9 January 20256 January 2025 Nordic Bioproducts Group Partners with Southern European Distributors to Boost Sustainable Microcrystalline Cellulose Supply for the Beauty and Personal Care Industries The Finnish manufacturer of Microcrystalline Cellulose (MCC) has expanded its partner network with C.Q. Massó in Spain & Portugal, as well as securing a distributor partner in Italy. These partnerships open new markets, drive innovation in formulations, and help beauty and personal care brands to meet upcoming stricter regulations on harmful ingredients and traceability