{"id":131797,"date":"2023-09-14T07:35:00","date_gmt":"2023-09-14T05:35:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=131797"},"modified":"2023-09-13T18:42:21","modified_gmt":"2023-09-13T16:42:21","slug":"lenzing-expands-refibra-technology-to-lenzing-ecovero-setting-new-responsible-viscose-standards-for-textile-circularity","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/lenzing-expands-refibra-technology-to-lenzing-ecovero-setting-new-responsible-viscose-standards-for-textile-circularity\/","title":{"rendered":"Lenzing expands REFIBRA\u2122 technology to LENZING\u2122 ECOVERO\u2122, setting new responsible viscose standards for textile circularity\u00a0"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait-724x1024.png\" alt=\"\" class=\"wp-image-131816\" style=\"width:255px;height:361px\" width=\"255\" height=\"361\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait-724x1024.png 724w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait-212x300.png 212w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait-106x150.png 106w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait-768x1086.png 768w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait-191x270.png 191w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/09\/LEV-REFIBRA_Press-release_Portrait.png 1024w\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lenzing provides new solution to&nbsp;combat global textile waste by expanding the eco-efficient REFIBRA\u2122&nbsp;technology to LENZING\u2122 ECOVERO\u2122&nbsp;branded viscose fibers<\/strong><\/li>\n\n\n\n<li><strong>Available&nbsp;worldwide, LENZING\u2122 ECOVERO\u2122 with REFIBRA\u2122 technology features up to&nbsp;20% of recycled raw material content from post-consumer textile waste,&nbsp;with an aim to increase the ratio in the future<\/strong><\/li>\n\n\n\n<li><strong>The&nbsp;new offering empowers value chain partners to join forces with Lenzing&nbsp;to accelerate the transition to a circular textile economy<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Lenzing Group, a world-leading producer of wood-based specialty fibers, has launched LENZING\u2122 ECOVERO\u2122 with REFIBRA\u2122 technology at this year\u2019s Intertextile Shanghai Apparel Textile Fair and Trade Show. Building on the success of TENCEL\u2122 Lyocell fibers with REFIBRA\u2122 technology, the expansion of the REFIBRA\u2122 technology to LENZING\u2122 ECOVERO\u2122 will help Lenzing increase the overall post-consumer content in its products. The expansion further highlights Lenzing\u2019s ongoing stride towards the transition to a circular economy in textile and fashion with its innovative, future-proof solutions.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAs climate change compels eco-conscious living, Lenzing collaborates with the industry to forge a future defined by collective engagement and systematic change, steering us toward a circular economy,\u201d said <strong>Florian Heubrandner, Executive Vice President Global Textiles Business at Lenzing<\/strong>. \u201cLENZING\u2122 ECOVERO\u2122 with REFIBRA\u2122 technology is well-positioned to meet the surging demand for diverse circular design innovations. This new offering empowers like-minded fabric mills, garment manufacturers and consumer brands to embark on this transformative journey alongside Lenzing \u2013 breathing new life into post-consumer textile waste while anchoring circularity at the core of the textile value chain.\u201d &nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Scaling circular responsible viscose fiber production for global textile market<\/h3>\n\n\n\n<p>Through Lenzing\u2019s successful development and scaled production, LENZING\u2122 ECOVERO\u2122 with REFIBRA\u2122 technology is now available to customers worldwide. Maintaining the eco-responsible benefits of the original LENZING\u2122 ECOVERO\u2122, the new viscose fiber with REFIBRA\u2122 technology comprises up to 20% of post-consumer textile waste, which is sourced from cellulose-rich materials or polyester-cotton blends. The waste is collected and sorted in collaboration with key industry and innovation leaders who champion post-consumer textile recycling programs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unleashing unlimited product possibilities with circular solutions<\/h3>\n\n\n\n<p>Driven by its&nbsp;<a href=\"https:\/\/www.lenzing.com\/lenzing-group\/strategy\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cBetter Growth\u201d<\/a>&nbsp;strategy, Lenzing consistently embraces circularity in textiles and empowers itself and its value chain partners to drive systemic change for a greener future. LENZING\u2122 ECOVERO\u2122 with REFIBRA\u2122 technology plays a crucial role in this vision, filling the gaps for mills, manufacturers, and brands that seek to meet evolving industry requirements and consumer preferences globally.<\/p>\n\n\n\n<p>This new fiber is identifiable at every stage of the supply chain, from fabric to final product, ensuring traceability and transparency. This empowers brands and retailers to offer genuine products while enabling consumers to make informed purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenzing Group, a world-leading producer of wood-based specialty fibers, has launched LENZING\u2122 ECOVERO\u2122 with REFIBRA\u2122 technology at this year\u2019s Intertextile Shanghai Apparel Textile Fair and Trade Show. Building on the success of TENCEL\u2122 Lyocell fibers with REFIBRA\u2122 technology, the expansion of the REFIBRA\u2122 technology to LENZING\u2122 ECOVERO\u2122 will help Lenzing increase the overall post-consumer content [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The expansion further highlights Lenzing\u2019s ongoing stride towards the transition to a circular economy in textile and fashion","footnotes":""},"categories":[5572,17143],"tags":[6162,11841,11323,17729],"supplier":[304],"class_list":["post-131797","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-cellulose","tag-kreislaufwirtschaft","tag-naturalfibers","tag-viscose","supplier-lenzing-gruppe"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/131797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=131797"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/131797\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=131797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=131797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=131797"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=131797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}