{"id":146597,"date":"2024-06-26T07:29:00","date_gmt":"2024-06-26T05:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=146597"},"modified":"2024-06-20T12:36:30","modified_gmt":"2024-06-20T10:36:30","slug":"modern-meadow-and-earthletica-announce-worlds-first-sustainable-collaboration-on-bronte-jacket-made-with-bio-alloy-shield-technology","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/modern-meadow-and-earthletica-announce-worlds-first-sustainable-collaboration-on-bronte-jacket-made-with-bio-alloy-shield-technology\/","title":{"rendered":"Modern Meadow and Earthletica Announce World&#8217;s First Sustainable Collaboration on Bronte Jacket Made with Bio-Alloy\u2122 Shield Technology"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"511\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.10.47.png\" alt=\"Bronte Campbell OAM &amp; Earthletica: Looking forward to racing\" class=\"wp-image-146611\" style=\"aspect-ratio:0.6575342465753424;width:178px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.10.47.png 336w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.10.47-197x300.png 197w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.10.47-99x150.png 99w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.10.47-178x270.png 178w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><figcaption class=\"wp-element-caption\">Bronte Campbell OAM &amp; Earthletica: Looking forward to racing <br>\u00a9 Delly Carr<\/figcaption><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitive swimmer and dual Olympic gold medalist,&nbsp;Bronte Campbell OAM, will debut the jacket at the Australian Olympic Swimming Trials in June.<\/strong><\/li>\n\n\n\n<li><strong>Bio-Alloy<sup>TM<\/sup>&nbsp;Shield is a breathable, waterproof membrane used to create high-performance outdoor apparel.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Modern Meadow, a creator of innovative, environmentally-friendly biomaterials whose mission is to enable the world to transition to sustainable materials, and\u00a0Earthletica, an Australian-based company focused on sustainable and high-performance activewear, today announced their collaboration on the Bronte Jacket, named in recognition of competitive swimmer and dual Olympic gold medalist and world champion, Bronte Campbell OAM. This first-of-its-kind lightweight jacket is made with Bio-Alloy<sup>TM<\/sup>\u00a0Shield, a breathable and waterproof membrane developed by Modern Meadow. Campbell will be showcasing the jacket and competing at the\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4190970-1&amp;h=1200856033&amp;u=https%3A%2F%2Fwww.swimming.org.au%2Fevents-results%2Fevents%2F2024-australian-swimming-trials&amp;a=2024+Australian+Olympic+Swimming+Trials\" target=\"_blank\">2024 Australian Olympic Swimming Trials<\/a>, which will be held\u00a0June 10 to 15\u00a0to determine who will participate in the Paris Olympics.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"554\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.03.38.png\" alt=\"\" class=\"wp-image-146613\" style=\"aspect-ratio:1.0794223826714802;width:170px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.03.38.png 598w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.03.38-300x278.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.03.38-150x139.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.03.38-291x270.png 291w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><figcaption class=\"wp-element-caption\">Bronte Campbell \/ Earthletica <br>\u00a9 Earthletica<\/figcaption><\/figure><\/div>\n\n\n<p>&#8220;At Earthletica, we are committed to creating activewear that not only looks and feels good, but also supports a healthy planet,&#8221; said <strong>Campbell, co-founder of Earthletica<\/strong>. &#8220;Modern Meadow&#8217;s focus on innovation and sustainability aligns with our ethos to embrace technology to achieve sustainability more meaningfully than any other brand across our entire product line and I see this collaboration on the Bronte Jacket as the start of a long-term relationship to achieve other &#8216;world firsts&#8217; together, even after the Olympics.&#8221;<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"311\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.02.18.png\" alt=\"\" class=\"wp-image-146612\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.02.18.png 309w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.02.18-298x300.png 298w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.02.18-150x150.