{"id":124867,"date":"2023-04-04T07:29:00","date_gmt":"2023-04-04T05:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=124867"},"modified":"2023-03-30T14:07:11","modified_gmt":"2023-03-30T12:07:11","slug":"tom-ford-plastic-innovation-prize-winners-revealed-at-green-carpet-fashion-awards","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/tom-ford-plastic-innovation-prize-winners-revealed-at-green-carpet-fashion-awards\/","title":{"rendered":"TOM FORD Plastic Innovation Prize Winners Revealed at Green Carpet Fashion Awards"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n\n\n<p><strong>Winners of the\u00a0<a href=\"https:\/\/plasticprize.org\/\">TOM FORD Plastic Innovation Prize<\/a>, the global competition powered by nonprofit\u00a0<a href=\"https:\/\/www.lonelywhale.org\/\">Lonely Whale<\/a>\u00a0to source and scale marine-safe and biologically degradable alternatives to traditional thin-film plastic made from fossil fuels, were announced today at the\u00a0<a href=\"https:\/\/eco-age.com\/agency\/events\/green-carpet-fashion-awards\/\">Green Carpet Fashion Awards<\/a>\u00a0(GCFA) by Prize founder, Tom Ford, during his acceptance speech for The GCFA Visionary Honor. The $1.2 million Prize Purse is a combination cash prize and direct investment presented by Title Sponsors\u00a0<a href=\"https:\/\/www.tomford.com\/beauty\/\">TOM FORD BEAUTY<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.esteelauder.com\/\">The Est\u00e9e Lauder Companies<\/a>, and\u00a0<a href=\"https:\/\/trousdalevc.com\/\">Trousdale Ventures<\/a>, the exclusive venture capital partner of the Prize. The Prize Purse aims to support Winners to scale their solutions to replace traditional thin-film plastics, which make up\u00a0<a href=\"https:\/\/www.pewtrusts.org\/-\/media\/assets\/2020\/07\/breakingtheplasticwave_report.pdf\">46% of all plastic waste<\/a>\u00a0leaking into the ocean each year.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"BorlabsCookie _brlbs-cb-youtube\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-video-youtube\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/renewable-carbon.eu\/news\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-no-thumbnail.png\" alt=\"YouTube\"> <div class=\"_brlbs-caption\"> <p>By loading the video, you agree to YouTube&#8217;s privacy policy.<br><a href=\"https:\/\/policies.google.com\/privacy?hl=en&amp;gl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more<\/a><\/p> <p><a class=\"_brlbs-btn _brlbs-icon-play-white\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Load video<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>Always unblock YouTube<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"youtube\"><script type=\"text\/template\">PGlmcmFtZSB0aXRsZT0iVE9NIEZPUkQgUGxhc3RpYyBJbm5vdmF0aW9uIFByaXplOiBXaW5uZXJzJiMwMzk7IEFubm91bmNlbWVudCIgd2lkdGg9IjUwMCIgaGVpZ2h0PSIyODEiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS1ub2Nvb2tpZS5jb20vZW1iZWQveUpIM3pLS0pBX28\/ZmVhdHVyZT1vZW1iZWQiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==<\/script><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI started this Prize three years ago with a harrowing fear that the world our children would inherit would no longer be a livable one,\u201d said <strong>Ford<\/strong>. \u201cI wanted to be a part of the solution, not be an arbiter of the problem. If we did nothing about the waste and pollution flooding our oceans the disruption to our planet would be irreconcilable.<\/p><p>\u201cWatching the brilliant minds within this competition has given me extraordinary hope in making the impossible possible. Our three winners have created truly viable alternatives \u2013 alternatives that when scaled across markets and industries will drastically change the course of the health of our planet.<\/p><p>\u201cToday, as we announce the winners of the TOM FORD Plastic Innovation Prize, I am honored, hopeful and thankful. Honored to have such great minds and partners join me to pioneer change. Hopeful for a better tomorrow, and thankful for all that has already been achieved.\u201d<\/p><\/blockquote>\n\n\n\n<p>The GCFA Visionary Award was presented by award-winning actor and Prize Judge Trudie Styler in honor of Mr. Ford\u2019s leadership of launching the Prize with Lonely Whale to help reduce the estimated&nbsp;<a href=\"https:\/\/fashionforgood.com\/our_news\/fashion-for-good-launches-a-pilot-to-produce-a-circular-polybag\/\">180 billion traditional thin-film plastic polybags<\/a>&nbsp;used annually by the fashion industry alone. Mr. Ford\u2019s speech inspired the audience\u2019s luminary leaders in fashion and business to take action and celebrate the solutions. The GCFA was co-chaired by actors Cate Blanchett, Viola Davis, Simu Liu, Simone Ashley,&nbsp;<a href=\"https:\/\/www.tomford.com\/\">American fashion designer and filmmaker Tom Ford<\/a>, and model Quannah Chasinghorse in a celebration of collective transformation and commitment to sustainability and moving the fashion industry forward.