{"id":146835,"date":"2024-07-01T07:35:00","date_gmt":"2024-07-01T05:35:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=146835"},"modified":"2024-06-25T12:09:35","modified_gmt":"2024-06-25T10:09:35","slug":"lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-to-revolutionize-fashion-with-ecohues-waterless-dyeing-technology-for-wood-based-cellulosic-fibers","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-to-revolutionize-fashion-with-ecohues-waterless-dyeing-technology-for-wood-based-cellulosic-fibers\/","title":{"rendered":"Lenzing and Cobalt Fashion partner with Exponent Envirotech to revolutionize fashion with ECOHUES\u2122 waterless dyeing technology for wood-based cellulosic fibers"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social-1024x535.jpg\" alt=\"\" class=\"wp-image-146862\" style=\"aspect-ratio:1.9140186915887851;width:755px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social-1024x535.jpg 1024w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social-300x157.jpg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social-150x78.jpg 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social-768x401.jpg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social-400x209.jpg 400w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/20240606-lenzing-and-cobalt-fashion-partner-with-exponent-envirotech-social.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Envirotech<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.youtube.com\/watch?v=iZY4unMZ2Cs&amp;t=10s\">ECOHUES\u2122<\/a>, an innovative waterless dyeing technology developed by technology start-up Exponent Envirotech, features a recyclable non-aqueous solvent that reduces water usage and dye usage by respectively 95% and 40%<sup>[1]<\/sup>.&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>TENCEL\u2122 branded lyocell and modal fibers, and LENZING\u2122 ECOVERO\u2122 branded viscose fibers are the first wood-based cellulosic fibers to be dyed using ECOHUES\u2122 technology.&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>With the partnership of knitwear manufacturer Cobalt Fashion, the collaboration provides the industry with alternative yarn options as colorful and functional as conventionally dyed yarns, which aims to mitigate the textile industry\u2019s carbon footprint and environmental impact.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Lenzing Group, a leading global producer of wood-based specialty fibers, has partnered with technology start-up Exponent Envirotech to introduce ECOHUES\u2122, a waterless&nbsp;dyeing technology to wood-based cellulosic fibers. The technology, regarded as a possible alternative to conventional water-based dyeing, can be applicable to cotton and&nbsp;linen yarns. Through collaboration with Lenzing, for the first time, ECOHUES\u2122 is applied to cellulosic fibers, namely TENCEL\u2122 branded lyocell and modal fibers, as well as&nbsp;LENZING\u2122 ECOVERO\u2122 branded viscose fibers, which are certified with the EU Ecolabel for environmental excellence<sup>[2]<\/sup>. Joining forces with Hong Kong-based innovative&nbsp;knitwear manufacturer Cobalt Fashion, the dynamic trio is set to bring the scientific breakthrough to the mainstream textile market.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"181\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/rex-mok-lenzing.jpg\" alt=\"Rex Mok\" class=\"wp-image-146861\" style=\"aspect-ratio:1.1049723756906078;width:183px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/rex-mok-lenzing.jpg 200w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/rex-mok-lenzing-150x136.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Rex Mok \u00a9 Lenzing<\/figcaption><\/figure><\/div>\n\n\n<p>\u201cAt Lenzing, we are constantly collaborating with partners to identify innovative solutions that not only ensure product quality but also strive to reduce usage of our planet\u2019s&nbsp;resources. The collaboration with Exponent Envirotech and Cobalt Fashion is a testament to such dedication, as we bring scalable innovations to the textile value chain,\u201d said&nbsp;<strong>Rex Mok, Director of Technical Marketing and Development, Global Textiles Business, Lenzing<\/strong>. \u201cWe are excited to incorporate ECOHUES\u2122 a revolutionary dyeing&nbsp;technique, to lyocell, modal and viscose fibers for the first time. With the availability of such technology, we are taking a crucial step towards systematically reforming&nbsp;conventional practices within the textile value chain.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">ECOHUES\u2122:&nbsp;an innovative solution that improves resource efficiency and ensures color vibrancy<sup>[3]<\/sup><\/h3>\n\n\n\n<p>For every ton of yarn, 120 tons of water is required in the traditional dyeing process. This usually involves pre-treatment, water-based dyeing, washing, and finishing under a&nbsp;chemically intensive environment. ECOHUES\u2122 technology effectively replaces the use of water in the dyeing process with a non-aqueous solvent that is 99.8% reusable and&nbsp;streamlines the pre-treatment and finishing processes by nearly removing the need for soap washing after dyeing. This helps to reduce the overall water usage by 95%&nbsp;compared to traditional dyeing methods. The simplified process not only lowers water and energy consumption but also boosts cost-effectiveness and production efficiency&nbsp;by significantly reducing the traditional dyeing duration from 12 hours to 6-8 hours.<\/p>\n\n\n\n<p>Additionally, ECOHUES\u2122 eliminates the use of salt as a common dyeing assistant to address the industry\u2019s long-standing issue of high salinity in textile wastewater. With a&nbsp;40% dyestuff saving, ECOHUES\u2122 greatly reduces the amount of dye required while ensuring a color fixation rate of over 97% which outperforms the average rate of&nbsp;traditional water bath dyeing by more than 30%, maintaining a stable color performance of the yarn. Complementing the use of yarns made of TENCEL\u2122 and LENZING\u2122&nbsp;ECOVERO\u2122 fibers, which are made with at least 50% less carbon emissions and water consumption<sup>[4]<\/sup> and further reduce the overall energy and chemical usage compared&nbsp;to cotton by skipping the bleaching process with its natural white colour, it offers a more responsible choice for customers and brand partners.