{"id":115333,"date":"2022-09-13T07:23:00","date_gmt":"2022-09-13T05:23:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=115333"},"modified":"2022-09-08T15:56:42","modified_gmt":"2022-09-08T13:56:42","slug":"green-shape-label-for-sustainable-outdoor-products-on-the-road-to-success","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/green-shape-label-for-sustainable-outdoor-products-on-the-road-to-success\/","title":{"rendered":"Green Shape Label for Sustainable Outdoor Products on the Road to Success"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Top-class external Green Shape advisory council established&nbsp;<\/strong><\/li><li><strong>Next goal: external accreditation of the standard&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p><strong>VAUDE&#8217;s own Green Shape standard for environmentally friendly outdoor products has achieved another milestone: An external advisory council consisting of six well-known experts will provide technical advice to the outdoor company on all Green Shape topics, effective immediately. These topics will ensure that the criteria will continue to be developed on the highest level and meet the strictest specifications in the textile industry. In the next step, Green Shape should receive external accreditation.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x-1024x1024.jpg\" alt=\"The image (collage) shows the Green Shape Advisory Board with the following experts: Upper row: Anna Rodewald \/ GreenroomVoice, Marco Weichert \/ Weichert Agencies; Fabian Nendza \/ Globetrotter; Lower row: Dr. Maximilian Hempel \/ Deutsche Bundesstiftung Umwelt; Prof. Dr. Martin F\u00fchr \/ Hochschule Darmstadt, photo credits: J\u00fcrgen Mai, Rebecca Tauer \/ WWF\" class=\"wp-image-115347\" width=\"676\" height=\"676\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x-1024x1024.jpg 1024w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x-300x300.jpg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x-150x150.jpg 150w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x-768x768.jpg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x-270x270.jpg 270w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/2022_07_Green_Shape_Beirat-1-1_1280x1280@2x.jpg 1080w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><figcaption>The image (collage) shows the Green Shape Advisory Board with the following experts:&nbsp;Upper row: Anna Rodewald \/ GreenroomVoice, Marco Weichert \/ Weichert Agencies; Fabian Nendza \/ Globetrotter; Lower row: Dr. Maximilian Hempel \/ Deutsche Bundesstiftung Umwelt; Prof. Dr. Martin F\u00fchr \/ Hochschule Darmstadt, photo credits: J\u00fcrgen Mai, Rebecca Tauer \/ WWF, photo credits: Marlena Waldthausen \/ WWF<\/figcaption><\/figure><\/div>\n\n\n\n<p>A lot has happened since VAUDE introduced its own Green Shape label for sustainable textiles in 2010. The percentage of VAUDE Green Shape products continues to increase and today includes the majority of all products. The strict requirements have been tightened continuously and expanded across the entire product life cycle. Thus, for example, checking repairability was introduced as another criterion. The latest Green Shape version includes numerous updates, which have taken effect starting with the 2022 summer collection. In addition to tightening the certificates for suppliers and materials approved for Green Shape, now every Green Shape product must consist of more than 50% recycled or bio-based materials. These requirements are part of VAUDE&#8217;s ambitious climate goals, which prescribe a significant reduction of CO<sub>2<\/sub> emissions in the supply chain.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280-683x1024.jpg\" alt=\"Hilke Patzwall, VAUDE CSR manager\" class=\"wp-image-115348\" width=\"171\" height=\"256\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280-683x1024.jpg 683w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280-200x300.jpg 200w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280-100x150.jpg 100w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280-768x1151.jpg 768w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280-180x270.jpg 180w, https:\/\/renewable-carbon.eu\/news\/media\/2022\/09\/Patzwall_Hilke_3-1_1280x1280.jpg 854w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/><figcaption>Hilke Patzwall, VAUDE CSR manager<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGreen Shape is one of the central building blocks along our path to reducing the ecological footprint of our products even more. That&#8217;s why we keep raising the bar and we place great value on external, independent assessment,\u201d explains <strong>Hilke Patzwall, VAUDE CSR manager<\/strong>.&nbsp;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>External Green Shape advisory council secures independent expertise&nbsp;<\/strong><\/h3>\n\n\n\n<p>In order to further reinforce the objectivity and credibility of Green Shape, now an advisory council of six independent experts has been established, one that will incorporate its sound technical knowledge in the areas of environmental protection, science, supply chain, customers (retail and consumers), publicity\/civil society): Anna Rodewald (GreenroomVoice), Fabian Nendza (Frilufts Retail Europe AB and Globetrotter Ausr\u00fcstung), Marco Weichert (Weichert Agencies), Prof. Dr. Martin F\u00fchr (Darmstadt University of Applied Sciences), Dr. Maximilian Hempel (Deutsche Bundesstiftung Umwelt DBU), and Rebecca Tauer (WWF Deutschland). Thus, the committee represents all important stakeholder groups involved with sustainable outdoor products. In regular technical reviews, the advisory council will focus on the criteria, processes, and procedure of Green Shape and ensure that the standard continues to develop on the highest level.