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIt was an honor to highlight the alternative materials created by the Prize winners to reduce the environmental impact of traditional thin-film plastic at the Green Carpet Fashion Awards,\u201d said <strong>Livia Firth<\/strong>, activist, producer and founder and Creative <strong>Director of Eco-Age and the Green Carpet Fashion Awards<\/strong>. \u201cIt has been inspiring to work with Mr. Ford, Lonely Whale and my fellow judges to identify a solution for traditional thin-film plastic that has the potential for wide-scale adoption. I look forward to seeing the fashion industry rise up to this challenge and embrace these biologically based and degradable alternative materials.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">The Winners are:<\/h3>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/swaythefuture.com\/\" target=\"_blank\">Sway<\/a>, an American company offering seaweed-based, home-compostable replacements for regenerative thin-film plastic packaging at scale;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-1.jpg\" alt=\"Eucheuma Cottonii is a species of tropical seaweed\" class=\"wp-image-124884\" width=\"656\" height=\"492\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-1.jpg 960w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-1-300x225.jpg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-1-150x113.jpg 150w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-1-768x576.jpg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-1-360x270.jpg 360w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><figcaption><em>Eucheuma Cottonii<\/em> is a species of tropical seaweed. \u00a9 <small>Matthew Mayes, COO and cofounder of Sway<\/small><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.zerocircle.in\/\" target=\"_blank\">Zerocircle<\/a>, an India-based company making wildlife and ocean-safe packaging materials from locally cultivated seaweed that will dissolve harmlessly in the ocean after use;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0.jpg\" alt=\"Zerocircle\u2019s edible burger wrap is made out of seaweed.\" class=\"wp-image-124886\" width=\"686\" height=\"386\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0.jpg 960w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-300x169.jpg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-150x84.jpg 150w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-768x432.jpg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-400x225.jpg 400w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><figcaption>Zerocircle\u2019s edible burger wrap is made out of seaweed.\u00a0\u00a9 <small>Zerocircle<\/small><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.notpla.com\/\" target=\"_blank\">Notpla<\/a>, a London-based start-up inspired by the way nature encapsulates liquids, on a mission to make plastic waste disappear by pioneering natural-membrane packaging that uses seaweed as an alternative to single-use plastic.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-2.jpg\" alt=\"Notpla Film, a flexible film made from seaweed, is used here as a polybag for a T-shirt. \" class=\"wp-image-124887\" width=\"587\" height=\"587\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-2.jpg 960w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-2-300x300.jpg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-2-150x150.jpg 150w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-2-768x768.jpg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2023\/03\/0x0-2-270x270.jpg 270w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><figcaption>Notpla Film, a flexible film made from seaweed, is used here as a polybag for a T-shirt.\u00a0\u00a9 <small>Notpla\u00a0<\/small><\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe Winners of the TOM FORD Plastic Innovation Prize continue to inspire me with their commitment to innovate in order to scale marine-safe alternatives, helping to mitigate the 11 million metric tons of new plastic made from fossil fuels that enters the ocean each year,\u201d said <strong>Lucy Sumner<\/strong>, Co-founder of <strong>Lonely Whale<\/strong>. \u201cThe investment and ongoing partnership from TOM FORD BEAUTY, The Est\u00e9e Lauder Companies, and Trousdale Ventures underscores the vital need for collaboration to achieve systems change.