{"id":121651,"date":"2023-01-31T07:05:00","date_gmt":"2023-01-31T06:05:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=121651"},"modified":"2023-01-27T12:32:59","modified_gmt":"2023-01-27T11:32:59","slug":"heiq-aeoniq-turns-into-a-piece-of-garment-for-the-first-time-by-hugo-boss-2","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/heiq-aeoniq-turns-into-a-piece-of-garment-for-the-first-time-by-hugo-boss-2\/","title":{"rendered":"HeiQ AeoniQ\u2122 turns into a piece of garment for the first time by HUGO BOSS"},"content":{"rendered":"\n\n\n
\"BOSS
BOSS X HEIQ AEONIQ\u2122 SEAMLESS POLO SHIRT \u00a9 HUGO BOSS<\/figcaption><\/figure><\/div>\n\n\n\n

HeiQ announces that the German premium fashion company HUGO BOSS reveals the first product made with HeiQ AeoniQ<\/a>\u2122 fiber \u2013 a seamless high-performance Polo Shirt.<\/strong><\/p>\n\n\n\n

With that, the company marks a milestone within the partnership that will enable the replacement of synthetic fibers to reduce their impact on the planet.  The product is crafted with 87% HeiQ AeoniQ\u2122, a revolutionary cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.<\/p>\n\n\n\n

This new style is part of the BOSS Green collection line, designed for urban environments with BOSS\u2019 renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.<\/p>\n\n\n\n

The first Innovation drop of the Polo Shirt is available in limited quantities in the global eCom of HUGO BOSS: https:\/\/www.boss.com\/boss-heiq-aeoniq-polo-shirt-for-him<\/a><\/p>\n\n\n\n

For Carlo Centonze, HeiQ CEO,<\/strong> \u201cthis first drop by HUGO BOSS makes the dream of replacing polyester for a more sustainable alternative tangible while keeping all the features that made synthetic fibers so widespread. Until today we called HeiQ AeoniQ\u2122 a project. From now on it is a brand that delivers the promise of sustainability and true circularity for the benefit of the Planet.\u201d<\/p><\/blockquote>\n\n\n\n

For HUGO BOSS, the exciting partnership with HeiQ represents yet another important milestone on its journey towards becoming the leading premium tech-driven fashion platform worldwide. Consistent with their bold mission statement \u2018We Love Fashion, We Change Fashion,\u2019 this game-changing technology will enable HUGO BOSS to further push innovation and sustainability across their brands\u2019 offerings, thereby driving measurable impact for the environment and society alike.<\/p>\n\n\n\n

Textile industry change starts here<\/strong><\/h3>\n\n\n\n

HeiQ AeoniQ\u2122 is a more sustainable, circular, and closed-loop cellulosic textile yarn.<\/p>\n\n\n\n

Fabrics made from this high-performance yarn are on par with conventional fabrics like polyester and nylon due to the yarn\u2019s tensile strength, elasticity, and abrasion resistance.<\/p>\n\n\n\n

At the same time, they also demonstrate a significantly better environmental footprint. Whereas polyester and nylon fibers are produced from non-renewable fossil fuels, making the textile industry the second-largest global polluter, HeiQ AeoniQ\u2122 yarn is made from cellulose, a renewable raw material that enables the transformation of a whole sector.<\/p>\n\n\n\n

Widespread implementation of HeiQ AeoniQ\u2122 can help decarbonize the atmosphere, prevent further microplastic pollution in water and preserve agricultural land.<\/p>\n","protected":false},"excerpt":{"rendered":"

HeiQ announces that the German premium fashion company HUGO BOSS reveals the first product made with HeiQ AeoniQ\u2122 fiber \u2013 a seamless high-performance Polo Shirt. With that, the company marks a milestone within the partnership that will enable the replacement of synthetic fibers to reduce their impact on the planet.  The product is crafted with 87% […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"HUGO BOSS reveals the first Polo Shirt replacing 87% polyester with HeiQ AeoniQ\u2122 fiber","footnotes":""},"categories":[5572],"tags":[5838,13702,10416,13444,14928,15461,11323,15212,12468,15004,19270],"supplier":[19875,19874],"class_list":["post-121651","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-cellulosics","tag-circulareconomy","tag-fabrics","tag-fashion","tag-garment","tag-naturalfibers","tag-polyester","tag-textiles","tag-woodpulp","tag-yarn","supplier-heiq-aeoniq-lcc","supplier-hugo-boss"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/121651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=121651"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/121651\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=121651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=121651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=121651"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=121651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}