{"id":152254,"date":"2024-10-18T07:29:00","date_gmt":"2024-10-18T05:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=152254"},"modified":"2024-10-14T12:54:03","modified_gmt":"2024-10-14T10:54:03","slug":"dow-introduces-its-first-bio-circular-attributed-product-for-carpet-tile-backing","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/dow-introduces-its-first-bio-circular-attributed-product-for-carpet-tile-backing\/","title":{"rendered":"Dow introduces its first bio-circular attributed product for carpet tile backing"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"361\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/10\/Bildschirmfoto-2024-10-14-um-12.49.51.png\" alt=\"\" class=\"wp-image-152267\" style=\"aspect-ratio:1.8836565096952909;width:389px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/10\/Bildschirmfoto-2024-10-14-um-12.49.51.png 680w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/10\/Bildschirmfoto-2024-10-14-um-12.49.51-300x159.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/10\/Bildschirmfoto-2024-10-14-um-12.49.51-150x80.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/10\/Bildschirmfoto-2024-10-14-um-12.49.51-400x212.png 400w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Dow<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>This new addition to the ENGAGE\u2122 REN Polyolefin Elastomers product portfolio addresses the need for more sustainable options in the flooring industry.<\/strong><\/li>\n\n\n\n<li><strong>Bio-circular*\u00a0 materials are a key pillar of Dow\u2019s vision to accelerate carbon neutrality and circularity for plastics.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Today,\u00a0Dow\u00a0(NYSE: DOW) announced the introduction of its first bio-circular product* for the flooring industry, an addition to the ENGAGE\u2122 REN Polyolefin Elastomers (POE) product portfolio. The flooring innovation* will be used in the manufacturing of carpet tile backing to provide dimensional stability and adhesion support for fibers.<\/strong><\/p>\n\n\n\n<p>This new bio-circular product* brings the same high performance as the rest of the ENGAGE\u2122 POE portfolio while helping customers meet their sustainability goals. ENGAGE\u2122 REN POEs offer a viable alternative to virgin petrochemical products by utilizing alternative feedstocks produced from residues of biological origin and responsibly sourced waste, such as used cooking oil, and converting them into bio-circular products* with a lower carbon impact. Dow\u2019s resins from bio-circular feedstocks are ISCC PLUS-certified under a mass balance approach for chain of custody, allowing customers to account for these materials in their supply chains.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This innovation represents a crucial step toward expanding our circularity offerings into new markets,\u201d said <strong>Joanna Giovanoli, senior marketing manager for Dow<\/strong>\u2019s Packaging and Specialty Plastics business. \u201cBy supporting our flooring customers with bio-circular feedstock options that maintain high performance, we can give waste a new life, potentially reducing carbon footprints and reliance on fossil feedstocks. This is how we are moving Dow and our customers closer to shared sustainability goals.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Bio-circular materials are a key pillar within Dow\u2019s vision for a lower-carbon plastics ecosystem. Dow\u2019s&nbsp;<a href=\"https:\/\/corporate.dow.com\/en-us\/purpose-in-action\/sustainability-targets.html\">\u201cTransform the Waste\u201d<\/a>&nbsp;target aims to commercialize 3 million metric tons of circular and renewable solutions by 2030, which involves using plastic waste and alternative feedstocks, including bio-circular. These raw materials, made from waste residues or by-products from an alternative production process, support a circular economy by enabling material reuse.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are committed to developing innovative products that meet the sustainability needs of our customers and help drive toward a circular economy,\u201d said <strong>Rosalyn Kent, associate TS&amp;D scientist for Dow<\/strong>\u2019s Packaging and Specialty Plastics business. \u201cTo do this, we continue to explore alternative feedstock options that reduce the impacts of production and invest in new partnerships that progress bio-circular raw materials to produce high-quality resins.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><em><sub>*<\/sub><\/em><sub>bio-circular attributed under mass balance chain of custody approach<\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><br>About Dow<\/strong><\/h3>\n\n\n\n<p>Dow (NYSE: DOW) is one of the world\u2019s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today,\u00a0Dow\u00a0(NYSE: DOW) announced the introduction of its first bio-circular product* for the flooring industry, an addition to the ENGAGE\u2122 REN Polyolefin Elastomers (POE) product portfolio. The flooring innovation* will be used in the manufacturing of carpet tile backing to provide dimensional stability and adhesion support for fibers. This new bio-circular product* brings the same high [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":152268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The flooring innovation will be used in the manufacturing of carpet tile backing to provide dimensional stability and adhesion support for fibers","footnotes":""},"categories":[5572],"tags":[22614,16735,10416,14246,14462,22835],"supplier":[372,3532],"class_list":["post-152254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-biofeedstocks","tag-biowaste","tag-circulareconomy","tag-flooring","tag-plasticwaste","tag-recyclates","supplier-dow-chemical-company","supplier-international-sustainability-carbon-certification-iscc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/152254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=152254"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/152254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/152268"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=152254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=152254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=152254"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=152254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}