{"id":153927,"date":"2024-08-16T07:22:00","date_gmt":"2024-08-16T05:22:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=153927"},"modified":"2024-11-15T12:45:06","modified_gmt":"2024-11-15T11:45:06","slug":"eastman-naia-team-empowers-next-generation-of-sustainable-fashion-designers","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/eastman-naia-team-empowers-next-generation-of-sustainable-fashion-designers\/","title":{"rendered":"Eastman Naia\u2122\u00a0team empowers\u00a0next generation of sustainable fashion designers"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"532\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/11\/Bildschirmfoto-2024-11-15-um-12.27.12-1.png\" alt=\"\" class=\"wp-image-153957\" style=\"aspect-ratio:0.706766917293233;width:302px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/11\/Bildschirmfoto-2024-11-15-um-12.27.12-1.png 376w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/11\/Bildschirmfoto-2024-11-15-um-12.27.12-1-212x300.png 212w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/11\/Bildschirmfoto-2024-11-15-um-12.27.12-1-106x150.png 106w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/11\/Bildschirmfoto-2024-11-15-um-12.27.12-1-191x270.png 191w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/figure><\/div>\n\n\n<p><strong>Eastman recently held two events for fashion design students in Asia and Europe, showcasing the company\u2019s commitment to promoting sustainability and supporting the next generation of fashion designers.<\/strong><\/p>\n\n\n\n<p><strong>As part of the presentations, students learned about\u00a0<a href=\"https:\/\/www.eastman.com\/en\/products\/brands\/naia\/products\/naia-renew\">Eastman Naia\u2122 Renew<\/a>, a groundbreaking and sustainable cellulosic fiber.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Next-generation designers help us fuel our commitment to sustainability,\u201d said<strong> Claudia de Witte, Eastman <\/strong>textiles sustainability leader. \u201cWe want to empower them with sustainability tools like Naia\u2122, so they can create a more sustainable future for the fashion industry. It starts with educating them about today\u2019s challenges and the ways in which we address them.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>On June 24, the Naia\u2122 team presented at one of Asia\u2019s most prestigious fashion colleges, Bunka Fashion College in Japan. Miyamoto Kazuhiko, account manager for Eastman textiles, discussed challenges facing the world textiles industry. He emphasized the importance of implementing circular fashion practices and adopting sustainable materials to address these challenges.<\/p>\n\n\n\n<p>Miyamoto shared Eastman&#8217;s guiding principles for achieving circularity, inspiring the students to embrace sustainability in their future careers. He also provided examples of commercial cases demonstrating the versatility and eco-friendly nature of Naia\u2122 Renew.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe students were captivated by the potential of Naia\u2122 Renew fiber to transform the fashion industry with its sustainable qualities,\u201d <strong>Miyamoto <\/strong>said.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.eastman.com\/content\/eastman\/corporate\/us\/en\/media-center\/news-stories\/2024\/eastman-naia-team-empowers-next-generation-of-sustainable-fashion-designers\/_jcr_content\/root\/container\/articlebody\/leftcontainer\/container\/image.coreimg.jpeg\/1723057439379\/bunka-naia-presentation-class.jpeg\" alt=\"Nine people pose at Bunka Fashion College during the Naia team\u2019s presentation\" style=\"aspect-ratio:1.4935822637106184;width:654px;height:auto\"\/><\/figure><\/div>\n\n\n<p>The second event was held July 1 at Escola Superior de Disseny (ESDI) in Spain. Eastman\u2019s Carolina Wilches, principal applications development engineer, introduced a project that integrated sustainable practices with academic excellence.<\/p>\n\n\n\n<p>Eastman partnered with manufacturers Hallotex from Spain and Riopele from Portugal so students could design and produce garments using Naia\u2122 Renew fibers. The project was a fashion competition inspired by Dante Alighieri&#8217;s &#8220;The Divine Comedy,&#8221; celebrating the eternal tale of heaven and hell. The Naia\u2122 team also organized circular knitting master classes and visits to mills and garment manufacturers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.eastman.com\/content\/eastman\/corporate\/us\/en\/media-center\/news-stories\/2024\/eastman-naia-team-empowers-next-generation-of-sustainable-fashion-designers\/_jcr_content\/root\/container\/articlebody\/leftcontainer\/container\/image_copy.coreimg.jpeg\/1723057439407\/naia-fashion-competition-spain-models.jpeg\" alt=\"Nine people pose at Bunka Fashion College during the Naia team\u2019s presentation\" style=\"aspect-ratio:1.4935822637106184;width:676px;height:auto\"\/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThese activities aimed to enhance students&#8217; understanding of the sustainable textiles\u2019 eco-friendly design,\u201d said <strong>Wilches<\/strong>. \u201cWe want to nurture their creativity through hands-on experience in the sustainable textile industry.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Through these events, the Naia\u2122 team continues to drive positive change in the fashion industry, inspiring and empowering future designers to create a more sustainable and innovative future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eastman recently held two events for fashion design students in Asia and Europe, showcasing the company\u2019s commitment to promoting sustainability and supporting the next generation of fashion designers. As part of the presentations, students learned about\u00a0Eastman Naia\u2122 Renew, a groundbreaking and sustainable cellulosic fiber. &#8220;Next-generation designers help us fuel our commitment to sustainability,\u201d said Claudia [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":153956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The Naia\u2122 team presented at one of Asia\u2019s most prestigious fashion college and in Spain about\u00a0Eastman Naia\u2122 Renew, a groundbreaking and sustainable cellulosic fiber","footnotes":""},"categories":[5572,17143],"tags":[10416,14928,15461,22835,5528,12468],"supplier":[25178,2285,25177,25179,25180],"class_list":["post-153927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","category-recycling","tag-circulareconomy","tag-fashion","tag-garment","tag-recyclates","tag-sustainability","tag-textiles","supplier-bunka-fashion-college","supplier-eastman-chemical-company","supplier-escola-superior-de-disseny-esdi","supplier-hallotex","supplier-riopele"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/153927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=153927"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/153927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/153956"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=153927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=153927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=153927"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=153927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}