{"id":123407,"date":"2023-03-02T07:35:00","date_gmt":"2023-03-02T06:35:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=123407"},"modified":"2023-02-27T12:42:03","modified_gmt":"2023-02-27T11:42:03","slug":"lenzing-and-nfw-partner-to-provide-sustainable-leather-alternatives-for-fashion","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/lenzing-and-nfw-partner-to-provide-sustainable-leather-alternatives-for-fashion\/","title":{"rendered":"Lenzing and NFW partner to provide sustainable leather alternatives for fashion"},"content":{"rendered":"\n

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MIRUM\u00ae \u00a9 Lenzing<\/figcaption><\/figure><\/div>\n\n\n\n
  • Lenzing and NFW will offer a first look into a new sustainable leather alternative, by showcasing their \u2018MIRUM\u00ae x TENCEL\u2122\u2019 collaboration at LINEAPELLE 2023<\/strong><\/li>
  • The new MIRUM\u00ae material with TENCEL\u2122 fibers is completely free from plastic and fully traceable from material to finished product<\/strong><\/li><\/ul>\n\n\n\n

    Lenzing has teamed up with NFW (Natural Fiber Welding Inc.) to offer TENCEL\u2122 branded fibers as another backer option for NFW\u2019s patented plant-based technology, MIRUM\u00ae. The MIRUM\u00ae x TENCEL\u2122 collaboration will be showcased for the first time in Milan, Italy during the international leather fair, LINEAPELLE, which will take place on 21st<\/sup>\u00a0\u2013 23rd<\/sup>\u00a0February 2023 in Milan, Italy.<\/strong><\/p>\n\n\n\n

    MIRUM\u00ae is a categorically unique material class, perfect for luxury accessories, fashion, footwear, automotive, and home goods. TENCEL\u2122 Lyocell and Modal fibers are derived from sustainable wood sources and produced using environmentally responsible processes. The fibers are identifiable, verifiable and traceable through Lenzing\u2019s Fiber Identification technology which enables a physical identification of fiber origin at different stages of production. This enables full traceability of the fiber materials used during the production process, be it on a piece of fabric or finished product, like garments or footwear. Completely free from plastic, MIRUM\u00ae is made from natural rubber, plant and mineral pigments, plant-based oils and waxes, and an all-natural fabric backing. Each MIRUM\u00ae recipe is unique, but the commitment to using only natural ingredients is unchanging. Instead of relying on PU binders, a characteristic of most leather alternatives, MIRUM\u00ae uses natural rubber and plant oils for binding.<\/p>\n\n\n\n

    NFW\u2019s unique approach incorporates a diversity of natural ingredients like biobased charcoal, clay, cork powder, rice hulls, coconut fibers, recycled denim or seaweed to develop color or add visual interest. At the end of its life cycle, products made with MIRUM\u00ae can be recycled into new MIRUM\u00ae or ground up and returned to the earth, while TENCEL\u2122 fibers are compostable and biodegradable, enabling complete circularity of finished products. The collaboration creates a uniquely sustainable alternative for leather applications as both TENCEL\u2122 fibers and MIRUM\u00ae are versatile enough to be used in multiple applications.<\/p>\n\n\n\n

    \u201cAt NFW, we believe that plant matter is the only material that can scale to replace plastic. Since its inception, MIRUM\u00ae has been engineered to benefit our planet. By adding fabrics made of TENCEL\u2122 to MIRUM\u00ae, we can enhance material transparency and traceability, while guaranteeing comfort and great hand feel on the skin. We are thrilled to join hands with the TENCEL\u2122 brand and we will continue creating greener alternatives for the fashion industry,\u201d said Oihana Elizalde, Vice President and General Manager of MIRUM\u00ae at NFW<\/strong>. <\/p><\/blockquote>\n\n\n\n

    One of the best examples of the collaboration is the Allbirds Plant Pacer, which released last fall. The shoe\u2019s upper is made with MIRUM\u00ae lined with TENCEL\u2122.<\/p>\n\n\n\n

    MIRUM\u00ae is an ideal option for designers and brands looking to reduce their environmental footprint and expand their creative palettes. TENCEL\u2122 fibers are soft and pleasant on the skin, with outstanding moisture management. Adding backer material made of TENCEL\u2122 fibers to MIRUM\u00ae not only creates a truly sustainable option but also one that enhances the comfort level of products made from leather alternatives.<\/p>\n\n\n\n

    \u201cThis partnership is a perfect example of how the combination of our sustainable TENCEL\u2122 fibers and innovative materials like MIRUM\u00ae can go beyond traditional textiles. With innovation at heart, there are infinite possibilities for application of the new material. TENCEL\u2122 fibers used as backer not only increase the level of transparency and traceability of MIRUM\u00ae, but also enhance comfort \u2013 and with a very low carbon footprint. We are confident that the versatile material will be loved by supply chain partners and brands across footwear, fashion apparel, accessories, furniture, and even automotive industries,\u201d said Birgit Schnetzlinger, Head of Business Development Functional Wear and Footwear, Global Textiles Business at Lenzing AG<\/strong>.<\/p><\/blockquote>\n\n\n\n

    Both Lenzing and NFW will be showcasing their products at LINEAPELLE 2023. Stop by Hall 9, booth H02 to see the new MIRUM\u00ae material backed with TENCEL\u2122 fibers on display, including the Allbirds Plant Pacer. The product is commercially available now globallyand the \u2018MIRUM\u00ae x TENCEL\u2122\u2019 leather alternative product will be added to Lenzing\u2019s E-Branding Service this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Lenzing and NFW will offer a first look into a new sustainable leather alternative, by showcasing their \u2018MIRUM\u00ae x TENCEL\u2122\u2019 collaboration at LINEAPELLE 2023 The new MIRUM\u00ae material with TENCEL\u2122 fibers is completely free from plastic and fully traceable from material to finished product Lenzing has teamed up with NFW (Natural Fiber Welding Inc.) to […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The plant-based MIRUM\u00ae is a categorically unique material class, perfect for luxury accessories, fashion, footwear, automotive, and home goods","footnotes":""},"categories":[5572],"tags":[11270,5838,6406,14928,17005,12468],"supplier":[304,18252],"class_list":["post-123407","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-biodegradability","tag-bioeconomy","tag-environment","tag-fashion","tag-furleather","tag-textiles","supplier-lenzing-gruppe","supplier-natural-fiber-welding-inc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/123407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=123407"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/123407\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=123407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=123407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=123407"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=123407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}