\u201d<\/p><\/blockquote>\n\n\n\n<p>A panel of extraordinary&nbsp;<a href=\"https:\/\/plasticprize.org\/#our-judges\" target=\"_blank\" rel=\"noreferrer noopener\">Prize Judges<\/a>, informed by an esteemed group of&nbsp;<a href=\"https:\/\/plasticprize.org\/#advisory-board\" target=\"_blank\" rel=\"noreferrer noopener\">Scientific &amp; Technical Advisory Board<\/a>members, selected Sway, Zerocircle and Notpla out of the eight Finalists under consideration including&nbsp;<a href=\"https:\/\/genecis.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genecis<\/a>,&nbsp;<a href=\"https:\/\/www.kelpi.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelpi<\/a>,&nbsp;<a href=\"https:\/\/lwandabiotech.co.ke\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lwanda Biotech<\/a>,&nbsp;<a href=\"https:\/\/marea.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marea<\/a>,&nbsp;<a href=\"https:\/\/www.notpla.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Notpla<\/a>,&nbsp;<a href=\"https:\/\/www.swaythefuture.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sway<\/a>,&nbsp;<a href=\"https:\/\/www.xampla.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xampla<\/a>, and&nbsp;<a href=\"https:\/\/www.zerocircle.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zerocircle. The Judges\u2019 selection was made following a rigorous&nbsp;<\/a>nine month-long testing phase, sponsored by Nike and aligned with international standards, to ensure their materials are biologically degradable, minimize negative social and environmental impacts, meet industry performance standards, and are also cost-competitive, scalable and market-ready. The testing was led by the&nbsp;<a href=\"https:\/\/newmaterials.uga.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Materials Institute at the University of Georgia<\/a>&nbsp;and the&nbsp;<a href=\"https:\/\/www.seattleaquarium.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seattle Aquarium<\/a>.<\/p>\n\n\n\n<p>The Prize Purse, presented by Title Sponsor TOM FORD BEAUTY and The Est\u00e9e Lauder Companies, totals $1.2 million and is a combination cash prize, sponsored by the companies, and direct investments in the Prize Winners by&nbsp;<a href=\"https:\/\/trousdalevc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trousdale Ventures<\/a>, the Prize\u2019s exclusive venture capital partner. Awards were allocated to the Winners as follows: $600,000 for Sway, $250,000 for Zerocircle, and $150,000 for Notpla. A Milestone Award of $200,000 was paid out equally to all finalists in 2022.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cTOM FORD BEAUTY is thrilled to support this partnership in sustainable plastics innovation. We are honored to continue Mr. Ford\u2019s legacy and further our commitment to investing in innovation that contributes to a more sustainable future,\u201d says <strong>Guillaume Jesel, President, Global Brands, TOM FORD BEAUTY<\/strong> and Luxury Business Development.\u00a0<strong>Nancy Mahon<\/strong>, Senior Vice President, Global Corporate Citizenship and Sustainability at The Est\u00e9e Lauder Companies shared, \u201cSocial investment and environmental responsibility are core pillars of The Est\u00e9e Lauder Companies. The significance of these tenets continues to positively impact the employees and communities we work with and has helped drive our company\u2019s success.\u201d<\/p><\/blockquote>\n\n\n\n<p>Following the award of the Prize Purse, Lonely Whale will launch an Innovation Accelerator sponsored by\u202fTOM FORD BEAUTY and The Est\u00e9e Lauder Companies, designed to ensure Prize Winners achieve widespread market adoption of their innovative alternatives to traditional thin-film. Further details will be announced in June 2023.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cAs an innovation-focused investment firm in search of companies designing a brighter future, we are thrilled to join Lonely Whale as the Prize\u2019s exclusive venture capital partner to invest in the three Winners of the TOM FORD Plastic Innovation Prize,\u201d said <strong>Phillip Sarofim, founder of Trousdale Ventures<\/strong>. \u201cAccelerating access to capital for innovators like Sway, Zerocircle and Notpla is critical to scale marine-safe alternatives to single-use plastics made from fossil fuels. Our investment in the Prize recipients aims to further that cause.