{"id":158392,"date":"2025-02-24T07:20:00","date_gmt":"2025-02-24T06:20:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=158392"},"modified":"2025-02-18T12:56:13","modified_gmt":"2025-02-18T11:56:13","slug":"cellugys-ecoflexy-at-the-core-of-biolis-new-sustainable-high-performing-skincare-cream","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/cellugys-ecoflexy-at-the-core-of-biolis-new-sustainable-high-performing-skincare-cream\/","title":{"rendered":"Cellugy\u2019s EcoFLEXY at the core of Bioli\u2019s new sustainable high-performing skincare cream"},"content":{"rendered":"\n\n
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Bioli Day Cream Tilted with lid \u00a9 Bioli<\/figcaption><\/figure><\/div>\n\n\n

Danish industrial biotechnology startup Cellugy’s biofabricated cellulose-based material, EcoFLEXY, is making its commercial debut in a new premium, biobased sustainable skincare product. In collaboration with biotech skincare company Bioli, the pair are taking on the challenge of providing more sustainable solutions for the cosmetics and personal care sector, replacing commonly used but polluting<\/u><\/a> and potentially harmful<\/u><\/a> petrochemicals and fossil-based ingredients with high-performing biobased alternatives.<\/strong><\/p>\n\n\n\n

Formulated for all skin types, including sensitive skin, and with the environment in mind, Bioli\u2019s new product: Moisturizing and Protecting Day Cream,<\/em> is a biotech skincare solution that\u2019s mild yet effective and more sustainable, comprising 100% biodegradable ingredients and packaging. Based on bioactive enzyme technology for antioxidant protection, the product also incorporates Cellugy\u2019s EcoFLEXY as a biobased rheology modifier to achieve a high-quality texture. While most rheology modifiers currently used come from petrochemical sources, EcoFLEXY is a biobased, fully biodegradable alternative made from high-purity, crystalline cellulose derived from the bioconversion of sugar using Cellugy\u2019s first-of-its-kind fermentation platform. <\/p>\n\n\n\n

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\u201cIt\u2019s fantastic to see EcoFLEXY put to use as an ingredient in a commercially available product for the first time. We\u2019re also very happy to support Bioli\u2019s unique concept as we share a common vision for a more sustainable future in skincare,\u201d said Dr. Isabel Alvarez-Martos, CEO and co-founder at Cellugy<\/strong>. \u201cIn EcoFLEXY, we\u2019ve developed a solution that\u2019s now ready to be adopted by manufacturers looking for the high-performance of petrochemical rheology modifiers with the sustainability benefits of biobased options.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Fossil-based petrochemicals are used in a wide range of cosmetics and personal care<\/u><\/a> products due to their desirable functional properties, for example, as rheology modifiers to thicken and stabilize formulations. These are present in over 70% of products on the market. As sustainability regulations tighten, widespread bans on harmful ingredients like microplastics<\/u><\/a> and PFAS, also known as \u201cforever chemicals<\/u><\/a>, are putting the cosmetics industry under pressure to adopt safer alternatives.<\/p>\n\n\n\n

Other rheology modifiers, such as xantham gum, are available, but they have limitations, including a sticky and unpleasant feeling texture and lower efficiency than their petrochemical counterparts. As a premium, high-performance product, one of the most critical factors in Bioli\u2019s selection of EcoFLEXY was its ability to provide a superior user experience and sensorial texture without compromising on other performance factors, like the preservation of sensitive active ingredients.<\/p>\n\n\n\n

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\u201cA key challenge in premium skincare is finding sustainable ingredients that deliver both performance and a superior user experience,\u201d says Aldo Seguel, Chief Science Officer at Bioli<\/strong>. \u201cEcoFLEXY provides that essential high-quality texture and a silky-smooth feel that doesn\u2019t grain up on the skin. It delivers all this while at the same time ensuring our products remain biodegradable and environmentally friendly.\u201d<\/p>\n\n\n\n

