{"id":138056,"date":"2024-01-25T07:39:00","date_gmt":"2024-01-25T06:39:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=138056"},"modified":"2024-01-25T07:46:56","modified_gmt":"2024-01-25T06:46:56","slug":"interview-with-samira-choupin-about-lvhms-appplication-of-avantiums-bio-based-polyethylene-furanoate-pef","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/interview-with-samira-choupin-about-lvhms-appplication-of-avantiums-bio-based-polyethylene-furanoate-pef\/","title":{"rendered":"Interview with Samira Choupin about LVHM\u2019s appplication of Avantium\u2019s bio-based\u00a0Polyethylene Furanoate\u00a0(PEF)"},"content":{"rendered":"\n\n
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LVMH (Mo\u00ebt Hennessy – Louis Vuitton S.A.) was founded in 1987. The Group is active in six sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry Selective Retailing and Press, Culture & Art of Living. LVMH owns 75 Maisons including many well-known brands, e. g. Marc Jacobs, Givenchy, Hennessy, Dior, Mo\u00ebt & Chandon, Fenty Beauty und Tiffany & Co. The Group currently employs over 196,000 people across the world and reported sales of 79,2 billion euros in 2022. <\/strong><\/p>\n\n\n\n

In that same year, LVMH joined the PEFerence consortium. PEFerence is an EU flagship project to establish a supply chain for FDCA (furandicarboxylic acid) and the new bio-based polymer PEF (polyethylene furanoate<\/a>, derived from FDCA). In the summer of 2022, LVMH Perfumes & Cosmetics Houses also signed an offtake agreement for the use of PEF for its cosmetics packaging with Avantium.<\/strong><\/p>\n\n\n\n

More about PEFerence: https:\/\/peference.eu<\/a><\/strong><\/p>\n\n\n\n

What was the main motivation to start investigating in the use of bio-based polymers as packaging material for LVMH beauty products?<\/h3>\n\n\n\n
\"Interviewee:
Interviewee: Samira Choupin, Packaging Materials Innovation Manager at LVMH Beauty
\u00a9 LVMH<\/figcaption><\/figure>\n\n\n\n

LVMH group has an ambitious sustainable strategy: zero plastic from virgin fossil oil and 100% of our new products will result from sustainable design in 2030. We are looking for sustainable packaging, from the origin of the feedstock to the packaging end of life. Thus, biobased materials are obviously part of the solution. <\/p>\n\n\n\n

What are the main sustainability goals that LVMH pursues with the LIFE 360 program?<\/h3>\n\n\n\n

Since its creation, the Group wanted to make sustainable development one of its strategic axes.<\/p>\n\n\n\n

In 2012, the creation of the LIFE program (LVMH Initiatives For the Environment) anchored sustainable development in the strategic plan of each House of the Group.<\/p>\n\n\n\n

LIFE 360 is the new environmental performance roadmap for the LVMH Group for the coming 3, 6 and 10 years with four pillars: <\/p>\n\n\n\n