\u201d<\/p><\/blockquote>\n\n\n\n<p>The testing program included field testing in Caribbean waters and in-lab testing led by the New Materials Institute at the University of Georgia. The Seattle Aquarium led in situ field testing in Pacific Northwest waters and a bespoke, first-of-its-kind laboratory-based test designed to model what would happen in a marine mammal gut if the materials were ingested.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWhen it comes to protecting the future of sport and the future of our planet, Nike is about innovating, creating and scaling solutions. By joining the TOM FORD Plastic Innovation Prize as the sponsor of the Finalist material testing and part of the Early Adopter Coalition, we committed to accelerating the creation and adoption of material solutions that solve the issue of traditional thin-film plastic waste,\u201d said <strong>Liz Rodgers<\/strong>, VP of Sustainable Product for <strong>Nike<\/strong>. \u201cWe are proud to celebrate the announcement of the three Winners who underwent the vigorous material testing track led by Lonely Whale\u2019s research partners at the New Materials Institute and Seattle Aquarium and look forward to continued collaboration with this group of incredible innovators, brands and advocates that share in our ambition to raise the bar for sustainability.\u201d<\/p><\/blockquote>\n\n\n\n<p>Finalists\u2019 materials were also tested by major brands within their packaging solutions and supply chains to ensure viability as a replacement to existing non-recyclable thin-film polybags made from fossil fuels. The&nbsp;<a href=\"https:\/\/plasticprize.org\/#early-adopter-coalition\" target=\"_blank\" rel=\"noreferrer noopener\">Early Adopter Coalition<\/a>&nbsp;includes&nbsp;<a href=\"https:\/\/brand.burton.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burton<\/a>,&nbsp;<a href=\"https:\/\/www.dell.com\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Dell Technologies<\/a>,&nbsp;<a href=\"https:\/\/www.florencemarinex.com\/?msclkid=d8f9fe991570197852839a938b321cad&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=TNT%20-%20Trademark&amp;utm_term=Florence%20Marine%20X&amp;utm_content=Trademark%20-%20Brand\" target=\"_blank\" rel=\"noreferrer noopener\">Florence Marine X<\/a>,&nbsp;<a href=\"https:\/\/www.gosili.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoSili<\/a>,&nbsp;<a href=\"https:\/\/www.hp.com\/us-en\/hp-information.html\" target=\"_blank\" rel=\"noreferrer noopener\">HP Inc.<\/a>,&nbsp;<a href=\"https:\/\/www.imperialdade.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imperial Dade<\/a>,&nbsp;<a href=\"https:\/\/www.jcrew.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">J. Crew,<\/a>&nbsp;<a href=\"https:\/\/lecluboriginal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Club<\/a>,&nbsp;<a href=\"https:\/\/www.millerknoll.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MillerKnoll<\/a>,&nbsp;<a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike<\/a>,&nbsp;<a href=\"https:\/\/noahny.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noah<\/a>,&nbsp;<a href=\"https:\/\/rachelcomey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Comey<\/a>,&nbsp;<a href=\"https:\/\/www.roq.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROQ.US<\/a>,&nbsp;<a href=\"https:\/\/www.stellamccartney.com\/us\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stella McCartney<\/a>,&nbsp;<a href=\"https:\/\/www.tomford.com\/beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\">TOM FORD Beauty<\/a>,&nbsp;<a href=\"https:\/\/www.tomford.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TOM FORD International<\/a>,&nbsp;<a href=\"https:\/\/veronicabeard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veronica Beard<\/a>,&nbsp;<a href=\"https:\/\/versiontomorrow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Version Tomorrow<\/a>, and&nbsp;<a href=\"https:\/\/vuoriclothing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vuori<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cPartnering with Lonely Whale to conduct rigorous lab and field testing for the TOM FORD Plastic Innovation Prize was an important opportunity to showcase and advance the material testing standards necessary to ensure alternatives to traditional plastics are not just marketing wins, but are truly marine-safe and biologically degradable,\u201d said <strong>Jason Locklin, Ph.D. and Director, New Materials Institute at the University of Georgia<\/strong>. \u201cThe New Materials Institute was proud to play a role in blindly assessing each of the Finalists\u2019 alternative materials and I am excited to follow the winning teams\u2019 success.