{"id":120646,"date":"2023-01-11T07:20:00","date_gmt":"2023-01-11T06:20:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=120646"},"modified":"2023-01-06T10:52:32","modified_gmt":"2023-01-06T09:52:32","slug":"ca-teams-up-with-circular-bioeconomy-start-up-traceless-materials-to-replace-plastic-hooks","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/ca-teams-up-with-circular-bioeconomy-start-up-traceless-materials-to-replace-plastic-hooks\/","title":{"rendered":"C&#038;A teams up with circular bioeconomy start-up traceless materials to replace plastic hooks"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.c-and-a.com\/uk\/en\/corporate\/fileadmin\/user_upload\/_processed_\/c\/c\/csm_traceless-hooks-CandA-in-store_WEB_507789dee8.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C&amp;A and&nbsp;<em>traceless materials<\/em>&nbsp;join forces to reduce plastics in packaging.<\/strong><\/li><li><strong>Start-up develops advanced biodegradable plastic alternatives from agricultural waste products.<\/strong><\/li><li><strong>During a pilot phase over the upcoming months, C&amp;A will introduce the hooks made by&nbsp;<em>traceless<\/em>&nbsp;to its store in Hamburg Altona.<\/strong><\/li><\/ul>\n\n\n\n<p><strong>From today, European retailer C&amp;A and circular bioeconomy start-up\u00a0<em>traceless materials<\/em>\u00a0are joining forces to reduce the use of conventional plastics in fashion packaging. During a pilot phase, single-use hooks in C&amp;A\u2019s store in Hamburg Altona will be replaced by hooks produced from\u00a0<em>traceless<sup>\u00ae<\/sup><\/em>. These hooks are an advanced biodegradable plastic alternative derived from agricultural plant waste and designed for the biological cycle.<\/strong><\/p>\n\n\n\n<p>Every year, around 8-10 billion plastic clothes hangers are produced globally. Due to their small size, single-use plastic hooks that are usually used for socks and underwear pose challenges for recycling. This is exactly where&nbsp;<em>traceless materials<\/em>\u2019 bio-circular solution comes in. Even though&nbsp;<em>traceless<sup>\u00ae<\/sup><\/em>&nbsp;looks and feels like plastic, it is made entirely from plant residues and is plastic-free. It is naturally compostable and saves up to 95% of the carbon emissions that would otherwise be generated by the production and disposal of conventional plastics. By attaching the&nbsp;<em>traceless<sup>\u00ae<\/sup><\/em><sup>&nbsp;<\/sup>hooks to C&amp;A\u2019s portfolio, both companies are set to make a lasting impact on the industry.<\/p>\n\n\n\n<p>The pilot phase with&nbsp;<em>traceless materials<\/em>&nbsp;fits in with C&amp;A\u2019s recent circularity initiatives, including Cradle to Cradle Certified<sup>\u00ae<\/sup>&nbsp;product innovations and collaboration with material sciences company Recover\u2122. With these projects, C&amp;A is underpinning its role as a leading innovative player in the textile sector and is taking a significant step in meeting the goals of its 2028 Global Sustainability Strategy through the far-reaching reduction of single-use plastics. To uphold its responsibility, C&amp;A is raising awareness of the environmentally harmful impact of single-use plastic by positioning the launch of the cooperation with the utmost prominence, for example on a specific project website and on railcards in the store.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u2018\u2019Our collaboration with\u00a0<em>traceless<\/em>\u00a0is an important step on our way to reaching our ambitious goal of replacing consumer facing single-used plastics in our stores with sustainable alternatives by 2028,\u201d said <strong>Aleix Busquets Gonzalez, Head of Global Sustainability at C&amp;A<\/strong>.<\/p><p>\u201cFor us at\u00a0<em>traceless<\/em>, this small hook means a big step forward: it is the first pilot product to hit the shelves made from our bio-circular material innovation! After many months of development time, our whole team is incredibly proud of this achievement,\u201d says <strong>Anne Lamp, CEO &amp; Co-Founder at traceless materials<\/strong>.<\/p><\/blockquote>\n\n\n\n<p>Further information is provided on a dedicated&nbsp;<a href=\"https:\/\/www.traceless.eu\/cooperation-project-c-and-a\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About C&amp;A<\/strong><\/h3>\n\n\n\n<p>With over 1,300 stores in 17 European countries and more than 25,000 employees, C&amp;A is one of Europe\u2019s leading fashion retailers. Every day, C&amp;A welcomes millions of visitors to its stores in Europe and to its online shop. C&amp;A offers quality and long-lasting fashion at affordable prices for all. For further information, please visit our&nbsp;<a href=\"https:\/\/www.c-and-a.com\/uk\/en\/corporate\/company\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About traceless<\/strong><\/h3>\n\n\n\n<p>The circular bioeconomy startup traceless materials has developed the technology to turn plant leftovers into a novel, holistically sustainable plastic alternative. Founded 2020 in Hamburg, the team is currently working on first pilot products made from their material innovation traceless<sup>\u00ae<\/sup>, and in parallel is scaling up their production capacities.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&amp;A and&nbsp;traceless materials&nbsp;join forces to reduce plastics in packaging. Start-up develops advanced biodegradable plastic alternatives from agricultural waste products. During a pilot phase over the upcoming months, C&amp;A will introduce the hooks made by&nbsp;traceless&nbsp;to its store in Hamburg Altona. From today, European retailer C&amp;A and circular bioeconomy start-up\u00a0traceless materials\u00a0are joining forces to reduce the use [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The pilot phase with traceless materials fits in with C&A\u2019s recent circularity initiatives, including Cradle to Cradle Certified\u00ae product innovations and collaboration with material sciences company Recover\u2122","footnotes":""},"categories":[5572],"tags":[11270,5838,5847,10416,14928],"supplier":[21576,19376,18403],"class_list":["post-120646","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-biodegradability","tag-bioeconomy","tag-bioplastics","tag-circulareconomy","tag-fashion","supplier-ca-retail-gmbh","supplier-recover","supplier-traceless-materials-gmbh"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/120646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=120646"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/120646\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=120646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=120646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=120646"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=120646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}