{"id":145524,"date":"2024-06-10T07:29:00","date_gmt":"2024-06-10T05:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=145524"},"modified":"2024-06-04T13:36:26","modified_gmt":"2024-06-04T11:36:26","slug":"game-changer-from-northern-finland-a-new-folding-boxboard-to-lead-the-charge-in-renewable-packaging-innovation","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/game-changer-from-northern-finland-a-new-folding-boxboard-to-lead-the-charge-in-renewable-packaging-innovation\/","title":{"rendered":"Game-changer from Northern Finland: A new folding boxboard to lead the charge in renewable packaging innovation"},"content":{"rendered":"\n\n
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\u00a9 Stora Enso<\/figcaption><\/figure><\/div>\n\n\n

Stora Enso\u2019s brand-new board line in Oulu, Finland is well under way to completion. It brings with it a promise to introduce up to 750,000 tonnes of renewable packaging materials to the market, all sourced from well-managed forests. With the increased capacity to produce more premium renewable solutions, we will grow our support for food and beverage brand owners in answering consumers\u2019 wishes for more sustainable packaging. In anticipation of the line\u2019s startup in 2025, we\u2019re introducing the first of such products, a new folding boxboard (FBB) that will take center stage in Oulu \u2013 Performa Nova. <\/strong><\/p>\n\n\n\n

The promise of Performa Nova is all in the name. For years, our Performa product range has stood for exceptional performance, embodied by the strength and dependability of the material at a low weight. \u201cNova\u201d signals a new era in fiber-based packaging, reflecting enhanced efficiency and product experience. Performa Nova is poised to redefine industry standards and consumer expectations.<\/p>\n\n\n\n

Designed for efficiency <\/h3>\n\n\n\n

Efficiency is the defining feature of packaging materials fit for the future. Efficient products require less raw material, ultimately creating savings in the whole packaging value chain.<\/p>\n\n\n\n

Produced with Stora Enso\u2019s innovative FiberLight Tec, a technology that creates exceptionally light and strong board, Performa Nova is designed to be superiorly efficient. This results in a high yield advantage, meaning brand owners can produce significantly more packages with less material.<\/p>\n\n\n\n

Shaping a circular packaging future<\/h3>\n\n\n\n

It\u2019s no secret that consumers want brand owners to place more effort<\/a> into making their packaging more sustainable, and consumers in both the US<\/a> and Europe<\/a> favour carton over plastic. In fact, projections indicate that the global consumer board market continues to grow and will reach 11 million tonnes by 2030.  <\/p>\n\n\n\n

As an alternative to fully plastic packaging, fresh fiber-based Performa Nova helps brand owners address consumers\u2019 demands for renewable and circular materials across a variety of applications including, frozen, chilled, and dry food, as well as food service end-uses.<\/p>\n\n\n\n

Brand owners know that selecting the right premium material is important for standing out on store shelves, communicating with consumers, and ultimately having their products chosen. Performa Nova gives packaged contents a boost with its outstanding printability and smooth surface \u2013 valuable eye-catching features that position brands to communicate their circularity commitments.<\/p>\n\n\n\n

Elevated functionality<\/h3>\n\n\n\n

There are even more upsides to Performa Nova:<\/p>\n\n\n\n