{"id":124871,"date":"2023-04-04T07:35:00","date_gmt":"2023-04-04T05:35:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=124871"},"modified":"2023-03-30T14:04:51","modified_gmt":"2023-03-30T12:04:51","slug":"veocel-upgrades-lyocell-shortcut-fiber-offering-for-the-flushable-market","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/veocel-upgrades-lyocell-shortcut-fiber-offering-for-the-flushable-market\/","title":{"rendered":"VEOCEL\u2122 upgrades lyocell shortcut fiber offering for the flushable market"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/Upgraded-lyocell-shortcut-fibers-by-VEOCEL-1.png\" alt=\"Lyocell Shortcut fibers by VEOCEL with improved finishing\" class=\"wp-image-124895\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/Upgraded-lyocell-shortcut-fibers-by-VEOCEL-1.png 1024w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/Upgraded-lyocell-shortcut-fibers-by-VEOCEL-1-300x174.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/Upgraded-lyocell-shortcut-fibers-by-VEOCEL-1-150x87.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/Upgraded-lyocell-shortcut-fibers-by-VEOCEL-1-768x446.png 768w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/Upgraded-lyocell-shortcut-fibers-by-VEOCEL-1-400x232.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Lyocell Shortcut fibers by VEOCEL with improved finishing \u00a9 Lenzing AG<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>New upgrade improves processability of lyocell shortcut fibers and enhances machine efficiency, which contributes to reduced occurrence of mechanical blockages and product defects<\/strong><\/li><li><strong>The wood-based lyocell shortcut fibers by VEOCEL\u2122 are offered as carbon neutral<a href=\"https:\/\/www.lenzing.com\/newsroom\/press-releases\/press-release\/veoceltm-upgrades-lyocell-shortcut-fiber-offering-for-the-flushable-market#_ftn1\">[1]<\/a>, helping to drive the flushable wipes market towards decarbonization<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Lenzing Group, a leading global producer of wood-based specialty fibers, has announced the launch of its upgraded lyocell shortcut fibers by VEOCEL\u2122 for the flushable market. The upgraded lyocell shortcut fibers not only have high dispersibility, which make them ideal for use in flushable wipes, they also have an upgraded finish, an added benefit for wipes manufacturers. The upgraded finish enhances efficiency of the wipe production process, improves the processability of fibers and helps to create higher quality products. The fibers are also offered as carbon neutral<sup>1<\/sup>, thus contributing to a global push to reduce the industry\u2019s carbon footprint.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Constantly innovating to improve the premium quality of fibers<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe\u2019re always looking for new ways to innovate and improve the performance of our fibers in the flushable market,\u201d said <strong>Claudio Zampino<\/strong>, Commercial Director, Specialty Applications for Global Nonwovens Business at <strong>Lenzing<\/strong>. \u201cIt is important to engage in continuous discussions with value chain partners to address their challenges and needs as we drive innovation in the nonwovens sector. With 27 years of experience producing lyocell shortcut fibers, we will continue to keep leveraging our extensive research labs to offer customers the best premium lyocell shortcut fibers possible.\u201d<\/p><\/blockquote>\n\n\n\n<p>The new finish of the upgraded lyocell shortcut fibers offers protection against mechanical stress at commonly used water temperatures such as 0\u00b0C to 40\u00b0C during the wetlaid production process. This helps to avoid the creation of fiber lumps during the opening and dilution of fibers in preparation tanks. The finished product will also have enhanced physical quality and appearance thanks to the upgraded finish which improves web formation during the process.<\/p>\n\n\n\n<p>Albaad, one of the largest wet wipe manufacturers in the world, used the new lyocell shortcut fibers for its Hydrofine\u00ae product, the most saleable flushable wetlaid in Europe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe are proud to cooperate with the global Lenzing group in developing improvements for lyocell fibers and bringing new innovation that enhances our Hydrofine<sup>\u00ae<\/sup>\u00a0product and improves the production process. Our unique Hydrofine<sup>\u00ae<\/sup>product, which is considered a breakthrough in the flushable market, is based on these upgraded fibers that help to increase production efficiency, reduce the level of waste and improve customer satisfaction. Collaborating with Lenzing\u2019s R&amp;D team was a valuable experience that provided both sides with great knowledge. Albaad is committed to innovation, to reduce the industry\u2019s carbon footprint, and to ensure continued improvement of our products\u2019 performance,&#8221; said <strong>Jacob Heen, CEO of Albaad<\/strong>.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continued growth of the flushable market<\/strong><\/h3>\n\n\n\n<p>More and more consumers are using flushable wipes for greater convenience and lower impact on the environment. In 2022, the global nonwoven wipes market consumed 1.5 million tons nonwovens, valued at US$20.8 billion, and is expected to reach 2.1 million tons, valued at US$29.0 billion in 2027<a href=\"https:\/\/www.lenzing.com\/newsroom\/press-releases\/press-release\/veoceltm-upgrades-lyocell-shortcut-fiber-offering-for-the-flushable-market#_ftn2\"><sup>[2]<\/sup><\/a>. As consumers continue to look for products made of natural materials, it is important to distinguish between flushable wipes made of wood-based fibers and wipes made of fossil-based fibers, such as polyester or polypropylene which take decades to disintegrate and contribute to the global micro plastic problem.<\/p>\n\n\n\n<p>Flushable wipes which are made of lyocell shortcut fibers by VEOCEL\u2122 with improved finish and are produced with adequate settings of the Roll Good Manufacturer, can disperse and degrade to meet current flushability guidelines as proven by mechanical disintegration and biodisintegration tests done at Lenzing R&amp;D Center and the International Water Services Flushability Group (IWSFG) specifications.<\/p>\n\n\n\n<p>The new and improved carbon neutral lyocell shortcut fibers by VEOCEL\u2122 can be purchased from Lenzing\u2019s production site in Mobile, Alabama.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/www.lenzing.com\/newsroom\/press-releases\/press-release\/veoceltm-upgrades-lyocell-shortcut-fiber-offering-for-the-flushable-market#_ftnref1\"><sup>[1]<\/sup><\/a>\u00a0Carbon neutrality is achieved by balancing remaining GHG emissions through verified compensation measures (e.g. reforestation) and by retiring carbon credits so that the impact of global warming from anthropogenic activities is calculated as zero.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lenzing.com\/newsroom\/press-releases\/press-release\/veoceltm-upgrades-lyocell-shortcut-fiber-offering-for-the-flushable-market#_ftnref2\"><sup>[2]<\/sup><\/a>\u00a0The Future to Global Nonwoven Wipes to 2027, Smithers 2022 (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.smithers.com\/services\/market-reports\/nonwovens\/the-future-of-global-nonwoven-wipes-to-2027\" target=\"_blank\">URL<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New upgrade improves processability of lyocell shortcut fibers and enhances machine efficiency, which contributes to reduced occurrence of mechanical blockages and product defects The wood-based lyocell shortcut fibers by VEOCEL\u2122 are offered as carbon neutral[1], helping to drive the flushable wipes market towards decarbonization Lenzing Group, a leading global producer of wood-based specialty fibers, has [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The upgraded lyocell shortcut fibers not only have high dispersibility, which make them ideal for use in flushable wipes, they also have an upgraded finish, an added benefit for wipes manufacturers","footnotes":""},"categories":[5572],"tags":[5838,13702,11323,17034],"supplier":[15527,304],"class_list":["post-124871","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-cellulosics","tag-naturalfibers","tag-nonwovens","supplier-albaad-germany","supplier-lenzing-gruppe"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/124871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=124871"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/124871\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=124871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=124871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=124871"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=124871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}