\u201d<\/p><\/blockquote>\n\n\n\n<p>Brands interested in joining the Early Adopter Coalition can reach out to\u00a0<a rel=\"noreferrer noopener\" href=\"mailto:INFO@PLASTICPRIZE.ORG\" target=\"_blank\">INFO@PLASTICPRIZE.ORG<\/a>\u00a0for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Additional Quotes<\/em><\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Winners<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Julia Marsh, Co-Founder &amp; CEO, Sway &#8211; First Place<\/strong>: \u201cWe\u2019re honored to receive first place recognition from the TOM FORD Plastic Innovation Prize Judges as innovators providing a viable alternative to traditional thin-film plastic. At Sway, we\u2019re working to replenish the planet from sea to soil, and, thanks to the support of the Prize, we\u2019re better positioned than ever to scale our solution for fossil fuel-based plastics to meet industry need.\u201d<\/p><p><strong>Neha Jain, Founder &amp; CEO, Zerocircle &#8211; Second Place:<\/strong> \u201cThis is a special hour for us where our team\u2019s work has been recognised globally among diverse panelists. This, however, is just the beginning and we are excited for what the future holds for us. This recognition is also a reminder of the urgent need to prioritize sustainability and environmental stewardship in all aspects of our lives.\u201d<\/p><p><strong>Pierre Paslier, Co-Founder &amp; Co-CEO, NotPLA &#8211; Third Place:<\/strong> \u201cIt is an honour to be recognised as a TOM FORD Plastic Innovation Prize winner amongst this international group of entrepreneurs developing solutions to traditional thin-film plastic. We look forward to the forthcoming innovation accelerator and expanding our impact across the market.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lonely Whale<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Wes Sechrest, CEO of RE:WILD, Lonely Whale&#8217;s Fiscal Sponsor:<\/strong> \u201cThe world must move away from fossil-fuel based plastics to protect and rewild the ocean and other ecosystems,\u201d said Wes Sechrest, CEO of Re:wild, Lonely Whale\u2019s fiscal sponsor. \u201cInnovative alternatives to single-use thin film plastic, like those developed by the winners of the TOM FORD Plastic Innovation Prize, are powerful tools in helping to address the triple crises of climate change, biodiversity loss, and human wellbeing.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Judges<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>John John Florence<\/strong>, Two-Time World Champion Surfer, Olympian, and Founder of <strong>Florence Marine X<\/strong>: \u201cGrowing up in Hawaii, the ocean has always been home and something I do not take for granted. I want to do what I can to ensure that future generations have the same opportunity I do to enjoy the ocean, which is why I decided to collaborate with Lonely Whale. The innovations from the winners of the TOM FORD Plastic Innovation Prize are a testament that we can transform the way we think about plastic that ends up in the water and the impact it has on our planet.\u201d<\/p><p><strong>Saskia van Gendt, Head of Sustainability, Rothy&#8217;s<\/strong>: \u201cWith the growing awareness of fashion\u2019s environmental impact, it\u2019s important for executives to know the science behind their business practices. The winners of the TOM FORD Plastic Innovation Prize are poised to help minimize the industry\u2019s footprint by offering biologically degradable, marine-safe alternatives to thin-film plastic polybags made from fossil fuels.\u201d<\/p><p><strong>Ellen Jackowski<\/strong>, Chief Sustainability Officer and Executive Vice President, <strong>Mastercard<\/strong>: \u201cInnovation is the root of transformation. The TOM FORD Plastic Innovation Prize not only incentivizes extraordinary, science-based innovation, it also provides a path to scale viable and truly biologically degradable alternatives to traditional thin-film plastic. This will help make sustainable options more accessible to consumers \u2013 and help protect our ocean and our planet.\u201d<\/p><p><strong>Susan Rockefeller<\/strong>, Award-Winning Documentary Filmmaker, Artist, Conservationist, <strong>Founder of Musings<\/strong>: \u201cLonely Whale\u2019s call to action through the TOM FORD Plastic Innovation Prize is a brilliant way to inspire innovators, engineers, and business leaders to lean in and commit to solutions that help create a future with clean seas. I am thrilled to celebrate the Prize Winners and eager to see the fashion industry step up and adopt their solutions at scale.