{"id":157430,"date":"2025-02-03T07:15:00","date_gmt":"2025-02-03T06:15:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=157430"},"modified":"2025-01-31T10:34:33","modified_gmt":"2025-01-31T09:34:33","slug":"upm-raflatac-continues-its-collaboration-with-wwf-poland-on-circular-economy-and-privately-protected-areas","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/upm-raflatac-continues-its-collaboration-with-wwf-poland-on-circular-economy-and-privately-protected-areas\/","title":{"rendered":"UPM Raflatac continues its collaboration with WWF Poland on circular economy and privately protected areas"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2025\/01\/bca4e7e9fb1ae14d_800x800ar.jpeg\" alt=\"\" class=\"wp-image-157434\" style=\"width:650px\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2025\/01\/bca4e7e9fb1ae14d_800x800ar.jpeg 800w, https:\/\/renewable-carbon.eu\/news\/media\/2025\/01\/bca4e7e9fb1ae14d_800x800ar-300x169.jpeg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2025\/01\/bca4e7e9fb1ae14d_800x800ar-150x84.jpeg 150w, https:\/\/renewable-carbon.eu\/news\/media\/2025\/01\/bca4e7e9fb1ae14d_800x800ar-768x432.jpeg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2025\/01\/bca4e7e9fb1ae14d_800x800ar-400x225.jpeg 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u00a9 2025 UPM<\/figcaption><\/figure><\/div>\n\n\n<p><strong>UPM Raflatac and WWF Poland have renewed their contract to build a smarter future beyond fossils together. During the new three-year contract period the collaboration will focus on enabling the development of circular economy and promoting privately protected areas, especially wetlands in Poland. The three-year contract will also involve UPM Raflatac&#8217;s internal and external stakeholders to increase engagement and support for these two important initiatives given the challenges we are facing today.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAs part of the packaging value chain, we are constantly looking for ways to promote circular economy not only through our product and service offering, but also through collaboration. We are also committed to climate-positive forestry and enhancing biodiversity as well as sharing our expertise and assets with the communities in which we operate,\u201d says&nbsp;<strong>Vera Bartsch<\/strong>, <strong>Director of Sustainability Development, UPM Raflatac.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>The aim of the Circular Economy project is to reduce the amount of packaging waste entering the environment by managing it according to circular economy principles. The joint initiative will focus on raising awareness of how nature-based solutions support the circular economy and how to reduce plastic pollution in Poland. With UPM Raflatac&#8217;s support, WWF Poland also aims to further develop the network of privately protected areas in Poland, both by purchasing new areas and by implementing further conservation measures on these areas, including mowing, animal grazing, scrub clearance and interventions in the water regime.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe circular economy plays a critical role in reducing waste and protecting natural resources. Privately protected areas, such as wetlands, are crucial for preserving biodiversity and maintaining ecosystems. With UPM Raflatac&#8217;s help, we can address nature-related challenges and promote sustainable development in Poland. We have been successfully working together to protect nature for 12 years,\u201d says&nbsp;<strong>Barbara Sku\u0142a-D\u0105bek<\/strong>, <strong>Director of Strategic Partnerships Department, WWF Poland.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>UPM Raflatac operates two factories in Biskupice Podg\u00f3rne and Nowa Wie\u015b Wroc\u0142awska, Poland employing 600 employees. The collaboration between UPM Raflatac and WWF Poland started in 2012 with a project called \u201cRivers for life\u201d which focused on protecting rivers&#8217; biodiversity in Poland. The partnership continued with the development of the program \u201cRiver Guardians\u201d and in the past contract periods, circular economy and privately protected areas became stronger focus areas in the collaboration.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About <strong>UPM Raflatac<\/strong><\/h3>\n\n\n\n<p>UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 13 factories and deliver our innovative and sustainable products through our global network of distribution terminals.\u202fWe are one of UPM\u2019s growth businesses and employ around 3,100 people. Our sales reached almost EUR 1,5 billion (USD 1,6 billion) in 2023. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About <strong>UPM<\/strong><\/h3>\n\n\n\n<p>We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5\u00b0C and the science-based targets to mitigate climate change. We employ 16,600 people worldwide and our annual sales are approximately EUR 10,5\u202fbillion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore \u2013 Beyond fossils.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPM Raflatac and WWF Poland have renewed their contract to build a smarter future beyond fossils together. During the new three-year contract period the collaboration will focus on enabling the development of circular economy and promoting privately protected areas, especially wetlands in Poland. The three-year contract will also involve UPM Raflatac&#8217;s internal and external stakeholders [&#8230;]<\/p>\n","protected":false},"author":114,"featured_media":157434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"During the new three-year contract period the collaboration will focus on enabling the development of circular economy and promoting privately protected areas, especially the wetlands in Poland","footnotes":""},"categories":[5572],"tags":[16380,14356,5838,10416,7105,5528],"supplier":[13833,25605],"class_list":["post-157430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-biobased","tag-biodiversity","tag-bioeconomy","tag-circulareconomy","tag-packaging","tag-sustainability","supplier-upm-raflatac","supplier-wwf-polska"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/157430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=157430"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/157430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/157434"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=157430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=157430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=157430"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=157430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}