{"id":106405,"date":"2022-03-18T07:05:00","date_gmt":"2022-03-18T06:05:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=106405"},"modified":"2022-03-16T18:18:04","modified_gmt":"2022-03-16T17:18:04","slug":"mogu-launched-the-new-biomaterial-ephea-as-part-of-balenciagas-winter-2022-runway-show","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/mogu-launched-the-new-biomaterial-ephea-as-part-of-balenciagas-winter-2022-runway-show\/","title":{"rendered":"Mogu launched the new biomaterial EPHEA, as part of Balenciaga\u2019s Winter 2022 runway show"},"content":{"rendered":"\n\n\n

After years of technological development as part of MOGU\u2019s R&D unit, the company launches EPHEA\u2122\ufe0f, a new materials\u2019 family produced through fermentation-based proprietary processes, targeting the alternative leather market starting from applications in Fashion.<\/strong><\/p>\n\n\n\n

\"\"
Balenciaga\u2019s Winter 2022 runway show \u00a9<\/strong>Balenciaga<\/figcaption><\/figure><\/div>\n\n\n\n

Mogu Srl, the Italian material innovation Company known for its bio- fabricated and circular products for interior architecture and green building, has announced today the launch of EPHEA\u2122\ufe0f. The announcement follows EPHEA\u2019s first market launch, which took place yesterday as part of Balenciaga\u2019s Winter 2022 runway show, at Paris Fashion Week, during which the brand has presented an unprecedented floor-length coat realised with EPHEA\u2122\ufe0f.<\/p>\n\n\n\n

EPHEA\u2122\ufe0f is a new materials\u2019 family with premium quality and unique features, making it suitable for applications in Fashion, while expressing endless opportunities for multiple other markets.<\/p>\n\n\n\n

EPHEA\u2122\ufe0f quality is based on the proprietary, fermentation-based, production process, which allows for consistent, reproducible, and stable properties, and for overall homogeneity in regard to aspects such as colour, density, composition, and thickness. Furthermore, EPHEA\u2122\ufe0f raw materials are characterised by high reactivity to reagents (i.e., green chemistry) allowing for effective transformation and overall stabilisation into fully versatile products.<\/p>\n\n\n\n

Thanks to the prestigious partnerships activated with tanneries, manufacturers, and brands, EPHEA\u2122\ufe0f has been validated and recognised as the leading mycelium-based alternative, suitable to be employed for the creation of high-end fashion products. Such validation has now culminated in Balenciaga\u2019s runway launch on March 6, 2022.<\/p>\n\n\n\n

In line with the launch of EPHEA\u2122\ufe0f, the Company has also introduced its further evolution, happening thanks to the creation of SQIM<\/a>.<\/p>\n\n\n\n

SQIM has been structured as a technology holding, currently serving its two verticals, MOGU (interior architecture & green building) and EPHEA\u2122\ufe0f (alternative leather), with the aim of further widening along time the multiple opportunities emerging from R&D activities, and therefore expanding on the true potential of mycelium-based technologies in concretely impacting additional fields and markets, thereby creating a real positive impact in people\u2019s life.<\/p>\n\n\n\n

Stefano Babbini<\/strong>, CEO of Mogu Srl, declares:\u00a0\u201c<\/em>It\u00a0is an absolute privilege to finally be able to introduce EPHEA\u2122\ufe0f\u00a0to the global community. Our teams have been working very hard since more than 5 years, driven by the purpose of raising the standard of mycelium flexible materials, for delivering a truly concrete impact in industry\u201d, while he continues:\u00a0\u201cNaturally,\u00a0EPHEA\u2122\ufe0f\u00a0is also the outcome of well-established partnerships, which are fully coherent with our positioning in the European leather and alternative leather industries, through overall integration within the related value chains. SQIM, as\u00a0Mogu\u2019s\u00a0biotech evolution, will allow to globally boost such opportunities, driven by the same mission that we established upon our foundation: to shorten the gap between Humans and Nature, by delivering innovative materials and products with high added value, as achieved thanks to Nature-based processes and technologies, at industrial scale.\u201d<\/p><\/blockquote>\n\n\n\n

\"Mogu's
Mogu’s alternative leather,  EPHEA\u2122\ufe0f, a new materials\u2019 family produced through fermentation-based proprietary processes \u00a9 Mogu<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

After years of technological development as part of MOGU\u2019s R&D unit, the company launches EPHEA\u2122\ufe0f, a new materials\u2019 family produced through fermentation-based proprietary processes, targeting the alternative leather market starting from applications in Fashion. Mogu Srl, the Italian material innovation Company known for its bio- fabricated and circular products for interior architecture and green building, has announced today the […]<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Setting a new standard in the alternative leather market, with a superior class of flexible mycelium materials for fashion","footnotes":""},"categories":[5572],"tags":[14296,16171,10408],"supplier":[20022,20021,20023],"class_list":["post-106405","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioleather","tag-fermentation","tag-greenchemistry","supplier-balenciaga","supplier-mogu-srl","supplier-sqim"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/106405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=106405"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/106405\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=106405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=106405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=106405"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=106405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}