{"id":162308,"date":"2025-04-28T07:35:00","date_gmt":"2025-04-28T05:35:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=162308"},"modified":"2025-04-23T12:46:06","modified_gmt":"2025-04-23T10:46:06","slug":"modern-meadow-and-bellroy-partner-on-carry-products-made-of-next-generation-material","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/modern-meadow-and-bellroy-partner-on-carry-products-made-of-next-generation-material\/","title":{"rendered":"Modern Meadow and Bellroy Partner on Carry Products Made of Next-Generation\u00a0Material"},"content":{"rendered":"\n\n
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\u00a9 Bellroy<\/figcaption><\/figure><\/div>\n\n\n

Modern Meadow<\/a>, a leader in sustainable materials, announced a strategic partnership with\u00a0Bellroy<\/a>, the global carry brand from Australia. Bellroy will leverage Modern Meadow\u2019s INNOVERA\u2122 biomaterial, formerly known as BIO-VERA\u00ae, to produce select consumer carry goods.<\/strong><\/p>\n\n\n\n

INNOVERA\u2122 is engineered with plant-based proteins, biopolymers and post-consumer waste to replicate the look and feel of the collagen found in leather. With over 80% renewable carbon content, it provides an animal-free solution that integrates into industry standard manufacturing processes. INNOVERA\u2122, offered in various colors, haptics and finishes, is lightweight and twice as strong as traditional leather. <\/p>\n\n\n\n

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\u201cWe create biomaterials that help companies like Bellroy bring high-quality, sustainable products to market,\u201d said David Williamson, PhD, CEO of Modern Meadow.<\/strong> \u201cBy incorporating INNOVERA\u2122 into accessories, Bellroy can offer carry products that are beautiful, functional and better for the planet. Given its durability, INNOVERA\u2122 is particularly well-suited for high-wear applications.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Since launching, Bellroy has continually incorporated responsible business and material development as core principles. Bellroy offers bags, tech accessories and more \u2013 featuring materials made from recycled plastic bottles and recycled sources including pre-consumer industrial waste and discarded fishing nets. As a certified B Corp, Bellroy is dedicated to solving social and environmental challenges, with a corporate social responsibility mission considering people, animals and the planet equally.<\/p>\n\n\n\n

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\u201cWe\u2019re committed to supporting materials that have potential to solve very real environmental issues, without causing negative impacts elsewhere,\u201d said Bellroy co-founder Andy Fallshaw<\/strong> \u201cWe believe INNOVERA\u2122 helps mitigate important waste streams and exceeds traditional leathers in many tangible performance aspects. From improved durability to highly tunable aesthetic and tactile traits, we\u2019re excited to bring this compelling material to customers worldwide.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Bellroy will launch its first INNOVERA\u2122-based products in the second half of 2025. Visit bellroy.com\/innovera<\/a> to sign up for updates.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern Meadow, a leader in sustainable materials, announced a strategic partnership with\u00a0Bellroy, the global carry brand from Australia. Bellroy will leverage Modern Meadow\u2019s INNOVERA\u2122 biomaterial, formerly known as BIO-VERA\u00ae, to produce select consumer carry goods. INNOVERA\u2122 is engineered with plant-based proteins, biopolymers and post-consumer waste to replicate the look and feel of the collagen found […]<\/p>\n","protected":false},"author":59,"featured_media":162329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Bellroy to debut products made with Modern Meadow\u2019s renewable carbon-based and recyclable material, INNOVERA\u2122","footnotes":""},"categories":[5572],"tags":[13442,6026,16735,10416,17663],"supplier":[20274,8200],"class_list":["post-162308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-biomaterial","tag-biopolymers","tag-biowaste","tag-circulareconomy","tag-fakeleather","supplier-bellroy","supplier-modern-meadow"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/162308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=162308"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/162308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/162329"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=162308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=162308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=162308"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=162308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}