\u201d<\/p><p><strong>Trudie Styler<\/strong>, Actress, Film Producer, Director, Human Rights Activist, Environmentalist, Unicef Ambassador, organic Farmer and Winemaker: \u201cWe need to build\u2014and quickly\u2014the foundation for a new mode of environmentalism. Working with Lonely Whale as a Judge of the TOM FORD Plastic Innovation Prize has been an inspiring opportunity to help bring this new vision of action to life alongside a diverse community of like-minded advocates each committed to realizing a future with clean seas.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advisory Board<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Tom Bebien, Recycling Manager, Plastic Odyssey:<\/strong> \u201cOur team at Plastic Odyssey was honored to partner in the TOM FORD Plastic Innovation Prize. We share the same goal: finding and deploying the most innovative, scientific and technical solutions to the plastic pollution crisis. We know first-hand that material solutions like these will make a real difference for our oceans and for coastal communities living on the front lines of plastic pollution. We congratulate the finalists, the grand prize winners and the entire committee for their amazing dedication to this mission.\u201d<\/p><p><strong>Oliver Campbell, Director of Procurement &amp; Packaging Engineering at Dell Technologies<\/strong>: \u201cPackaging is often an overlooked area of opportunity for sustainable innovation. The TOM FORD Plastic Innovation Prize has claimed this open space, designing a new approach to tackling our plastic problem with the support of a diverse array of stakeholders to ensure market adoption. I couldn\u2019t be more excited to celebrate the winners and look forward to continuing Dell\u2019s trials of their materials in the next phase of the program.\u201d<\/p><p><strong>Marcus Eriksen, Research Director and Co-Founder of the 5 Gyres Institute<\/strong>: \u201cWhen I co-founded The 5 Gyres Institute in 2009, microplastics were not a part of the mainstream dialogue. Today, I am pleased to see the TOM FORD Plastic Innovation Prize, powered by Lonely Whale, bring the rigor and language of science to life in order to vet solutions before they scale. As a member of the Prize Scientific &amp; Technical Advisory Board, ensuring that the alternative materials did not produce any accumulative microparticles was crucial in our review of the winning solutions.\u201c<\/p><p><strong>Andy Johnson, Purchasing Director, ROQ US<\/strong>: \u201cSolutions that can\u2019t scale won\u2019t solve our plastic problem. The winners of the TOM FORD Plastic Innovation Prize are uniquely positioned to offer environmentally safe alternatives that also meet industry expectations \u2013 easing adoption to ensure scale.\u201d<\/p><p><strong>Fabien Laurier, Scientist &amp; Technologist:<\/strong> \u201cData without design is irrelevant and design without data is greenwashing; TOM FORD Plastic Innovation Prize adeptly leveraged both design and data to identify scalable and sustainable alternatives to harmful fossil fuel plastics\u201d<\/p><p><strong>Ellie Moss, Senior Advisor, Encourage Capital:<\/strong> \u201cHaving worked in the plastic solution space for years, I have seen a number of unique business opportunities. I have been particularly inspired by the emerging solutions brought forth by the TOM FORD Plastic Innovation Prize to solve the problem of thin-film plastics made from fossil fuels. It has been an honor to participate as a member of the Scientific and Technical Advisory Board and to witness Lonely Whale\u2019s leadership, cultivating a next generation of marine-safe solutions by bringing together a diverse set of experts to vet alternatives from environmental and industry standards.\u201d<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>J.R. Siegel, Senior Director, Product Innovation, Higg:<\/strong> \u201cIndustry has a critical role to play in realizing a future with clean seas and the TOM FORD Plastic Innovation Prize, powered by Lonely Whale, has set a new standard for radical collaboration \u2014 bringing together rigorous environmental reviews, including innovative test methods, business model analysis, and real-world pilot testing with leading brands to source and assess solutions that could scale to meet the size of our plastic problem.