\u201cIn our mission to launch high-quality bioactive products with the lowest possible environmental impact, including biodegradability, we have been searching for the right ingredients. Cellugy aligns perfectly with this,\u201d said Nina Wiberg Rosenquist<\/strong>, CEO of Bioli.<\/strong> \u201cThe partnership arose through both companies having offices in the Alfa Laval Innovation House. We immediately saw a shared vision, developed product samples, and quickly established that EcoFLEXY would be a great match for Bioli\u2019s needs. The collaboration also shows that when ambitious, forward-thinking companies come together, how rapidly and agilely we can move from R&D to market-ready products.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Moisturizing and Protecting Day Cream<\/em> is the first product in a series, with more to follow soon. The product is available from Bioli\u2019s online web store, with interest from additional retailers, including pharmacies throughout Denmark. Meanwhile, discussions are underway for distribution deals for EcoFLEXY covering eleven key cosmetics markets in the EU and the US. Cellugy now aims to scale up production to commercial volumes and targets a full commercial launch in April 2025 at the In-cosmetics Global exhibition in Amsterdam.<\/p>\n\n\n\n

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\u201cWe\u2019re ready to show the world that it\u2019s possible to meet the strict performance standards demanded in high-end personal care products with biobased, biodegradable ingredients,\u201d Alvarez-Martos<\/strong> concludes. This is only the beginning –  we\u2019re ready and open for new collaborations and eager to explore further applications across the cosmetics and personal care industries.\u201d<\/p>\n<\/blockquote>\n\n\n

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Bioli jar Biodegrading immediately after use when exposed to microbes in a natural non-sterile environment such as a home compost \u00a9 Bioli<\/figcaption><\/figure><\/div>\n\n\n

Contact<\/h3>\n\n\n\n

Isabel Alvarez-Martos, <\/strong>CEO & Co-founder
Tel.: +45 42610367
E-Mail: isabel.martos@cellugy.com<\/a><\/u><\/p>\n\n\n

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About Cellugy<\/h3>\n\n\n\n

Cellugy is a biotech startup based in S\u00f8borg, Denmark, dedicated to developing natural and high-performing cellulose solutions to reduce the global impact of petrochemical pollution. Founded in 2018, Cellugy\u2019s vision is a future where chemicals are bio-based, biodegradable, and produced using the principles of green chemistry. The company\u2019s innovative platform technology has the potential to revolutionize many petrochemical-dependent industries, ultimately contributing to a healthier planet and a more sustainable future for everyone.<\/p>\n\n\n\n

Cellugy has raised over \u20ac7M from a combination of VCs, private investors, and public funding. Nine different nationalities represent its diverse team of eleven employees. Backed by more than twenty leading organizations that recognize the transformative potential of its technology, Cellugy is well-positioned to propel a new era of sustainable material science.<\/p>\n\n\n

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About Bioli<\/h3>\n\n\n\n

Bioli ApS is a Danish biotech skincare and research company on an impact-driven mission to improve social and environmental sustainability. Founded in 2021, Bioli aims to help those suffering with skin issues while reducing environmental impact in a polluting industry by introducing mild yet effective and more sustainable skincare to the market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Danish industrial biotechnology startup Cellugy’s biofabricated cellulose-based material, EcoFLEXY, is making its commercial debut in a new premium, biobased sustainable skincare product. In collaboration with biotech skincare company Bioli, the pair are taking on the challenge of providing more sustainable solutions for the cosmetics and personal care sector, replacing commonly used but polluting and potentially harmful petrochemicals and fossil-based ingredients […]<\/p>\n","protected":false},"author":59,"featured_media":158415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Combining efficacy with sustainability, the new product pairs bioactive skincare with 100% biodegradable, fossil-free, biobased ingredients in a high-performance solution with low environmental impact","footnotes":""},"categories":[5572],"tags":[11270,5796,6162,5840,16171,13064,12514],"supplier":[25707,24237],"class_list":["post-158392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-biodegradability","tag-biotechnology","tag-cellulose","tag-enzymes","tag-fermentation","tag-personalcare","tag-skincare","supplier-bioli-skincare","supplier-cellugy"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/158392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=158392"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/158392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/158415"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=158392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=158392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=158392"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=158392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}