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"461\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/wesley-choi-chairman-of-exponent-envirotech.jpg\" alt=\"Wesley Choi\" class=\"wp-image-146860\" style=\"aspect-ratio:0.8676789587852495;width:169px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/wesley-choi-chairman-of-exponent-envirotech.jpg 400w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/wesley-choi-chairman-of-exponent-envirotech-260x300.jpg 260w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/wesley-choi-chairman-of-exponent-envirotech-130x150.jpg 130w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/wesley-choi-chairman-of-exponent-envirotech-234x270.jpg 234w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Wesley Choi \u00a9 Envirotech<\/figcaption><\/figure><\/div>\n\n\n<p>\u201cAs a company dedicated to sustainable and energy-optimization solutions for the industry, Exponent Envirotech has been a champion of environmental-friendly innovation&nbsp;since day one,\u201d said&nbsp;<strong>Wesley Choi, Chairman, Exponent Envirotech<\/strong>. \u201cThis project integrates sustainable production practices with responsible materials, forging a new&nbsp;standard for resource-efficient and environmentally friendly fashion production within the industry.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Power of collaboration to systematically reform to conventional practices within the textile value chain&nbsp;<\/h3>\n\n\n\n<p>While the ECOHUES\u2122 technology could be applied to almost all segments including innerwear, ready-to-wear, activewear and footwear in which cellulosic fibers are widely&nbsp;used, knitwear has been chosen as the application to bring the results of the collaboration to life. Produced by Cobalt Fashion, the knitwear collection is crafted with yarns&nbsp;made with Lenzing fibers dyed with ECOHUES\u2122 technology, demonstrating how Lenzing\u2019s cellulosic fibers, when combined with the technology, can enhance the&nbsp;performance of knitwear, meeting the demands of consumers who seek both style and sustainability.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"384\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/andrew-dixon-senior-vice-president-merchandising-of-cobalt-fashion.png\" alt=\"Andrew Dixon\" class=\"wp-image-146859\" style=\"aspect-ratio:1;width:168px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/andrew-dixon-senior-vice-president-merchandising-of-cobalt-fashion.png 384w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/andrew-dixon-senior-vice-president-merchandising-of-cobalt-fashion-300x300.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/andrew-dixon-senior-vice-president-merchandising-of-cobalt-fashion-150x150.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/andrew-dixon-senior-vice-president-merchandising-of-cobalt-fashion-270x270.png 270w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><figcaption class=\"wp-element-caption\">Andrew Dixon \u00a9 Cobalt Fashion<\/figcaption><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;As we strive to lead in sustainable fashion, Cobalt Fashion relentlessly pursues innovative yarns that reduce carbon emissions and water usage while maintaining&nbsp;performance and affordability,&#8221;&nbsp;remarked <strong>Andrew Dixon, Senior Vice President, Merchandising, Cobalt Fashio<\/strong>n. &#8220;Non-water dyeing methods often require less energy&nbsp;when compared to conventional dyeing techniques. This energy efficiency can lead to cost savings for textile manufacturers and contribute to a more sustainable industry.&nbsp;This partnership is an important first step as we join hands to create far-reaching impact and bring systematic change across the textile industry.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><sup>[1]<\/sup> <sub>When compared to conventional water-based dyeing processes.<\/sub><\/p>\n\n\n\n<p><sup>[2]<\/sup> <sub>EU Ecolabel for textile products (license no. AT\/016\/001).<\/sub><\/p>\n\n\n\n<p><sup>[3]<\/sup>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/ecohues.earth\/\" target=\"_blank\"><sub>https:\/\/ecohues.earth<\/sub><\/a><\/p>\n\n\n\n<p><sup>[4]<\/sup> <sub>Compared to generic (unbranded) lyocell, modal and viscose. The results were calculated according to LCA standards (ISO 14040\/44) and are made available via the Higg Materials Sustainability Index (MSI) by the Sustainable Apparel Coalition (Version 3.7).<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenzing Group, a leading global producer of wood-based specialty fibers, has partnered with technology start-up Exponent Envirotech to introduce ECOHUES\u2122, a waterless&nbsp;dyeing technology to wood-based cellulosic fibers. The technology, regarded as a possible alternative to conventional water-based dyeing, can be applicable to cotton and&nbsp;linen yarns. Through collaboration with Lenzing, for the first time, ECOHUES\u2122 is [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":146864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Through collaboration with Lenzing, for the first time, ECOHUES\u2122 is applied to cellulosic fibers, namely TENCEL\u2122 branded lyocell and modal fibers, as well as\u00a0LENZING\u2122 ECOVERO\u2122 branded viscose fibers","footnotes":""},"categories":[5572],"tags":[22867,10416,15734,11323,12468,5820],"supplier":[24411,24412,304,20167],"class_list":["post-146835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-cellulosicfibers","tag-circulareconomy","tag-dyes","tag-naturalfibers","tag-textiles","tag-wood","supplier-cobalt-fashion-holding-limited","supplier-exponent-envirotech","supplier-lenzing-gruppe","supplier-tencel"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/146835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=146835"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/146835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/146864"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=146835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=146835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=146835"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=146835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}