{"id":156538,"date":"2025-01-17T07:32:00","date_gmt":"2025-01-17T06:32:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=156538"},"modified":"2025-01-14T12:06:04","modified_gmt":"2025-01-14T11:06:04","slug":"retailers-greatly-value-recyclable-fiber-cap","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/retailers-greatly-value-recyclable-fiber-cap\/","title":{"rendered":"Retailers greatly value recyclable fiber cap"},"content":{"rendered":"\n\n
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\u00a9 Great Earth<\/figcaption><\/figure><\/div>\n\n\n

For today\u2019s brands and retailers, whether e-commerce or physical stores, sustainability is a key issue. Consumers are placing increasing demands on both products and packaging to contribute to a more sustainable future. A clear example of this is Great Earth\u2019s nutritional supplements, now with an innovative fiber-based cap from Blue Ocean Closures.<\/strong><\/p>\n\n\n\n

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\u201cIt is crucial that actors at all levels take responsibility and develop solutions to drive sustainable development. Great Earth\u2019s Magnesium, with a new fiber cap, is a good example of that,\u201d says Amelia Sj\u00f6berg, Sustainability Developer at Apotek Hj\u00e4rtat<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

When Great Earth launched its Magnesium product with the new cap, it sold out in just a few days. The fiber-based closure can be recycled like paper and has quickly become appreciated by both consumers and retailers.<\/p>\n\n\n\n

Increased demand for sustainable alternatives<\/strong><\/h3>\n\n\n\n

It is clear that consumers are increasingly demanding environmentally friendly alternatives. This affects the entire value chain, and especially the retail sector, which has the closest contact with end customers.<\/p>\n\n\n\n

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\u201cWe need to reduce the use of plastic where we can and help our customers make conscious choices. The closure is recyclable and made from renewable resources, which is in line with our packaging strategy. The closure will also be a discussion starter about sustainability in the meeting with the customer,\u201d Amelia<\/strong> continues.<\/p>\n<\/blockquote>\n\n\n\n

Packaging as a communicator of sustainability<\/strong><\/h3>\n\n\n\n

Packaging has always played a central role in informing about the product\u2019s contents, and is becoming increasingly important as signal for sustainability. Replacing a plastic cap with a fiber-based solution is not only a technical achievement, but also a powerful message about responsibility and recyclability.<\/p>\n\n\n\n

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\u201cWe are positive about companies like Great Earth that pioneer innovative solutions to find more sustainable alternatives,\u201d says Amelia.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Successful response and future opportunities<\/strong><\/h3>\n\n\n\n

The response from the retail level has been overwhelming.<\/p>\n\n\n\n

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\u201cSwitching to a more environmentally friendly closure has not only led to a great response from customers, but also opened doors for new collaborations and growth opportunities. We want to continue to challenge ourselves and our category by testing new innovative and more sustainable packaging solutions,\u201d says Andreas Lundberg, Sales Manager from Great Earth.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

This development shows that sustainable innovation is not just a matter of responsibility \u2013 it is also a success factor for the future of commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"

For today\u2019s brands and retailers, whether e-commerce or physical stores, sustainability is a key issue. Consumers are placing increasing demands on both products and packaging to contribute to a more sustainable future. A clear example of this is Great Earth\u2019s nutritional supplements, now with an innovative fiber-based cap from Blue Ocean Closures. \u201cIt is crucial […]<\/p>\n","protected":false},"author":59,"featured_media":156569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":" Great Earth debuts new fibre caps from Blue Ocean Closures for nutritional supplements","footnotes":""},"categories":[5572],"tags":[5838,24611,6406,11323,7105,12679],"supplier":[19622,25520],"class_list":["post-156538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-bioeconomy","tag-closures","tag-environment","tag-naturalfibers","tag-packaging","tag-recyclability","supplier-blue-ocean-closures-boc","supplier-great-earth"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/156538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=156538"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/156538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/156569"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=156538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=156538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=156538"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=156538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}