing Green Shirt-rated production to 54% in 2025. <\/p>\n\n\n\n

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\u201cThis 10th edition of the Hot Button Report shows that supply chain transformation is not only possible \u2014 it\u2019s happening,\u201d said Nicole Rycroft, Founder and Executive Director of Canopy.<\/strong> \u201cBusiness-as-usual can no longer be the standard if we\u2019re to keep vital forests standing and stabilize our climate. The leaders in the Hot Button are demonstrating that investing in Next Gen Solutions isn\u2019t just good for the planet \u2014 it\u2019s integral to building resilient, low-carbon supply chains to meet brand expectations,\u00a0\u00a0mitigate against increasingly volatile raw material supply, and deliver long-term business value.\u201d<\/p>\n\n\n\n

\u201cThe Hot Button Report gives us valuable insight into forest impacts across our supply chain. Its clear scoring system and independent audits support our sourcing team in making well-informed decisions.\u201d \u2014 Madelene Ericsson Ryman, Sustainability Business Expert, Raw Material Sourcing, H&M Group<\/strong> \/ Global Sustainability Department.<\/p>\n<\/blockquote>\n\n\n\n

All of the leading companies have demonstrated unique strengths, but each has invested in advancing Next Gen fibre alternatives, a key component in reducing reliance on forests and increasing supply chain resilience.<\/p>\n\n\n\n

HIGHLIGHTS from the 2025 Hot Button Report:<\/p>\n\n\n\n