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testing Partners<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Shawn Larson, Senior Manager of Conservation Research, Seattle Aquarium<\/strong>: \u201cOur Clean Seas research team was thrilled to work with the TOM FORD Plastic Innovation Prize on developing a novel whale gut simulation to test what would happen if the Finalists\u2019 alternative materials were consumed by a marine mammal. We look forward to sharing our forthcoming peer reviewed paper that will outline the research conducted in consultation with Lonely Whale to help advance the protocols for testing plastic\u2019s impact on marine life.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About TOM FORD&nbsp;<\/strong><\/h3>\n\n\n\n<p>Tom Ford was born in Austin, Texas prior to moving to New York City and Paris to study design. In 1990, Ford joined Gucci as the company\u2019s chief womenswear designer before becoming Creative Director in 1994, ultimately becoming vice chairman. Under Ford\u2019s leadership, Gucci became one of the largest and most profitable luxury brands in the world, with sales increasing from 230 million dollars in&nbsp; 1994 to 3 billion dollars in 2003. Ford resigned from his post in 2004 and announced the creation of TOM FORD in April 2005. Today, the brand offers a complete collection of Menswear, Womenswear, Accessories, Eyewear, Beauty and most recently Underwear and Timepieces. Presently there are over 100 freestanding TOM&nbsp; FORD stores and shop-in-shops in locations around the world. In addition to his achievements within the fashion industry, Ford is also an award-winning screenwriter, producer, and film director. Tom Ford has redefined luxury. He is a&nbsp; visionary and his success has been recognized by a number of international awards,&nbsp; highlighted by winning seven Council of Fashion Designers of America (CFDA)&nbsp; Awards, including their prestigious Geoffrey Beene Lifetime Achievement Award in&nbsp; 2014 and The Menswear Designer of the Year in 2015. In 2019, Mr. Ford took over as&nbsp; Chairman of the CFDA. Ford currently lives in Los Angeles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About The Est\u00e9e Lauder Companies Inc.<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.elcompanies.com%2F&amp;esheet=52970295&amp;newsitemid=20221115006456&amp;lan=en-US&amp;anchor=The+Est%26eacute%3Be+Lauder+Companies+Inc&amp;index=1&amp;md5=905fade00baa51b6b7979457944eebf0\">The Est\u00e9e Lauder Companies Inc<\/a>. is one of the world\u2019s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Lab Series, Origins, M\u00b7A\u00b7C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About TOM FORD BEAUTY<\/strong><\/h3>\n\n\n\n<p>Founded in 2006, TOM FORD BEAUTY is a covetable collection of fragrances and cosmetics, shaped with Tom Ford\u2019s singular vision of modern glamour and crafted with the ultimate in quality and luxury. Sold in more than 115 countries, the brand includes signature fragrances such as Tom Ford Black Orchid and Tom Ford Ombr\u00e9 Leather, as well as the iconic Tom Ford Private Blend Collection. In 2011, Tom Ford Beauty entered the color category with a complete range of cosmetics designed to create, sculpt and enhance an individual\u2019s unique facial structure. Today the brand continues to redefine luxury and taste for global beauty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Trousdale Ventures<\/strong><\/h3>\n\n\n\n<p>Trousdale Ventures, LLC is a privately held investment firm led by founder and CEO Phillip Sarofim. Its portfolio of groundbreaking companies improves quality of life by fueling advances in agriculture tech, life sciences, space\/mobility, and better-for-you consumer products. Trousdale Ventures seeks to overcome barriers in the fields of health, productivity, and sustainability by democratizing wellness and accelerating innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Lonely Whale&nbsp;<\/strong><\/h3>\n\n\n\n<p>Lonely Whale is an award-winning non-profit whose mission ensures plastic waste does not find its way into the ocean. Founded in 2015 by Adrian Grenier and Lucy Sumner, Lonely Whale is fiscally sponsored by Re:wild, an organization established by a group of renowned conservation scientists and Leonardo DiCaprio to protect and restore the wild \u2013\u00a0 the most effective solution to the interconnected climate, biodiversity and human health crises.