<\/p>\n\n\n\n<p>The first meeting of the Green Shape advisory council with VAUDE \u2013 Antje von Dewitz (Managing Director), Uwe Gottschalk (Products Manager), Jan Lorch (Sales &amp; CSR Manager), and Hilke Patzwall (Sustainability Manager) \u2013 has already been held. Here, initial content discussions were on the agenda. \u201cIt was a very productive and sound discussion. We are looking forward to further cooperation with this group of experts, who \u2013 just as we are \u2013 are driven to change something, confront challenges, and find innovative solutions for the future,\u201d says Hilke Patzwall.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>External standard-setter<\/strong><\/h3>\n\n\n\n<p>In order to increase the credibility of Green Shape not just technically and in terms of its content, but also with regard to its structure, the company Arqum, Gesellschaft f\u00fcr Arbeitssicherheits-, Qualit\u00e4ts- und Umweltmanagement mbH, will assume the role of the standard-setter effective immediately \u2013 independently of VAUDE. This guarantees that VAUDE does not simultaneously set and use the processes and criteria of the Green Shape standard; instead, the roles are clearly separated. This creates independence and increases the credibility of the standard.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumers trust the company&#8217;s own seals<\/strong><\/h3>\n\n\n\n<p>Ever more consumers are placing value on shopping responsibly. At the same time \u2013 especially the young Generation Z \u2013 they expect that companies assume responsibility and provide proof of this as well (according to the 2021 \u201cMeaningful Brands\u201d survey). Accordingly, sustainability seals are becoming more important since they provide orientation and are often also relevant for purchasing decisions. This also shows that consumers have a great deal of trust in a company&#8217;s own labels such as Green Shape. 85% believe that a company&#8217;s own seal is at least as credible or much more credible than other seals (these results come from a representative data collection by Appinio at the request of Vaude, collected in June 2022). \u201cThis is a wonderful confirmation of our commitment and also reflects what we are hearing from the retail sector,\u201d says Hilke Patzwall.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Green Shape&nbsp;<\/strong><\/h3>\n\n\n\n<p>Green Shape is VAUDE&#8217;s own standard for sustainable outdoor products, which was introduced in 2010, since at that time there was no comprehensive, strict rating system for textiles. Green Shape stands for functional, environmentally friendly products made from sustainable materials and with fair production methods. The strict criteria are checked on an ongoing basis and include the entire life cycle, from design of the products to the manufacturing of the materials, production, use, maintenance, and repair, on through to recycling.&nbsp;<\/p>\n\n\n\n<p><strong>Read about the exciting Green Shape success story with its challenges, turbulences, and milestones in our blog: <a href=\"https:\/\/experience.vaude.com\/our-green-shape-environmental-standard-a-success-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/experience.vaude.com\/our-green-shape-environmental-standard-a-success-story\/<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>For additional facts and insights into Green Shape, read our sustainability report:&nbsp; <a href=\"https:\/\/csr-report.vaude.com\/gri-en\/product\/greenshape-concept.php\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/csr-report.vaude.com\/gri-en\/product\/greenshape-concept.php<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top-class external Green Shape advisory council established&nbsp; Next goal: external accreditation of the standard&nbsp; VAUDE&#8217;s own Green Shape standard for environmentally friendly outdoor products has achieved another milestone: An external advisory council consisting of six well-known experts will provide technical advice to the outdoor company on all Green Shape topics, effective immediately. These topics will [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"VAUDE increases its credibility and independence","footnotes":""},"categories":[5572,17143],"tags":[10416,6406,10453,12468],"supplier":[13610],"class_list":["post-115333","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-circulareconomy","tag-environment","tag-recycling","tag-textiles","supplier-vaude"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/115333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=115333"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/115333\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=115333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=115333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=115333"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=115333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}