{"id":113190,"date":"2022-07-27T07:38:00","date_gmt":"2022-07-27T05:38:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=113190"},"modified":"2022-07-21T16:25:40","modified_gmt":"2022-07-21T14:25:40","slug":"beiersdorf-launches-worlds-first-cosmetic-product-with-recycled-co2","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/beiersdorf-launches-worlds-first-cosmetic-product-with-recycled-co2\/","title":{"rendered":"Beiersdorf launches world\u2019s first cosmetic product with recycled CO2"},"content":{"rendered":"\n

<\/h2>\n\n\n\n\n\n
\"NIVEA
NIVEA MEN \u201cClimate Care\u201d Moisturizer Limited Edition in Germany as of July 2022<\/figcaption><\/figure><\/div>\n\n\n\n

Carbon dioxide and skin care: These are two worlds that could hardly be more different at first glance. With the innovative NIVEA MEN \u201cClimate Care Moisturizer\u201d, which is on shelf now, Beiersdorf demonstrates again that it is possible to benefit both the skin and the environment. NIVEA MEN is the first manufacturer of skin care products to use an ingredient derived from recycled CO2<\/sub>. <\/strong><\/p>\n\n\n\n

In this interview, Dr. Manuela K\u00f6hler, Chief Scientist Feedstock & Formula Science, and Jennifer Williams, Global Brand Manager Sustainability, talk about the project.<\/p>\n\n\n\n

Recycled CO2 is already used in some industrial products such as packaging. NIVEA MEN is now breaking new ground and using ethanol based on the so-called CCU technology (see info box below) in a moisturizer. How and when did the idea arise?<\/h3>\n\n\n\n
\"\"
Dr. Manuela K\u00f6hler, Chief Scientist Feedstock & Formula Science<\/figcaption><\/figure><\/div>\n\n\n\n

Manuela K\u00f6hler: <\/strong>We had already been working on the project in an interdisciplinary team for a few years. The starting point was the important question of how we can further advance our responsible use of resources. In other words, where do raw materials originate \u2013 and where do they go? It quickly became clear to us that there is no way around CO2<\/sub> as a \u201cwaste material\u201d that can be recycled into a valuable raw material. At the same time, it is obvious that we can only achieve our ambitious corporate sustainability goals if we pursue innovative approaches. This project is a flagship example.<\/p>\n\n\n\n

Where does NIVEA get its recycled ethanol?<\/h3>\n\n\n\n

Manuela K\u00f6hler<\/strong>: We did extensive research and came across a supplier called LanzaTech. The company is one of the world\u2019s leaders in gas fermentation technologies and has developed innovative ways of extracting ethanol from CO2<\/sub>. Since this ethanol is relevant for our cosmetic products, we reached out to them \u2013 and found an excellent cooperation partner.  <\/p>\n\n\n\n

Why is this project a good fit for NIVEA MEN?<\/h3>\n\n\n\n

Jennifer Williams<\/strong>: When Manuela shared the idea with us, it immediately got our attention. We know from market research how important the issue of climate protection is to NIVEA MEN consumers. More than 50% of the men worldwide actively want to reduce their carbon footprint and are interested in relevant product alternatives. Therefore: a perfect match!  <\/p>\n\n\n\n

Not being an expert, one might assume that ethanol obtained through a recycling process cannot be of such high quality. Is this true?<\/h3>\n\n\n\n

Manuela K\u00f6hler<\/strong>: Skin always comes first \u2013 in other words, skin compatibility and product safety are always our highest priority. Our aim is to offer consumers the best possible product quality, using innovative sustainable technologies such as this type of artificial photosynthesis. The recycled ethanol we use \u2013 just like conventional ethanol \u2013 has the cosmetic grade of purity and provides a light texture and refreshing skin feeling.<\/p>\n\n\n\n

One final question: How do you assess the chances that we will continue to use recycled CO2 in the future?<\/h3>\n\n\n\n
\"\"\/
Jennifer Williams, Global Brand Manager Sustainability<\/figcaption><\/figure><\/div>\n\n\n\n

Manuela K\u00f6hler<\/strong>: I am delighted that we have been able to bring this product to market with a large team of colleagues from R&D, Sustainability, Procurement and Marketing over the past few years. From my point of view, this is just the starting signal that will be followed by further developments in this direction.<\/p>\n\n\n\n

Jennifer Williams<\/strong>: I completely agree with that. We see the launch as a clear investment in the CCU technology as such. In terms of decarbonizing our environment, the CCU process is an important technology that we believe in and that we as a skin care company are the first to use for the production of cosmetic products. This is one of Beiersdorf\u2019s extensive measures under the CARE BEYOND SKIN sustainability agenda<\/a> to help address the global climate crisis and accelerate positive change.   <\/p>\n\n\n\n

Thank you both for explaining this product launch and technology to us on behalf of the whole project team.<\/strong><\/p>\n\n\n\n

CO2 \u2013 from waste to raw material<\/h3>\n\n\n\n

Three letters stand for a brilliant idea: CCU. Behind it is the Carbon Capture Utilization Process, a state-of-the-art technology to recycle CO2<\/sub> in several steps: First, carbon is collected and diverted into a bioreactor; then fermented and subsequently processed into cosmetic ethanol. Ethanol is used in numerous cosmetic products. <\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Carbon dioxide and skin care: These are two worlds that could hardly be more different at first glance. With the innovative NIVEA MEN \u201cClimate Care Moisturizer\u201d, which is on shelf now, Beiersdorf demonstrates again that it is possible to benefit both the skin and the environment. NIVEA MEN is the first manufacturer of skin care […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"In this interview, Dr. Manuela K\u00f6hler, Chief Scientist Feedstock & Formula Science, and Jennifer Williams, Global Brand Manager Sustainability, talk about the project","footnotes":""},"categories":[5571],"tags":[10744,10416,12228,7105,10743],"supplier":[7616],"class_list":["post-113190","post","type-post","status-publish","format-standard","hentry","category-co2-based","tag-carboncapture","tag-circulareconomy","tag-cosmetics","tag-packaging","tag-useco2","supplier-beiersdorf-ag"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/113190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=113190"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/113190\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=113190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=113190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=113190"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=113190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}