{"id":169111,"date":"2025-10-15T07:39:00","date_gmt":"2025-10-15T05:39:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=169111"},"modified":"2025-10-14T13:22:54","modified_gmt":"2025-10-14T11:22:54","slug":"invitation-to-the-3-co-final-event-empowering-bio-based-choices-through-smart-certification","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/invitation-to-the-3-co-final-event-empowering-bio-based-choices-through-smart-certification\/","title":{"rendered":"Invitation to the 3-CO Final Event: Empowering Bio-Based Choices Through Smart Certification"},"content":{"rendered":"\n\n
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At its final online-event \u201cEmpowering Bio-Based Choices Through Smart Certification\u201d on 21 October 2025 from 9:00 to 13:30 CEST<\/a>, the EU-funded research project 3-CO (Concise Consumer Communication through Robust Labels for Biobased Systems) will showcase the project\u2019s significant advances in consumer communication through investigating and implementing consumer perspectives and attitudes. The online event brings together international experts in certification, industry professionals, policy makers, researchers, (social) innovators, and stakeholders committed to driving a green transition of the EU\u2019s bioeconomy and society at large.<\/strong><\/p>\n\n\n\n

Many of the products consumers purchase display eco-labels and promise sustainability, bio-based content, or fair and ethical production conditions. The messages and criteria behind these labels and certification schemes often remain unclear. To simplify and decode these messages, 3-CO focuses on improving how certification schemes and eco-labels communicate with consumers. By developing smart label design guidelines, digital support tools, and implementing social innovation strategies, the project addressed the challenges of transparency, trust, and consumer engagement, especially with regard to bio-based products. <\/p>\n\n\n\n

Registration for the online-event\u00a0\u201cEmpowering Bio-Based Choices Through Smart Certification\u201d\u00a0on\u00a021 October 2025\u00a0from 9:00 to 13:30 CEST is available at\u00a0https:\/\/us02web.zoom.us\/webinar\/register\/WN_sGB9lEzvTRq-E6Q3-K1_vw<\/a><\/strong><\/p>\n\n\n\n

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Driving dialogue on certification and sustainability <\/h3>\n\n\n\n

In four sessions, the final 3-CO event will showcase panel discussions, expert presentations, case studies and best practise examples.<\/p>\n\n\n\n

Session 1 (9:00 \u2013 10:00): Certification and Labelling <\/strong><\/h3>\n\n\n\n

This session kicks off the programme by highlighting how smart certification and clear labelling can enhance consumer trust in bio-based products. Experts will evaluate the role of label and certification schemes in consumer choices, put EU eco-labels through a reality check, and introduce how the developed 3-CO app helps consumers decode label-information and identify sustainable products.<\/p>\n\n\n\n

Speakers:<\/strong><\/p>\n\n\n\n