{"id":113075,"date":"2022-07-22T07:16:00","date_gmt":"2022-07-22T05:16:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=113075"},"modified":"2022-07-22T08:32:37","modified_gmt":"2022-07-22T06:32:37","slug":"upm-raflatac-launches-the-worlds-first-certified-label-material-to-fight-ocean-bound-plastic-pollution","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/upm-raflatac-launches-the-worlds-first-certified-label-material-to-fight-ocean-bound-plastic-pollution\/","title":{"rendered":"UPM Raflatac launches the world\u2019s first certified label material to fight ocean bound plastic pollution"},"content":{"rendered":"\n\n\n

UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as \u201cat risk of ending up in the ocean\u201d by OBPCert<\/a>. The new innovative label material is made possible by close collaboration with multiple partners in the product\u2019s value chain.<\/strong><\/p>\n\n\n\n

The world desperately needs more sustainable and commercially viable ways to recycle post-consumer plastic. The United Nations has recognized the need to recycle more post-consumer plastic and launched a new plastic pollution treaty in 2021. OBPCert has estimated that ocean bound plastic generates 80% of plastic marine litter. Today, only around 10% of plastic waste globally gets recycled, while the rest ends up at landfills, in incineration, and leakage to nature or oceans. One solution to this problem lies in creating markets for products made from ocean bound plastic.<\/p>\n\n\n\n

\u201dThe new innovative Ocean Action label material is the latest step in our beyond fossils journey. It does not only help prevent the plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop-in solution created especially for food and cosmetics end-uses as it has exactly the same performance as the current fossil-based labels,\u201d says\u00a0Eliisa Laurikainen, Business Development Manager from UPM Raflatac<\/strong>.<\/p><\/blockquote>\n\n\n\n

The Ocean Action label material is available as White and Clear Top Coated PP films with RP37, RF37, and RP74 adhesives and PET 23 PCR and glassine liners. These label materials are a perfect fit for fast-moving consumer goods (FMCG), such as household goods, personal care, packaged foods, and beverages.<\/p>\n\n\n\n

To make Ocean Action label a commercially successful product, UPM Raflatac has collaborated closely with multiple partners in the value chain. The collaboration is necessary to make circular economy a reality. At first stage HHI, a Malaysian-based plastic recycling company collects and sorts the ocean bound plastic waste with its partners. HHI has Ocean Bound Plastics certification under Zero Plastic Oceans program that ensures the responsible sourcing, proper collection and management of the ocean bound plastic waste.<\/p>\n\n\n\n

After collecting and sorting the ocean bound plastic waste, HHI uses chemical recycling to convert the waste into pyrolysis oil. The pyrolysis oil is then used by SABIC to create high-quality PP plastic granulates.<\/p>\n\n\n\n

\u201cWe are proud to offer our customers another more sustainable choice through the advanced recycling of\u00a0used plastic that could otherwise end up in our oceans and rivers. These labels containing ocean bound plastic connect with our TRUCIRCLE\u2122 program of circular solutions designed to help reduce plastic waste, mitigate fossil depletion and protect our planet,\u201d says\u00a0Lada Kurelec<\/strong>, General Manager PP, PET, PS, PVC, PU & Elastomers Businesses for Petrochemicals at SABIC<\/strong>.<\/p><\/blockquote>\n\n\n\n

After SABIC, the plastic granulates are used in the process in which the film manufacturer Taghleef Industries produces the label film that is used to produce the final label material by UPM Raflatac.<\/p>\n\n\n\n

\u201cWe are proud to be part of this initiative that represents a further step towards a more circular economy, thanks to an efficient reuse of valuable material, and is a responsible effort to preserve our environment, especially for younger generations,\u201d says\u00a0Simone Baldin<\/strong>, Business Unit Manager \u2013 Labels Europe, Taghleef Industries<\/strong>.<\/p><\/blockquote>\n\n\n\n

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\u00a9<\/strong> UPM Raflatac<\/figcaption><\/figure><\/div>\n\n\n\n

The plastic waste used in the value chain of making Ocean Action label material is certified under the Zero Plastics Oceans program, and the final label material under ISCC PLUS. The label material is produced using sustainable recycled feedstock, replacing the equivalent amount of virgin fossil resources used in the production process, using a mass balance approach, accounting for the amount of sustainable resources. These verify that the Ocean Action label material is traceable and sustainably sourced.<\/p>\n\n\n\n

About UPM Raflatac <\/strong><\/h3>\n\n\n\n

UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.7 billion (USD 1.9 billion) in 2021. UPM Raflatac is part of UPM.<\/p>\n\n\n\n

About UPM<\/strong><\/h3>\n\n\n\n

We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5\u00b0C and the science-based targets to mitigate climate change. We employ 17,000 people worldwide and our annual sales are approximately EUR 9.8 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"

UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"SABIC and UPM Raflatac announced the launch the world\u2019s first packaging label materials made from SABIC-certified circular polypropylene (PP) based on advanced recycled ocean bound plastic (OBP)","footnotes":""},"categories":[17143],"tags":[10416,6406,11575,7105,11966,10453],"supplier":[3532,21404,1979,11726,13833],"class_list":["post-113075","post","type-post","status-publish","format-standard","hentry","category-recycling","tag-circulareconomy","tag-environment","tag-marinelitter","tag-packaging","tag-plastics","tag-recycling","supplier-international-sustainability-carbon-certification-iscc","supplier-sabic-ventures-us-holdings-llc","supplier-taghleef-industries-ti","supplier-upm-corporation","supplier-upm-raflatac"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/113075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=113075"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/113075\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=113075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=113075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=113075"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=113075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}