<\/p>\n\n\n\n<p>Lonely Whale has spearheaded impactful global movements resulting in: the elimination of billions of single-use plastics, including straws and water bottles, in schools, businesses and communities around the world; more than 330 products launched that are made with ocean-bound plastics through the only global network of ocean-bound plastic suppliers; and youth from&nbsp; 90 countries accelerating a dawn of new leadership \u2013 youth leadership \u2013 on ocean health. Lonely Whale\u2019s latest venture is their partnership with TOM FORD International for the launch of the TOM FORD Plastic Innovation Prize, addressing the 180 billion single-use, thin-film polybags used by the fashion industry every year.<\/p>\n\n\n\n<p>Lonely Whale\u2019s work has been recognized by Fast Company\u2019s World Changing Ideas and Most Innovative Companies, Cannes Lion Awards, The Shorty Awards, The ADDY Awards, The Webby\u2019s Anthem Awards, SEAL Awards, the inaugural P4G Circular&nbsp; Economy Award sponsored by the Danish Government, HALO Awards and the prestigious 2021 UN SDG Action Award. In 2021, Lonely Whale joined the Global Plastic&nbsp; Action Partnership (GPAP), the World Economic Forum\u2019s platform for advancing progress in the fight against plastic waste and pollution, as well as transitioning governments, businesses and society towards a sustainable, circular economy for plastics. Lonely Whale is a proud supporter of the UN Environment\u2019s #CleanSeas campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About The Green Carpet Fashion Awards<\/strong><\/h3>\n\n\n\n<p>The Green Carpet Fashion Awards (GCFA) is a one-of-a-kind event, recognizing ethical efforts in environmental and social sustainability across the global fashion industry.&nbsp; They celebrate progress, visionaries and game changers, and ultimately solutions for a fairer fashion industry.<\/p>\n\n\n\n<p>The GCFA is the only awards to honor both the handprint and footprint of fashion.&nbsp; The handprint refers to the human capital that goes into the making of fashion, and the footprint is fashion\u2019s environmental impact.&nbsp; Putting the heartbeat back into the global fashion industry, the GCFA recognizes and celebrates conscious\u202fchoices in\u202fthe supply chain,\u202ffarming practices, workers\u2019 rights, and material manufacturers, and elevates essential achievements from designers, models, and industry thought-leaders.<\/p>\n\n\n\n<p>The GCFA is co-chaired by Cate Blanchett, Quannah Chasinghorse, Viola Davis, Tom Ford, Simu Liu, and Simone Ashley.<\/p>\n\n\n\n<p>The GCFA board includes Amber Valletta, Christopher Bevans, Livia Firth, Tonne Goodman, and Bethann Hardison.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winners of the\u00a0TOM FORD Plastic Innovation Prize, the global competition powered by nonprofit\u00a0Lonely Whale\u00a0to source and scale marine-safe and biologically degradable alternatives to traditional thin-film plastic made from fossil fuels, were announced today at the\u00a0Green Carpet Fashion Awards\u00a0(GCFA) by Prize founder, Tom Ford, during his acceptance speech for The GCFA Visionary Honor. The $1.2 million [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Prize was awarded to three Winners of global competition sourcing and scaling biologically based and degradable alternatives to traditional thin-film plastic made from fossil fuels","footnotes":""},"categories":[5572],"tags":[7190,5838,5847,14928,7105,13283,15271,5528],"supplier":[7055,21965,12718,21970,21964,20123,17289,16080,21966,21963,21969,20131,21967,20128,15824,20124,21968,3749,20129],"class_list":["post-124867","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-algae","tag-bioeconomy","tag-bioplastics","tag-fashion","tag-packaging","tag-seaweed","tag-singleuseplastics","tag-sustainability","supplier-5-gyres-institute","supplier-dell-technologies","supplier-eco-age-ltd","supplier-florence-marine-x-europe","supplier-higg","supplier-lonely-whale","supplier-mastercard","supplier-notpla","supplier-plastic-odyssey","supplier-rewild","supplier-rothys","supplier-seattle-aquarium","supplier-susan-rockefeller","supplier-sway","supplier-the-estee-lauder-companies-inc","supplier-tom-ford","supplier-trudie-styler","supplier-university-of-georgia","supplier-zerocircle"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/124867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=124867"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/124867\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=124867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=124867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=124867"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=124867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}