{"id":163681,"date":"2025-06-05T07:37:00","date_gmt":"2025-06-05T05:37:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=163681"},"modified":"2025-06-02T13:33:27","modified_gmt":"2025-06-02T11:33:27","slug":"borealis-creates-first-comprehensive-reusable-cup-system-at-a-messe-dusseldorf-event-based-on-reoil-chemically-recycled-feedstock-from-omv","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/borealis-creates-first-comprehensive-reusable-cup-system-at-a-messe-dusseldorf-event-based-on-reoil-chemically-recycled-feedstock-from-omv\/","title":{"rendered":"Borealis creates first comprehensive reusable cup system at a Messe D\u00fcsseldorf event based on ReOil\u00ae chemically recycled feedstock from OMV"},"content":{"rendered":"\n\n
\n
\"Designed
Designed for reuse: Lightweight, durable, and made with chemically recycled feedstock using OMV\u2019s ReOil\u00ae technology \u00a9 Borealis<\/figcaption><\/figure><\/div>\n\n\n
    \n
  • The Messe D\u00fcsseldorf (D\u00fcsseldorf Exhibition Center) will use reusable cups at all restaurants and bars throughout K 2025, made from Borealis modified polypropylene for foam, which is produced using chemically recycled feedstock based on OMV\u2019s ReOil\u00ae technology<\/strong><\/li>\n\n\n\n
  • This marks the first time the venue uses a comprehensive reusable cup system, representing a significant step towards reducing waste from single-use cups at large-scale events<\/strong><\/li>\n\n\n\n
  • This pilot initiative will assess reuse and recycling rates, providing valuable insights for the effective implementation of scalable reuse systems at future events<\/strong><\/li>\n<\/ul>\n\n\n\n

    Messe D\u00fcsseldorf is committed to reducing waste at large-scale events. At K 2025, the world\u00b4s leading international trade fair for plastics and rubber, it will introduce reusable cups for the first time, with the goal of establishing a sustainable solution that can be scaled for future events. Borealis is supporting this initiative by providing high-performance modified foamable polypropylene (PP) specifically suited to reusable and recyclable cup applications.<\/strong><\/p>\n\n\n\n

    An additional sustainability advantage comes from the use of chemically recycled feedstock based on OMV\u2019s ReOil\u00ae technology. This initiative represents a significant step towards reducing single-use packaging at global exhibitions, aligning with the objectives of the EU\u2019s Packaging and Packaging Waste Regulation (PPWR).<\/p>\n\n\n\n

    \n

    \u201cReOil\u00ae is our proprietary chemical recycling technology that converts end-of-life plastics into circular feedstock for the production of chemicals, in particular new plastics,\u201d says Maximilian Grasserbauer, OMV<\/strong> Senior Vice President Circular Economy. We operate ReOil\u00ae at our Schwechat refinery close to Vienna, Austria, and are continuously investing in advancing this technology to ensure a reliable supply of circular feedstock for the market. ReOil\u00ae is part of our sustainable base chemicals portfolio, designed to support our industry\u2019s shift toward circular feedstocks.\u201d<\/p>\n<\/blockquote>\n\n\n\n

    Beyond reusability and recycled content, the cups contribute to the circular economy in multiple ways: they are lightweight and material-efficient, have a reduced carbon footprint, and are fully recyclable.<\/p>\n\n\n\n

    \n

    “At Borealis, we are committed to creating innovative solutions in collaboration with our value chain partners and this initiative is a prime example,\u201d says Peter Voortmans, Borealis Vice President<\/strong> Marketing Consumer Products. \u201cReuse systems are key to making large-scale events more sustainable, and our polypropylene solutions for foam support this by enabling lightweight, durable, and fully recyclable applications that use less material than conventional alternatives.\u201d <\/p>\n<\/blockquote>\n\n\n\n

