{"id":117903,"date":"2022-11-04T07:29:00","date_gmt":"2022-11-04T06:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=117903"},"modified":"2022-10-31T11:42:27","modified_gmt":"2022-10-31T10:42:27","slug":"the-future-of-tencel-from-linear-to-circular","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/the-future-of-tencel-from-linear-to-circular\/","title":{"rendered":"The future of TENCEL\u2122: from linear to circular"},"content":{"rendered":"\n

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As we step into the next 30 years of the TENCEL\u2122 brand, it is time to take a deeper look at what more can be done to support the development of a more sustainable textile industry. For the last 30 years, the TENCEL\u2122 brand has been pioneering the innovation of the textile industry<\/a>. What\u2019s next for a better future? The answer lies in circularity, a core focus of the TENCEL\u2122 brand. <\/strong><\/p>\n\n\n\n

The TENCEL\u2122 brand embeds different elements of the circular economy in its business model, practices, and innovation. TENCEL\u2122 branded fibers are made from renewable raw material wood, which is sourced from sustainably managed forests and plantations<\/a>. The fibers are compostable and biodegrade at the end of their use. Thus, the material loop closes and aligns with the biological cycle, forming natural circularity. <\/p>\n\n\n\n

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\u201cOver the years, we have been driving the industry towards a fully-fledged circular economy by striving to give waste a new life in all aspects of our core business. We co-develop circular solutions to close loops wherever possible. This includes circular innovations like our REFIBRA\u2122 technology<\/a> which adds up to 30% of cotton pulp from upcycled cotton scraps from garment production with wood pulp to produce TENCEL\u2122 branded lyocell fibers,\u201d said Krishna Manda, Vice President of Corporate Sustainability, Lenzing Group<\/strong>. \u201cCarbon-zero TENCEL\u2122 lyocell fibers with REFIBRA\u2122 technology were also launched in 2021 to enhance the sustainability of the fibers even further.\u201d <\/p><\/blockquote>\n\n\n\n

The TENCEL\u2122 brand also collaborates with partners who value waste management as the heart of an effective circular economy. Inspiring and pushing the boundaries of innovation in circularity across the industry value chain, in 2021, TENCEL\u2122 introduced the new TENCEL\u2122 Limited Edition initiative, where TENCEL\u2122 branded fibers were reinvented using unconventional sustainable raw materials, like orange peel<\/a>. The new fiber, transformed into fabrics, were presented to the market in October 2021.<\/p>\n\n\n\n

Long-term partner of the TENCEL\u2122 brand, Orta, a T\u00fcrkiye-based company which transformed from a spinning and weaving company to a denim manufacturer, also applauds the circular solutions offered by the TENCEL\u2122 brand. <\/p>\n\n\n\n

\u201cAt Orta, we have been committed to creating a better ecosystem by sharing resources, knowledge and information and for years we have built collaborations with our suppliers for the scope. TENCEL\u2122 has been a great partner for us on this journey, and we value the role TENCEL\u2122 plays in closing the loop,\u201d says Sedef Uncu Ak\u0131, Director at Orta. \u201c<\/strong>The brand also provides full transparency and traceability<\/a> in addition to offering good quality, natural-based high-performance fiber products with credible sources and circular solutions.\u201d<\/p><\/blockquote>\n\n\n\n

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