{"id":150120,"date":"2024-09-06T07:26:00","date_gmt":"2024-09-06T05:26:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=150120"},"modified":"2024-09-03T16:07:07","modified_gmt":"2024-09-03T14:07:07","slug":"behind-the-scenes-at-the-german-packaging-awards-standouts-trends-and-more","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/behind-the-scenes-at-the-german-packaging-awards-standouts-trends-and-more\/","title":{"rendered":"Behind the scenes at the German Packaging Awards: standouts, trends, and more"},"content":{"rendered":"\n\n\n

Last month, we reported on the\u00a0winners<\/a>\u00a0of the\u00a0German Packaging Institute<\/a>\u2019s\u00a0German Packaging Awards<\/a>\u00a02024. Now, in a unique opportunity to gain insight into the jury process, we spoke to jurors Simone Marquardt, head of Packaging Development & Packaging QA at\u00a0Chocoladefabriken Lindt & Spr\u00fcngli<\/a>; Norbert Menzel, head of Packaging Technology at\u00a0Beiersdorf<\/a>; and Christoph Waldau, CEO of\u00a0B+P Creality<\/a>\u00a0\u2013 learning more about their experiences on the panel, the entries that impressed them this year, and the packaging trends they\u2019ve noticed.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

First things first, could you tell us a bit more about yourself and your professional background?<\/strong><\/h3>\n\n\n\n

SM: <\/strong>Yes, for sure, I would like to. First of all, hi, my name is Simone Marquardt. I was born in the south of Germany and studied Packaging Technology at the Hochschule der Medien<\/a> which is located in Stuttgart.<\/p>\n\n\n\n

After finishing school \u2013 I remember well \u2013 I searched for a long time to find a study programme which combined my personal interests. So, I started Packaging Technology because of the technical content, but also because of the creative subjects. Now I know, it is much more than this.<\/p>\n\n\n\n

To work with packaging is the best way to work on a technical basis, be creative, influence the market with sustainable ideas, and have different, varied tasks at work every day.<\/p>\n\n\n\n

Okay, sorry. I will come back to your question. I get excited when I talk about my job.<\/p>\n\n\n\n

After Stuttgart, I started as a Packaging Developer for skincare products at Win Cosmetic<\/a>\/Dalli Group<\/a>. I was responsible for the development of sun care, skin care and natural cosmetic products.<\/p>\n\n\n\n

The next step in my career was to work as a Team Leader for Packaging Development Personal Care. As a team, we developed all the packaging in cooperation with production and marketing. A few years later, I switched to the head office at the Dalli Group in Stolberg and replaced my former boss as Head of Packaging Development.<\/p>\n\n\n\n

And now, a few years later, I work as the Head of Packaging Development and Packaging QA at Lindt and Spr\u00fcngli Germany.<\/p>\n\n\n\n

NM: <\/strong>I started my career in the packaging industry in 1981. In 1989, I moved to Beiersdorf AG, where I took on various responsibilities in the area of packaging development for consumer goods.<\/p>\n\n\n\n

Currently, I am heading the packaging technology team in the global packaging organization.<\/p>\n\n\n\n

CW: <\/strong>I am the <\/strong>CEO of Berndt+Partner Creality, the agency of holisitic packaging for design, innovation, and sustainability.<\/p>\n\n\n\n

Please could you give us an introduction to the German Packaging Award and what it\u2019s like to be a judge?<\/strong><\/h3>\n\n\n\n

SM: <\/strong>The Deutsche Verpackungsinstitut e.V. (dvi) is the organizer of the largest European packaging competitive<\/a>exhibition<\/a>. Almost 250 submissions from 13 countries are part of the German Packaging Award 2024.<\/p>\n\n\n\n

Therefore, it was a lot of work for us 27 independent jurors. At a two-day meeting, we reviewed, discussed, and evaluated all submissions personally and as a team.<\/p>\n\n\n\n

The winners of the German Packaging Award 2024 come from Germany, Austria, Poland, the Netherlands and the UK. In addition, the dvi had innovations from Denmark, France, Israel, Canada, Sweden, Switzerland, Turkey, Hungary and the USA. The innovations cover the entire range of materials, from glass to wood, flexible plastic, rigid plastic, metal, paper, cardboard and cardboard, multi-material and new material through to corrugated cardboard and composite material.<\/p>\n\n\n\n

At least one innovation won a prize in each of the ten categories of the exhibition.<\/p>\n\n\n\n

It is very interesting to accompany the jury meeting and be a part of it. As interesting as it is, it is also difficult. No idea was worse than the others. Everything was highly professional and really good. And from these, selecting the submissions that are the very best is a big challenge.<\/p>\n\n\n\n

It was very exciting to exchange ideas with the other jurors and find out their opinions and views. Everyone brings a different focus and completely different experiences. Through this activity, I was able to gain a lot for myself and my work and was also able to share my own experiences.<\/p>\n\n\n\n

In summary, I can say that the time-consuming work as a juror was instructive and inspiring for me.<\/p>\n\n\n\n

NM: <\/strong>The German Packaging Award is the most prestigious and largest packaging award in Germany. It is organized by the DVI, which every year invites all relevant companies along the entire packaging value chain \u2013 from packaging raw materials to the packaging industry, B2B and consumer goods industry, and consumer retail as well as logistics \u2013 to submit their most innovative new developments for the German Packaging Award.<\/p>\n\n\n\n

A selected jury of experts from the entire packaging value chain evaluates the submissions in various categories and awards German packaging prizes for the most innovative solutions, which will be presented at an awards ceremony.<\/p>\n\n\n\n

CW: <\/strong>It\u2019s great to see the innovative strength of the industry, both from the perspective of the branded goods industry and the packaging industry. As a juror, you gain great insights, and on the other hand, you can incorporate your many years of experience into the evaluation.<\/p>\n\n\n\n

What are some of the major packaging innovation trends that were represented in this year\u2019s awards?<\/strong><\/h3>\n\n\n\n

SM: <\/strong>Due to the diversity of the categories, every focus is included. This makes it possible to cover an enormous range of innovations and to offer even small companies and students a platform. Of course, it also shows in how many situations and areas packaging takes place in our life nowadays.<\/p>\n\n\n\n

To talk about the trends, I have to tell you the different categories:<\/p>\n\n\n\n