{"id":104561,"date":"2022-02-16T07:23:00","date_gmt":"2022-02-16T06:23:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=104561"},"modified":"2022-02-10T13:21:05","modified_gmt":"2022-02-10T12:21:05","slug":"tencel-celebrates-30-years-of-sustainable-fiber-innovation","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/tencel-celebrates-30-years-of-sustainable-fiber-innovation\/","title":{"rendered":"TENCEL\u2122 celebrates 30 years of sustainable fiber innovation"},"content":{"rendered":"\n

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  • Achievement made possible through long-term trust, confidence and support of TENCEL\u2122\u2019s supply chain partners<\/strong><\/li>
  • Showcases commitment to driving positive change and fostering a carbon zero textile and fashion industry<\/strong><\/li>
  • “Feel Good Fibers Since 1992\u201d themed activities and events to be rolled out throughout the year<\/strong><\/li><\/ul>\n\n\n\n

    Lenzing\u2019s flagship textile brand, TENCEL\u2122, is celebrating three decades of sustainable fiber innovation this year. Since 1992, the TENCEL\u2122 brand has empowered companies across the textile value chain to adopt more eco-friendly practices.<\/strong><\/p>\n\n\n\n

    \u201cSince its launch 30 years ago, TENCEL\u2122 has always been envisioned as a solution provider for the textile industry,\u201d said Robert van de Kerkhof<\/strong>, Member of the Managing Board at Lenzing. \u201cAligning with the industrywide shift towards deeper levels of sustainability and transparency, in 2018, the brand evolved from a behind-the-scenes contributor to a front-facing player. From then on, TENCEL\u2122 expanded its offerings from fiber creations to pioneering digital technologies. To date, the TENCEL\u2122 brand has exceed expectations across the industry as \u2018the trusted provider\u2019 of high-quality sustainable fibers among leading global fashion and home textile brands. We are thrilled to reach this milestone and are looking forward to driving continuous innovation and building stronger partnerships over the next 30 years and beyond.\u201d<\/p><\/blockquote>\n\n\n\n

    Digital technologies enabling supply chain transparency<\/h3>\n\n\n\n

    Since 2018, TENCEL\u2122 has redefined itself as a consumer-facing ingredient brand. This success is reflected in the collaboration between TENCEL\u2122 and more than 300 brand partners globally in various consumer-centric campaigns. The 2021 launch of TENCEL\u2122 eShop, the first ever e-commerce channel created by a sustainable fiber producer, is a testament to TENCEL\u2122\u2019s strong relationships with its brand partners and its commitment towards encouraging consumers to make informed purchases.<\/p>\n\n\n\n

    As part of the \u201cdigital first\u201d strategy of the TENCEL\u2122 brand, TENCEL\u2122 invested heavily in proprietary technologies to reduce environmental impact during textile production and developed platforms to support stakeholders\u2019 sustainability momentum. From the introduction of fiber identification technology to fabric certification and licensing services offered via the Lenzing E-Branding Service platform, the TENCEL\u2122 brand has been a driving force towards full-scale supply chain transparency.<\/p>\n\n\n\n

    The achievements of the TENCEL\u2122 brand thus far can be largely accredited to the ongoing trust, confidence and support of its supply chain partners, without whom, this milestone would not have been possible. Looking ahead, cross-sector collaboration between mills, fabric makers, brands and non-governmental organizations, will remain a key priority for TENCEL\u2122 and help to further enable supply chain transparency and digitalization of the textile industry.<\/p>\n\n\n\n

    \u201cWith its circularity and solution for low carbon emissions, TENCEL\u2122 is the answer to an eco-strategy in fashion,\u201d said Adriano Goldschmied<\/strong>, Genious Group President and Founder. \u201cI was first introduced to the TENCEL\u2122 brand about 30 years ago, when I was looking to give denim a more feminine and friendly style. I was so impressed by TENCEL\u2122 that I designed a complete collection, which revolutionized the textile and denim industry. In an era where comfort and sustainability are \u2018must-haves\u2019, TENCEL\u2122 branded fibers are essential.\u201d<\/p><\/blockquote>\n\n\n\n

    Forging the way to a carbon-zero textile industry<\/h3>\n\n\n\n

    In addition to driving supply chain transparency, the TENCEL\u2122 brand is also committed to achieving net-zero emissions by 2050. In 2020, the industry\u2019s first carbon-zero TENCEL\u2122 branded fibers were launched, and the carbon zero offering was quickly extended to fibers with REFIBRA\u2122 technology in 2021. Anticipating the rising demand from consumer brands for specialty fibers, Lenzing has been strengthening its production capabilities with an ambitious growth plan. Such growth will be fueled by the opening of the world\u2019s largest lyocell production facility in Thailand in early-2022.<\/p>\n\n\n\n

    \u201cIn 2022, we will continue to focus on producing carbon-zero innovations that make a difference to the textile and fashion industries,\u201d said Florian Heubrandner<\/strong>, Vice President Global Textiles Business at Lenzing. \u201cThe next decade will see more sustainability-driven innovations unveiled to actualize our 2050 vision. We are grateful to have worked alongside our partners and colleagues over the last 30 years and we look forward to greater success in the next 30!\u201d<\/p><\/blockquote>\n\n\n\n

    \u201cIn celebration of our 30-year milestone, the TENCEL\u2122 brand will be commencing a series of brand, employee, and consumer activations globally to further advocate for change as part of the \u2018Feel Good Fibers Since 1992\u2019 campaign,\u201d said Harold Weghorst<\/strong>, Global Vice President of Marketing & Branding at Lenzing. \u201cWe would not be able to accomplish these initiatives without the support and goodwill of our partners, to whom we are truly thankful. Moving forward, we will continue to empower brand partners and consumers on their journey to sustainability with our ongoing initiatives, like the #MakeItFeelRight Digital Campaign and TENCEL\u2122 X Partner Campaign.\u201d<\/p><\/blockquote>\n\n\n\n

    From February onwards, TENCEL\u2122 30th anniversary celebrations themed \u201cFeel Good Fibers Since 1992\u201d will kick-off on TENCEL\u2122.com and feature exciting content and partner activities across multiple regions and channels.<\/p>\n\n\n\n

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