    During K Fair, the cups will be available deposit-free at all restaurants and bars across the site. To support reuse, Messe D\u00fcsseldorf will install special collection containers. Visitors can return the cups to service points, place them in the collection containers, or take them home for personal reuse.<\/p>\n\n\n

    \n
    \"Closing
    Closing the loop: Special collection bins across Messe D\u00fcsseldorf make reuse easy and effective
    \u00a9 Borealis \/ Illustration<\/figcaption><\/figure><\/div>\n\n\n

    Logistics staff will ensure that cups left on tables or placed in the collection containers are retrieved, rinsed in on-site kitchens, and returned to service. Any cups disposed of in general waste bins will be collected after the fair and recycled by Borealis. Unused cups will be donated for further use.<\/strong><\/p>\n\n\n\n

    \n

    Thomas Franken, K Director, Portfolio Plastics and Rubber, Messe D\u00fcsseldorf<\/strong>, explains the motivation behind the initiative: \u201cIntroducing reusable cups to replace single-use cups at K 2025 aligns perfectly with our motto, \u2018The Power of Plastics! Green \u2013 Smart \u2013 Responsible.\u2019 As the global forum shaping the future of plastics, K 2025 provides the ideal platform to highlight practical initiatives that reflect the industry\u2019s commitment to sustainability \u2013 while also supporting Messe D\u00fcsseldorf\u2019s own sustainability goals.\u201d<\/p>\n<\/blockquote>\n\n\n\n

    The initiative will serve as a pilot for assessing the effectiveness of scalable reuse systems at large events. Messe D\u00fcsseldorf will analyze usage patterns, tracking how many cups are used, re-used, and recycled. The insights gained will contribute to the development of more sustainable solutions for future events, since reducing emissions and waste from operations is a key objective of Messe D\u00fcsseldorf\u2019s sustainability strategy.<\/p>\n\n\n

    \n
    \"Illustration:
    From waste to value: Our foamable polypropylene based cups are helping K 2025 go circular
    \u00a9 Borealis \/ Illustration<\/figcaption><\/figure><\/div>\n\n\n

    This collaboration has been further supported by additional partners who contributed to cup production and the integration of durable in-mold labels.<\/p>\n\n\n\n

    Arburg: <\/strong>Specializing in manufacturing high-end injection molding machines and turnkey systems for plastics processing. 
    Bockatech: <\/strong>EcoCore\u00ae foaming technology, used for the durable injection molded cups, reduces plastic use by up to 50%, doubles the thermal insulation, cuts manufacturing time and provides 5x the strength while ensuring recyclability.
    MCC Global IML:<\/strong> Producing sustainable in-mold labels for rigid plastic packaging, focusing on innovation and circularity.
    Miko Pac: <\/strong>Developing and producing innovative plastic packaging solutions for various industries, including food service.<\/p>\n\n\n\n

    Borealis will exhibit together with Borouge at Hall 6, Stand A43.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Messe D\u00fcsseldorf is committed to reducing waste at large-scale events. At K 2025, the world\u00b4s leading international trade fair for plastics and rubber, it will introduce reusable cups for the first time, with the goal of establishing a sustainable solution that can be scaled for future events. Borealis is supporting this initiative by providing high-performance […]<\/p>\n","protected":false},"author":59,"featured_media":163715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":" K Fair 2025, the World\u00b4s No.1 Trade Fair for Plastics and Rubber, serves as a pilot for scalable cup re-use systems for global exhibitions","footnotes":""},"categories":[17143],"tags":[17202,10416,16003,7105,22835],"supplier":[3036,21060,1345,1286],"class_list":["post-163681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recycling","tag-chemicalrecycling","tag-circulareconomy","tag-cups","tag-packaging","tag-recyclates","supplier-borealis-polyolefine-ag","supplier-borealis-und-borouge","supplier-messe-duesseldorf","supplier-omv-ag"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/163681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=163681"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/163681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/163715"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=163681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=163681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=163681"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=163681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}