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/06\/Bildschirmfoto-2024-06-20-um-10.02.18-268x270.png 268w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Earthletica<\/figcaption><\/figure><\/div>\n\n\n<p>The Bronte Jacket incorporates the Bio-Alloy<sup>TM<\/sup>&nbsp;Shield membrane, which is PFAS\/PFC- and solvent-free and delivers high performance in any outdoor&nbsp;conditions. PFAS, sometimes referred to as highly fluorinated chemicals, can be found forever in many consumer products due to their oil-, stain- and water-repellent properties. Bio-Alloy<sup>TM<\/sup>&nbsp;Shield is just one of several applications Modern Meadow developed through its&nbsp;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4190970-1&amp;h=801821234&amp;u=https%3A%2F%2Fsustainablebrands.com%2Fread%2Fchemistry-materials-packaging%2Fmodern-meadow-solve-most-material-issues&amp;a=Bio-Alloy%E2%84%A2%C2%A0platform\" rel=\"noreferrer noopener\" target=\"_blank\">Bio-Alloy\u2122&nbsp;platform<\/a>&nbsp;\u2013 a proprietary system that combines select proteins with bio-based polymers to produce a variety of materials that are much more sustainable than their conventional counterparts while offering comparable or better performance. In Bio-Alloy\u2122 Shield, the proteins provide the channel for moisture to move through the material for additional breathability while remaining waterproof for the ultimate comfort and protection.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Collaborating with Earthletica on the Bronte Jacket exemplifies our resolve to create a more sustainable future through biomaterials,&#8221; said&nbsp;<strong>David Williamson, PhD, president and chief operating officer at Modern Meadow<\/strong>. &#8220;We see performance and sustainability as an Olympic sport. Just like athletes train to win gold medals, we are constantly researching and innovating to find real-world solutions to the fashion industry&#8217;s environmental challenges.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Modern Meadow<\/strong><\/h3>\n\n\n\n<p>Modern Meadow is a company focused on creating innovative, environmentally friendly biomaterials that make a positive impact on the world. Our main product, Bio-VERA\u2122, is a transformative new sustainable material that&nbsp;is&nbsp;not only&nbsp;beautiful,&nbsp;but&nbsp;stronger&nbsp;and lighter than leather. Made with over 90% sustainable materials, Bio-VERA\u2122 is crafted using Bio-Alloy\u2122, a flexible mix of proteins and polymers. This approach allows us to reduce reliance on oil-based and animal products without sacrificing quality. Bio-VERA\u2122 is designed to easily integrate into existing production processes used by industries such as automotive, footwear, furniture, and fashion accessories, making it a practical option for immediate use. We work closely with top brands like&nbsp;Tory Burch&nbsp;and industry leaders like BASF, Bader, and ISATanTec to ensure our products are of the highest quality and fully traceable from our lab to the brands you love.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Earthletica<\/strong><\/h3>\n\n\n\n<p>Earthletica is a company on a mission to create meaningful sustainability and change the activewear industry. We focus on embracing sustainable technologies, reducing waste and plastics and embedding sustainability in every product. Our use of organic and recycled fibres with minimal virgin synthetics allows us to create supportive high performance activewear that does not compromise on fit and quality while reducing the plastic footprint. Our end of life recycling partner Upparel enables us to incentivize a more circular economy and our commitment to zero stock waste reduces landfill and burning. Following our sold out &#8217;23 collection, 2024 sees new innovation with world first sustainable technology in the Bronte Jacket and refinement of the products already loved by our customers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern Meadow, a creator of innovative, environmentally-friendly biomaterials whose mission is to enable the world to transition to sustainable materials, and\u00a0Earthletica, an Australian-based company focused on sustainable and high-performance activewear, today announced their collaboration on the Bronte Jacket, named in recognition of competitive swimmer and dual Olympic gold medalist and world champion, Bronte Campbell OAM. [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":146614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The Bio-AlloyTM\u00a0Shield is a breathable and waterproof membrane developed by Modern Meadow - Bronte Campbell will be showcasing the jacket and competing at the\u00a02024 Australian Olympic Swimming Trials","footnotes":""},"categories":[5572],"tags":[5838,8793,12417,5528,12468],"supplier":[24366,8200],"class_list":["post-146597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","tag-bioeconomy","tag-biomaterials","tag-proteins","tag-sustainability","tag-textiles","supplier-earthletica","supplier-modern-meadow"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/146597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=146597"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/146597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/146614"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=146597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=146597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=146597"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=146597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}