{"id":135774,"date":"2023-12-06T07:38:00","date_gmt":"2023-12-06T06:38:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=135774"},"modified":"2023-12-01T13:30:14","modified_gmt":"2023-12-01T12:30:14","slug":"swiss-sportswear-brand-on-presents-its-first-apparel-collection-made-with-cleancloud-technology","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/swiss-sportswear-brand-on-presents-its-first-apparel-collection-made-with-cleancloud-technology\/","title":{"rendered":"Swiss Sportswear Brand On presents its first apparel collection made with CleanCloud\u00ae technology"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00-1024x682.png\" alt=\"\" class=\"wp-image-135776\" style=\"aspect-ratio:1.501466275659824;width:719px;height:auto\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00-1024x682.png 1024w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00-300x200.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00-150x100.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00-768x512.png 768w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00-400x266.png 400w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/12\/Bildschirmfoto-2023-12-01-um-13.23.00.png 1108w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Main Facts:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On is revealing its first apparel products made from carbon emissions, called Pace Collection<\/strong><\/li>\n\n\n\n<li><strong>The Pace Apparel Collection is made from CleanCloud\u00ae technology that uses carbon emissions as a raw material<\/strong><\/li>\n\n\n\n<li><strong>CleanCloud\u00ae polyester reduces carbon emissions by 20% compared to virgin polyester<\/strong><\/li>\n\n\n\n<li><strong>With CleanCloud\u00ae, On wants to move the industry away from fossil-based materials to reduce dependence on a finite resource<\/strong><\/li>\n\n\n\n<li><strong>On is partnering with LanzaTech, one of the most innovative companies in biochemicals, process, and material innovation<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Swiss sportswear brand On today launches its first apparel collection made from carbon emissions, called Pace Collection. This is a significant moment in On&#8217;s journey to move away from petroleum-based resources by creating a new material called CleanCloud\u00ae, made using carbon emissions as a raw material.\u00a0<\/strong><\/p>\n\n\n\n<p>With CleanCloud\u00ae, On wants to move the industry away from virgin fossil-based materials to reduce dependence on a finite resource. The Pace Collection apparel launch follows the announcement of the first-ever shoe made of carbon emissions, Cloudprime, in partnership with LanzaTech (Nasdaq: LNZA) in September last year.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe apparel Pace Collection is an additional step in our effort to move away from virgin fossil-based materials and offers a sneak peek into the future for the next generation of runners,\u201d explains <strong>Beg\u00fcm K\u00fcrk\u00e7\u00fc, Global Head of ESG at On<\/strong>. \u201cOur CleanCloud\u00ae polyester is made of 20% recycled carbon emissions, replacing the same amount of virgin fossil-based materials and equally reducing carbon emissions by 20% compared to virgin polyester. This means less strain on the planet.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>On\u2019s ambitions are high: The sports brand born in the Swiss Alps envisions a future where every On product is fossil-free and circular. CleanCloud\u00ae is the result of five years of dedicated work, which began with finding the best possible partners. This collaborative approach is key to overcoming the challenges of developing this complex technology at a commercial scale.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are incredibly proud that after introducing the first-ever shoe made from carbon emissions last year, we can now bring our CleanCloud\u00ae technology to apparel,\u201d says <strong>Caspar Coppetti, Co-Founder and Executive Co-Chairman of On<\/strong>. \u201cThis dream couldn\u2019t become a reality without the collaboration of partners with the same uncompromising approach in finding innovations for a more sustainable future in the sportswear industry.\u201d\u00a0<\/p>\n<\/blockquote>\n\n\n\n<p>CleanCloud\u00ae is the result of a pioneering supply chain partnership with some of the most innovative companies in biochemicals, process, and material innovation, like LanzaTech. LanzaTech uses a combination of cutting-edge bio-technology, artificial intelligence, and innovations in mechanical and chemical engineering to manufacture chemicals using a process that recycles waste carbon rather than emitting it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYesterday\u2019s emissions are today\u2019s apparel! There is enough carbon above ground to make nearly everything we need,\u201d said <strong>Dr. Jennifer Holmgren, CEO of LanzaTech<\/strong>. \u201cWe are proud to be enabling the circular carbon economy by creating an ecosystem of likeminded partners, such as On.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This is how it works: LanzaTech equips industrial facilities like steel mills with bioreactor hardware that captures carbon-rich gases at the source, before they can be released into the atmosphere. Inside the bioreactor, specially selected and naturally occurring bacteria consume the waste carbon to produce more sustainable versions of widely-used chemical building blocks through a proprietary fermentation process, that is similar to conventional alcohol production, e.g. beer brewing. In this case, ethanol was produced in the bioreactors, which was then dehydrated to become ethylene gas and turned into monoethylene glycol (MEG). Afterwards, the MEG is polymerized with purified terephthalic acid (PTA) into the final polyester. This polyester is extruded into a yarn engineered into On\u2019s CleanCloud\u00ae apparel fabric.<\/p>\n\n\n\n<p>The Pace Collection comprises eight apparel items, including the Pace Long-T, Pace-T, Pace Tank T, and Pace Shorts. The FW23 Pace Collection is a pre-launch with limited availability. It\u2019s available online on&nbsp;<a href=\"http:\/\/www.on.com\/\"><u>www.on.com<\/u><\/a>&nbsp;and at our retail partners NetAPorter and Mr.Porter.High-resolution images are available for download&nbsp;<a href=\"https:\/\/library.on-running.com\/web\/5575654028af0065\/pace-collection_fw23\/\"><u>here<\/u><\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About On<\/strong><\/h3>\n\n\n\n<p><a href=\"http:\/\/www.on.com\/\"><u>On<\/u><\/a>&nbsp;was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities and tennis. Fueled by customer recommendation, On\u2019s award-winning&nbsp;<a href=\"https:\/\/www.on-running.com\/fr-fr\/technology\/cloudtec\"><u>CloudTec\u00ae<\/u><\/a>&nbsp;innovation, purposeful design, and groundbreaking strides in sportswear\u2019s&nbsp;<a href=\"https:\/\/www.on-running.com\/cyclon\"><u>circular economy&nbsp;<\/u><\/a>have attracted a fast-growing global fan base \u2014 inspiring humans to explore, discover and dream on.<\/p>\n\n\n\n<p>On is present in more than 60 countries globally and engages with a digital community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Main Facts: Swiss sportswear brand On today launches its first apparel collection made from carbon emissions, called Pace Collection. This is a significant moment in On&#8217;s journey to move away from petroleum-based resources by creating a new material called CleanCloud\u00ae, made using carbon emissions as a raw material.\u00a0 With CleanCloud\u00ae, On wants to move the [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"After reshaping carbon emissions into running shoes, On launches the \u201cPace Collection\u201d - eight apparel items made with CleanCloud\u00ae polyester","footnotes":""},"categories":[5572,5571],"tags":[22843,10416,12705,16349,16984,12468,10743],"supplier":[2392,20750],"class_list":["post-135774","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-co2-based","tag-carbonrecycling","tag-circulareconomy","tag-footwear","tag-polyesters","tag-sportswear","tag-textiles","tag-useco2","supplier-lanzatech","supplier-on-swiss-performance-running-shoes-clothing"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/135774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=135774"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/135774\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=135774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=135774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=135774"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=135774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}