{"id":16777,"date":"2013-06-12T00:00:00","date_gmt":"2013-06-11T22:00:00","guid":{"rendered":"http:\/\/www.bio-based.eu\/news\/index.php?startid=20130612-01n"},"modified":"2013-06-12T00:00:00","modified_gmt":"2013-06-11T22:00:00","slug":"novel-chemicals-more-than-a-faster-horse","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/novel-chemicals-more-than-a-faster-horse\/","title":{"rendered":"Novel Chemicals \u2013 More than a Faster Horse"},"content":{"rendered":"<p><b>Henry Ford is reported to have once said &#8220;If I asked my customers what they want, they simply would have said a faster horse.\u201d Think of the incredible innovations we would have missed out on if Ford had simply created a &#8220;drop-in replacement\u201d for the horse.<\/b><\/p>\n<p>I see a similar opportunity with today\u2019s chemical industry. While there have been incredible developments and innovations in bio-based chemicals and products, most of the efforts have been, effectively, a faster (or perhaps greener) horse.<\/p>\n<p><i>&#8230; Full text: <a href=\"http:\/\/www.biofuelsdigest.com\/bdigest\/2013\/06\/12\/novel-chemicals-more-than-a-faster-horse\/\" >www.biofuelsdigest.com\/bdigest\/2013\/06\/12\/novel-chemicals-more-than-a-faster-horse\/<\/a><\/p>\n<p>Tags: sustainability, greener source, environmental, drop-in replacements, price point, competitiveness, innovation, biology, industrial scale<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Henry Ford is reported to have once said &#8220;If I asked my customers what they want, they simply would have said a faster horse.&rdquo; Think<\/b><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[],"supplier":[5093,5788,3371,2345],"class_list":["post-16777","post","type-post","status-publish","format-standard","hentry","category-bio-based","supplier-bioformix","supplier-elevance-renewable-sciences","supplier-rivertop-renewables","supplier-segetis-inc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/16777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=16777"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/16777\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=16777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=16777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=16777"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=16777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}