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Danish womenswear brand GANNI has set itself the ambitious target of cutting its carbon footprint by 50% by 2027. With a significant portion of its greenhouse gas emissions coming down to its raw materials, the brand has specified that it is committed to decreasing its dependence on synthetics \u2013 particularly recycled polyester sourced from bottles \u2013 which constituted approximately 13.6% of its carbon footprint at the material level in 2022. After carrying out extensive market research, GANNI was able to refine its objective. <\/p>\n\n\n\n
\u201cWhile recycled PET bottle \ufb01bers offer substantial opportunity within plastics and polyester, we were keen to explore solutions within true\u00a0textile-to-textile recycling,\u201d said\u00a0Julie Verdich, the brand\u2019s Material Innovation Lead.<\/p>\n\n\n\n
This led them to actively pursue partnerships that could open the door to innovative solutions \u2013 like Ambercycle\u2019s cycora\u00ae.<\/p>\n\n\n\n
cycora\u00ae is a regenerative polyester made from post-consumer and post-industrial textile waste. Powered by molecular regeneration technology, cycora\u00ae transforms textile waste into virgin-grade materials. The innovative fiber gave GANNI the opportunity to reduce its reliance on both virgin materials and recycled PET bottle \ufb01bers, while also ramping up its commitment to addressing environmental impacts at the raw material level.<\/p>\n\n\n\n
As an early-stage innovator, Ambercycle was keen to find committed brand partners to integrate cycora\u00ae into a product portfolio at scale while educating their end customers on the importance of circularity. From the early days, the company has identified these two pillars as crucial components in building a truly circular economy. After approaching GANNI on a trip to Denmark, they began forging a long-term vision for their strategic partnership.<\/p>\n\n\n\n
\u201cWhile recycled PET bottle \ufb01bers offer substantial opportunity within plastics and polyester, we were keen to explore solutions within true\u00a0textile-to-textile recycling.\u201d\u00a0<\/p>\n\n\n\n
Overcoming the obstacles of early-stage innovation<\/h3>\n\n\n\n
Thanks to their collaborative resourcefulness, Ambercycle and GANNI have now launched a sports jersey using cycora\u00ae as part of the GANNI Fabrics of the Future Collection. This launch marks the beginning of other releases too.<\/p>\n\n\n\n
For GANNI, integrating cycora\u00ae required a problem-solving mentality to overcome obstacles not present with more widely used commercial fibers. <\/p>\n\n\n\n
\u201cNavigating the landscape of innovation comes with challenges related to scaling and availability,\u201d explains\u00a0Verdich.<\/p>\n\n\n\n
In the early days of their partnership, GANNI came up against challenges with the diversity of fabrications and applications feasible, as well as finding limited types of yarn available at the scale needed. <\/p>\n\n\n\n
\u201cOvercoming this obstacle has required us to\u00a0forge close partnerships with our supply chain, ensuring that we can meet minimum order quantities (MOQs) while adhering to tight\u00a0timelines,\u201d added\u00a0Nava Esmailizadeh, Ambercycle\u2019s Head of Brand.<\/p>\n\n\n\n
GANNI\u00a0stressed the importance of kickstarting collaborations in early stages, to\u00a0\u201cnot only build demand but also provide innovators with the necessary support to scale their production and meet the MOQs required for\u00a0large-scale manufacturing.\u201d<\/p>\n\n\n\n
As it continues to scale, GANNI is also working to raise the recycled content included in its products. So far, it has successfully increased it from 25% to 30%, with plans to reach 70% in the future.<\/p>\n\n\n\n
Strengthening partnerships across the supply network<\/h3>\n\n\n\n
The sports jersey\u2019s launch has been a key milestone in cementing the partnership between GANNI and Ambercycle.<\/p>\n\n\n\n
\u201cOnce a material is proven with a product launch, we experience closer\u00a0alignment with the material partner, fostering an environment that allows for seamless progression in the material development,\u201d explains\u00a0Verdich, expanding on GANNI\u2019s position. \u201cThis alignment streamlines the process, making it more straightforward to navigate the subsequent\u00a0stages of material re\ufb01nement and innovation.\u201d<\/p>\n\n\n\n
From Ambercycle\u2019s perspective, having brand buy-in is key to strengthening partnerships with other stakeholders, thereby ensuring that cycora\u00ae is smoothly integrated into the supply chain. <\/p>\n\n\n\n
The company claims\u00a0that support from GANNI has been \u201cessential in leveraging mill partners\u00a0to assist in this process.\u201d<\/p>\n\n\n\n
The partners also emphasize the importance of collaborating closely with the whole supply network \u2013 especially when it comes to handling innovative materials on a smaller scale. <\/p>\n\n\n\n
\u201cTheir insights help us understand how to\u00a0support the success of material innovations, and how to effectively collaborate with them,\u201d added\u00a0Verdich, speaking to the invaluable\u00a0expertise of its supply chain partners.<\/p>\n\n\n\n
\u201cOnce a material is proven with a product launch, we experience closer alignment with the material\u00a0partner, fostering an environment that allows for seamless progression in the material development.\u201d<\/p>\n\n\n\n
Embracing the process of continual improvement<\/h3>\n\n\n\n
In forming this collaboration, GANNI and Ambercycle committed to working together through the steps needed to reach their shared vision, without waiting for policies or conditions to be perfect first.<\/p>\n\n\n\n
As\u00a0Esmailizadeh\u00a0puts it, \u201cembracing the idea that innovation is an iterative process is key to fostering a culture of\u00a0continuous improvement and innovation. It\u2019s important to align on a clear vision of where we want to go and stay committed to taking the\u00a0incremental steps to turn that vision into reality\u201d.<\/p>\n\n\n\n
Both partners are calling on others in the industry to take on this mindset of continual improvement toward systems change, made possible through collective action.<\/p>\n\n\n\n
\u201cBy uniting with other brands, we\u00a0harness the power of collaboration, enabling Ambercycle and others to secure investment, scale their operations, and thrive in their mission\u00a0for positive change,\u201d added\u00a0Verdich. \u201cThrough strategic partnerships with forward-thinking companies such as Ambercycle, we aspire to see\u00a0these innovative solutions expand to a degree where they can effectively support brands like ours in achieving our sustainability objectives.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Ambercycle is an innovation company that uses novel molecular regeneration technology to convert end-of-life textiles into decarbonized, circular materials for brands. In collaboration with womenswear brand GANNI, the two companies worked together to bring cycora\u00ae to market \u2013 Ambercycle\u2019s first commercially viable regenerated alternative to virgin polyester. In this case study, we hear how the […]<\/p>\n","protected":false},"author":113,"featured_media":142630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"This partnership opened the door to innovative solutions \u2013 like Ambercycle\u2019s cycora\u00ae","footnotes":""},"categories":[5572,17143],"tags":[5847,10453,12468],"supplier":[23988,19394],"class_list":["post-142627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bio-based","category-recycling","tag-bioplastics","tag-recycling","tag-textiles","supplier-https-www-ambercycle-com","supplier-ganni"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/142627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=142627"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/142627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media\/142630"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=142627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=142627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=142627"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=142627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}