{"id":152300,"date":"2024-10-21T07:35:00","date_gmt":"2024-10-21T05:35:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=152300"},"modified":"2024-10-15T13:02:01","modified_gmt":"2024-10-15T11:02:01","slug":"lenzing-and-treetotextile-join-forces-for-next-generation-cellulose-fibers","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/lenzing-and-treetotextile-join-forces-for-next-generation-cellulose-fibers\/","title":{"rendered":"Lenzing and TreeToTextile join forces for next-generation cellulose fibers"},"content":{"rendered":"\n\n
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\"ECOVERO
ECOVERO fibers \u00a9 Lenzing<\/figcaption><\/figure><\/div>\n\n\n
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  • Lenzing acquires minority share in Swedish cellulosic fiber company TreeToTextile AB<\/strong><\/li>\n\n\n\n
  • Joining forces with H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest<\/strong><\/li>\n\n\n\n
  • Partnership for next-generation cellulose fibers<\/strong><\/li>\n<\/ul>\n\n\n\n

    The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, announces the acquisition of a minority share in TreeToTextile AB, joining the existing shareholders H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest. The group of owners is united by the strong belief that sustainably produced fibers will have the power to change the textile industry to the better.<\/strong><\/p>\n\n\n\n

    Lenzing Group has produced sustainable regenerated cellulosic fibers and dissolving wood pulp for over 85 years. With our fibers marketed under the TENCEL\u2122, LENZING\u2122 ECOVERO\u2122 and VEOCEL\u2122 brands, we are at the forefront of making the fiber industry more environmentally friendly. <\/p>\n\n\n\n

    \n

    \u201cWe are excited about TreeToTextile\u2019s award-winning technology and production process, which further reduces environmental impact, promotes the transition to a more sustainable future and is fully in line with our corporate strategy,\u201d says Rohit Aggarwal, CEO of the Lenzing Group.<\/strong> \u201cThis partnership is a significant investment and a sign of Lenzing’s relentless commitment to innovation by combining the power of its own innovation engine with a strong strategic cooperation approach. We look forward to contributing our expertise to TreeToTextile\u2019s mission.\u201d<\/p>\n\n\n\n

    Dr. Roxana Barbieru, CEO of TreeToTextile<\/strong>, adds: \u201cNow with the additional expertise and sustainability leadership of our new shareholder Lenzing Group, our speed to market will increase significantly, to reach our ambitious goals and become an important player in the textile industry.\u201d<\/p>\n<\/blockquote>\n\n\n\n

    TreeToTextile was established as a joint venture in 2014 with the objective of developing a more sustainable process for cellulosic fiber production. The company has operated pilot lines since 2015 and invested in a demonstration plant in 2021. The next step in the company’s evolution will be to scale up the production and make its fibers available on the market.<\/p>\n\n\n\n

    The execution of the transaction is subject to regulatory approvals and expected by the first half of 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, announces the acquisition of a minority share in TreeToTextile AB, joining the existing shareholders H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest. The group of owners is united by the strong belief that sustainably produced fibers will […]<\/p>\n","protected":false},"author":59,"featured_media":152335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Joining forces with H&M Group, Inter IKEA Group, Stora Enso and LSCS Invest, united by the strong belief that sustainably produced fibers will have the power to change the textile industry to the better","footnotes":""},"categories":[5572],"tags":[5838,6162,23812,11323,12468],"supplier":[11168,1540,304,551],"class_list":["post-152300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-bioeconomy","tag-cellulose","tag-cellulosefibers","tag-naturalfibers","tag-textiles","supplier-hennes-mauritz-gmbh-hm","supplier-ikea","supplier-lenzing-gruppe","supplier-stora-enso"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/152300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=152300"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/152300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/152335"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=152300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=152300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=152300"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=152300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}