{"id":142386,"date":"2024-04-19T07:23:00","date_gmt":"2024-04-19T05:23:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=142386"},"modified":"2024-04-16T14:19:43","modified_gmt":"2024-04-16T12:19:43","slug":"lululemon-launches-recycled-polyester-anorak","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/lululemon-launches-recycled-polyester-anorak\/","title":{"rendered":"Lululemon launches recycled polyester anorak"},"content":{"rendered":"\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/corporate.lululemon.com\/media\/our-stories\/2024\/lululemon-introduces-first-enzymatically-recycled-polyester-product\">Lululemon released its first product<\/a>&nbsp;made with enzymatically recycled polyester, a packable anorak, according to a press release.&nbsp;<\/li>\n\n\n\n<li>The product is made from mixed plastic waste, Lululemon apparel at the \u201cend-of-life stage\u201d and converted carbon emissions. It was made with tech from Lululemon partner Samsara Eco and recycled carbon company LanzaTech. It costs $188.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.fashiondive.com\/news\/lululemon-recycling-nylon-polyester-samsara-eco\/650870\/\">Lululemon announced it had signed a multi-year partnership<\/a>\u00a0with Australia-based Samsara in May of last year to make recycled nylon and polyester, two of Lululemon\u2019s main materials. At the time of the announcement, the activewear brand said the partnership would allow it to scale its circular efforts through textile-to-textile recycling.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1-1024x576.webp\" alt=\"A sign is displayed on a Lululemon Athletica store. The activewear brand has released its first recycled polyester product.\" class=\"wp-image-142406\" style=\"aspect-ratio:1.7777777777777777;width:774px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1-1024x576.webp 1024w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1-300x169.webp 300w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1-150x84.webp 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1-768x432.webp 768w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1-400x225.webp 400w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/GettyImages-164086383-1.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A sign is displayed on a Lululemon Athletica store. The activewear brand has released its first recycled polyester product. \u00a9 Kevork Djansezian\/Getty Images via Getty Images<\/figcaption><\/figure><\/div>\n\n\n<p>The partnership and product launch mark another step toward Lululemon\u2019s goal of creating a circular ecosystem by 2030. Lululemon announced another product using tech from Samsara in February, a long-sleeve top, its&nbsp;<a href=\"https:\/\/www.fashiondive.com\/news\/lululemon-samsara-eco-recycled-nylon-product\/708255\/\">first made with enzymatically recycled nylon 6,6<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"860\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/Packable_Anorak_1.webp\" alt=\"\" class=\"wp-image-142405\" style=\"aspect-ratio:0.8;width:316px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/Packable_Anorak_1.webp 688w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/Packable_Anorak_1-240x300.webp 240w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/Packable_Anorak_1-120x150.webp 120w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/Packable_Anorak_1-216x270.webp 216w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Lululemon<\/figcaption><\/figure><\/div>\n\n\n<p>\u201cOur vision is to scale these technologies to address textile waste across our entire supply chain,\u201d Yogendra Dandapure, vice president of raw materials innovation at Lululemon, said in the release. \u201cThis capsule product is a first step along this journey, helping us test and learn as we continue to advance circularity, which signals exciting possibilities for all industries looking to shift to more circular models.\u201d<\/p>\n\n\n\n<p>By 2030, the activewear company wants to make all of its products \u201cwith preferred materials and end of use solutions,\u201d per the release. Its product sustainability page notes that by 2025, it wants to source 75% of its polyester from recycled content.&nbsp;<\/p>\n\n\n\n<p>Lululemon has experimented with alternative materials before. Last year, it released a&nbsp;<a href=\"https:\/\/www.fashiondive.com\/news\/lululemon-geno-plant-based-nylon-shirts\/648234\/\">line of plant-based nylon shirts<\/a>&nbsp;in partnership with Geno, a company in which it is an investor. It previously made yoga mats and other products with&nbsp;<a href=\"https:\/\/info.lululemon.com\/about\/media\/lululemon-mylo\">Mylo, a material made from mushrooms<\/a>&nbsp;by Bolt Threads.&nbsp;<a href=\"https:\/\/www.businessoffashion.com\/news\/sustainability\/bolt-threads-mylo-alternative-leather-mushroom-pause-operations\/\">Bolt Threads paused production on Mylo<\/a>&nbsp;in 2023.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/894ae5f5d1786c23e8679ab0a2f600a7.webp\" alt=\"\" class=\"wp-image-142407\" style=\"aspect-ratio:1.5;width:261px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/894ae5f5d1786c23e8679ab0a2f600a7.webp 630w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/894ae5f5d1786c23e8679ab0a2f600a7-300x200.webp 300w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/894ae5f5d1786c23e8679ab0a2f600a7-150x100.webp 150w, https:\/\/renewable-carbon.eu\/news\/media\/2024\/04\/894ae5f5d1786c23e8679ab0a2f600a7-400x267.webp 400w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure><\/div>\n\n\n<p>Lululemon\u2019s environmental efforts haven\u2019t been without criticism, however. Also in February, advocacy organization Stand.earth&nbsp;<a href=\"https:\/\/www.fashiondive.com\/news\/lululemon-greenwashing-claims-canada\/707359\/\">accused the activewear company of greenwashing<\/a>&nbsp;and asked the Competition Bureau of Canada to investigate Lululemon\u2019s conduct. The complaint was specifically focused on its \u201cBe Planet\u201d marketing campaign which launched in 2020 and stated that its \u201cproducts and actions avoid environmental harm and contribute to restoring a healthy planet.\u201d<\/p>\n\n\n\n<p>In its most recent Q4 earnings,&nbsp;<a href=\"https:\/\/www.fashiondive.com\/news\/lululemon-sales-growth-slows-earnings\/711210\/\">Lululemon reported year-over-year sales growth<\/a>&nbsp;of 15.6% to $3.2 billion.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The partnership and product launch mark another step toward Lululemon\u2019s goal of creating a circular ecosystem by 2030. Lululemon announced another product using tech from Samsara in February, a long-sleeve top, its&nbsp;first made with enzymatically recycled nylon 6,6. \u201cOur vision is to scale these technologies to address textile waste across our entire supply chain,\u201d Yogendra [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The packable outerwear is made with mixed plastic waste, converted carbon emissions and the activewear brand\u2019s old apparel","footnotes":""},"categories":[17143],"tags":[14543,10416,6406,15212,10453,12468],"supplier":[10095,2414,15976,22680],"class_list":["post-142386","post","type-post","status-publish","format-standard","hentry","category-recycling","tag-bionylon","tag-circulareconomy","tag-environment","tag-polyester","tag-recycling","tag-textiles","supplier-bolt-threads","supplier-genomatica-inc","supplier-lululemon-athletica","supplier-samsara-eco"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/142386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=142386"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/142386\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=142386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=142386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=142386"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=142386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}