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<\/figure><\/div>\n\n\n\nThe products\u2019 key features are high performance, sustainability and functional design. The sustainable SPINNOVA\u00ae material is laminated to the PUSU ski woodcore to replace carbon and glass fibres. Based on vigorous testing, initial results show that SPINNOVA\u00ae reinforced skis improves skiing experience and provides long-lasting performance and durability. Moreover, SPINNOVA\u00ae materials are safer to process than conventional composite materials.<\/p>\n\n\n\n
It\u2019s been clear to us since the beginning that our fibre can be used in multiple ways. This is a great example of how SPINNOVA\u00ae fibres can be used in composites, and there are plenty of other exciting opportunities in the composites area in the future. We\u2019re happy that PUSU saw the potential in SPINNOVA\u00ae fibre as well. We expect to create sustainable skis without compromising excellent performance, says Spinnova\u2019s CTO and co-founder Juha Salmela.<\/p><\/blockquote>\n\n\n\n
PUSU has been making skis and snowboards from sustainably sourced wood since 2016, and their philosophy is to maximize the use of natural materials. Ski manufacturing has traditionally relied on non-renewable materials like plastic, glass fibre, carbon fibre and costly metal blends. Winter-loving alpine skiers are now, however, more and more keen on alternatives that contribute to climate change as little as possible.<\/p>\n\n\n\n
\u2013 We strongly believe that focusing on quality and natural materials creates the best and the most sustainable products for the environment and the user. Working with the SPINNOVA\u00ae fibre seems to prove we\u2019re right \u2013 we have received outstanding feedback from professional test skiers using PUSU x SPINNOVA\u00ae skis, says PUSU founder and CEO Jani Ahvenainen.<\/p>\n\n\n\n
There are some 135 million alpine skiers in the world, served by a 1.3 billion USD equipment market that has not seen much in the way of sustainable innovation yet.<\/p>\n\n\n\n
Spinnova\u2019s breakthrough technology makes textile fibre out of wood pulp or waste mechanically, with no harmful chemicals, minimal water usage and CO2 emissions. The 100% circular SPINNOVA\u00ae fibre does not shed any microplastics to the environment. The first commercial factory producing SPINNOVA\u00ae fibre is expected to begin production by the end of 2022.<\/p>\n\n\n\n
The ski collaboration is not expected to have a significant impact on Spinnova\u2019s financial performance in 2021-2022.<\/p>\n\n\n\n
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