{"id":16933,"date":"2013-09-03T00:00:00","date_gmt":"2013-09-02T22:00:00","guid":{"rendered":"http:\/\/www.bio-based.eu\/news\/index.php?startid=20130903-08n"},"modified":"2013-09-03T00:00:00","modified_gmt":"2013-09-02T22:00:00","slug":"coca-cola-company-ko-busted-for-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits-says-consumer-report","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/coca-cola-company-ko-busted-for-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits-says-consumer-report\/","title":{"rendered":"Coca-Cola Company (KO) Busted For \u2018Greenwashing\u2019: PlantBottle Marketing Exaggerated Environmental Benefits, Says Consumer Report"},"content":{"rendered":"<p><b>In a report issued last month and translated into English on Monday, Henrik Saugmandsgaard \u00d8e, the Danish consumer ombudsman, said Coke\u2019s marketing of the bottle, which is made partially from plant-based material, did not represent a &#8220;true, balanced and loyal overall impression\u201d of the product.<\/b><\/p>\n<p>The multinational soft-drink giant is being asked to revise the marketing materials for its so-called PlantBottle packaging after a high-ranking consumer-protection official found that it exaggerated the product\u2019s environmental benefits without offering proof.   <\/p>\n<p><i>&#8230; Full text: <a href=\"http:\/\/www.ibtimes.com\/coca-cola-company-ko-busted-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits\" >www.ibtimes.com\/coca-cola-company-ko-busted-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits<\/a><\/p>\n<p>Tags: Consumer Ombudsman, monoethylene glycol, PET (polyethylene terephthalate) plastic, designation<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>In a report issued last month and translated into English on Monday, Henrik Saugmandsgaard &Oslash;e, the Danish consumer ombudsman, said Coke&rsquo;s marketing of the bottle,<\/b><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[],"supplier":[1245],"class_list":["post-16933","post","type-post","status-publish","format-standard","hentry","category-bio-based","supplier-coca-cola-co"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/16933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=16933"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/16933\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=16933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=16933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=16933"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=16933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}