{"id":109611,"date":"2022-05-23T07:20:00","date_gmt":"2022-05-23T05:20:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=109611"},"modified":"2022-05-17T12:44:36","modified_gmt":"2022-05-17T10:44:36","slug":"shiseido-introduces-the-first-vertical-farm-beauty-brand-ule-with-lids-made-with-sustainable-sulapac-material","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/shiseido-introduces-the-first-vertical-farm-beauty-brand-ule-with-lids-made-with-sustainable-sulapac-material\/","title":{"rendered":"Shiseido introduces the first vertical farm beauty brand Ul\u00e9 \u2013 with lids made with sustainable Sulapac material"},"content":{"rendered":"\n

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Shiseido has unveiled a new beauty brand Ul\u00e9, focused on botanical, conscious beauty. The brand grows its plant ingredients at the Ul\u00e9 Eco-Farm, near Paris, to ensure the purity of the ingredients and supply chains that are as short as possible.<\/strong><\/p>\n\n\n\n

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Lindsay Azpitarte, the creator of the brand, has worked at Shiseido for ten years and began the development of Ul\u00e9 in 2019, with Shiseido Group\u2019s support. She followed an intrapreneurial path with her project and brought in expertise from inside Shiseido to create a new, innovative brand that resonated with consumers\u2019 needs today.<\/p>\n\n\n\n

Indoor and high-tech, the vertical farm is an agricultural and technological breakthrough in terms of eco-responsibility, efficiency and safety. The technology also allows for full traceability of the plants.<\/p>\n\n\n\n

\u201cWe are the first skincare brand to create the future of botanical beauty powered by vertical farming. Here in France, we cultivate and extract ultra-potent whole plants from around the world at our proprietary Ul\u00e9 Eco-Farm. This allows us to maintain the shortest supply chain possible and lessen our environmental impact while ensuring the freshness of our plants,\u201d says Lindsay Azpitarte<\/strong>, New Brand Development Vice President from Ul\u00e9.<\/p><\/blockquote>\n\n\n\n

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Beauty with a good conscience is at the heart of Ul\u00e9. 100% of their formulas and packaging are made in France. Ul\u00e9 also minimizes its environmental impact with ultra-light bottles and ecological, bio-based lids made with materials that biodegrade without leaving permanent microplastics behind. They are made of wood chips from industrial side streams and plant-based binders, complementing Ul\u00e9\u2019s commitment to conscious beauty and harmony with nature. The texture of this composite reveals the fibers embedded within it. This unique material has been developed by the Finnish innovation startup Sulapac. All eight of Ul\u00e9\u2019s products, consisting of serums, mists and creams, have lids made with Sulapac materials. The launch of Ul\u00e9 marks the largest product range to date using Sulapac\u2019s solutions.<\/p>\n\n\n\n

\u201cUl\u00e9 and Sulapac share a deep respect for nature and a commitment to protect it while also having the ambitious goal of creating the highest quality of product for the users. Our collaboration on this project began in early 2021, and it moved very fast from initial discussions to packaging development and testing, and final approval for the spring launch. The result is a beautiful, two-color lid with Sulapac Arctic white and a custom-made green color. Also, Ul\u00e9 has utilized the Sulapac Barrier innovation. It is the world\u2019s first material for water-based products that biodegrades without leaving permanent microplastics behind,\u201d explains Dr. Suvi Haim<\/strong>i, CEO and Co-founder of Sulapac.<\/p><\/blockquote>\n\n\n\n

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In the cosmetics industry, the development of new products and their packaging is often an endeavor that can take several years. Therefore, this collaboration is a great example for companies considering new material alternatives. There are novel drop-in solution materials, like Sulapac, that enable efficient, eco-friendly packaging development. New packaging can be achieved even within a year.<\/p>\n\n\n\n

\u201cOnce there are truly eco-friendly alternatives that don\u2019t compromise on quality in the market, consumption habits are likely to become more sustainable. We need pioneers like Shiseido and Ul\u00e9 to set an example for others to follow,\u201d says Haimi<\/strong>.<\/p><\/blockquote>\n\n\n\n

Contact<\/h3>\n\n\n\n

Suvi Haimi, CEO and Co-Founder
phone: +358 44 029 1203
email: suvi.haimi@sulapac.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Shiseido has unveiled a new beauty brand Ul\u00e9, focused on botanical, conscious beauty. The brand grows its plant ingredients at the Ul\u00e9 Eco-Farm, near Paris, to ensure the purity of the ingredients and supply chains that are as short as possible. Lindsay Azpitarte, the creator of the brand, has worked at Shiseido for ten years […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Using the latest scientific technology, Ul\u00e9 produces the plants used in its skincare items in cocoon-like, protected environments to meet the plants\u2019 needs and to protect them from any contamination","footnotes":""},"categories":[5572],"tags":[11270,5838,5847,12228,7105],"supplier":[2726,13840],"class_list":["post-109611","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-biodegradability","tag-bioeconomy","tag-bioplastics","tag-cosmetics","tag-packaging","supplier-shiseido-co-ltd","supplier-sulapac"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/109611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=109611"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/109611\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=109611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=109611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=109611"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=109611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}