{"id":105011,"date":"2022-02-22T07:38:00","date_gmt":"2022-02-22T06:38:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=105011"},"modified":"2022-02-17T12:34:13","modified_gmt":"2022-02-17T11:34:13","slug":"spinnova-and-adidas-unveil-their-first-commercial-product","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/spinnova-and-adidas-unveil-their-first-commercial-product\/","title":{"rendered":"Spinnova and adidas unveil their first commercial product"},"content":{"rendered":"\n

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Spinnova and adidas today introduce the all-new hoodie, TERREX HS[1], the first adidas product made with the sustainable SPINNOVA[\u00ae ]material. This announcement marks an important milestone in SPINNOVA[\u00ae] materials becoming available for consumers globally.<\/strong><\/p>\n\n\n\n

Eight months after announcing their partnership, Spinnova and adidas have unveiled the first adidas product made with SPINNOVA\u00ae fibres. Composed of a minimum of 25% wood-based fibres and organic cotton, the adidas TERREX HS1 is a mid-layer knit for hikers that sees adidas exploring a more sustainable textile solution. Working with the material\u2019s natural colour, the hoodie is made without dyeing or bleaching chemicals.<\/p>\n\n\n\n

A limited number of the TERREX HS1 will be made commercially available on adidas.com and in other selected retail outlets with global reach from July, marking a significant milestone in Spinnova\u2019s market entry.<\/p>\n\n\n\n


\u2013 Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. We are very proud of the revolutionary results our teams have accomplished together. Today\u2019s launch is a major milestone on our joint commercial journey, says Spinnova\u2019s CEO and co-founder Janne Poranen<\/strong>.<\/p><\/blockquote>\n\n\n\n

Spinnova\u2019s first commercial-scale factory is expected to be completed in Finland at the end of this year. Spinnova and its Woodspin joint venture partner Suzano have a scaling target of a million tonnes of global fibre production capacity per annum within the next 10-12 years.<\/p>\n\n\n\n

As part of ensuring access to future volumes of SPINNOVA\u00ae, adidas became a cornerstone investor in Spinnova\u2019s initial public offering last June.<\/p>\n\n\n\n


\u2013 Using SPINNOVA\u00ae fibres will allow adidas to make high-performance apparel while reducing the CO2 emissions, water consumption and waste usually required to create such products. The TERREX HS1 is a major step on adidas\u2019s journey to create nine out of 10 articles with a sustainable technology, materials, design or manufacturing method by 2025, says Carla Murphy<\/strong>, General Manager of adidas TERREX.<\/p><\/blockquote>\n\n\n\n

SPINNOVA\u00ae is a circular textile fibre made of sustainably sourced wood, without harmful chemicals. It produces 65% less CO2 emissions and uses 99% less water than cotton production and contains zero microplastics.<\/p>\n\n\n\n

Although significant in terms of Spinnova\u2019s commercialization, this launch will not have a material impact on Spinnova\u2019s financial performance in 2022, when the majority of revenues are expected to come from technology sales to its joint ventures.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spinnova and adidas today introduce the all-new hoodie, TERREX HS[1], the first adidas product made with the sustainable SPINNOVA[\u00ae ]material. This announcement marks an important milestone in SPINNOVA[\u00ae] materials becoming available for consumers globally. Eight months after announcing their partnership, Spinnova and adidas have unveiled the first adidas product made with SPINNOVA\u00ae fibres. Composed of […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"New launched hoodie is the first adidas product made with Spinnova material, containing a minimum of 25% wood-based fibres and is made without harmful chemicals","footnotes":""},"categories":[5572],"tags":[5838,11877,12468,5820],"supplier":[9862,14732],"class_list":["post-105011","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-naturalfibres","tag-textiles","tag-wood","supplier-adidas-group","supplier-spinnova"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/105011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=105011"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/105011\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=105011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=105011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=105011"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=105011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}